Suchergebnisse

The chapters in this book consist of selected papers that were presented at the 3rd International Conference and Poster Exhibition on Semiotics and Visual Communication at the Cyprus University of Technology in November 2017. They investigate the theme of the third conference, "The Semiotics of Branding", and look at branding and brand design as endorsing a reputation and inhabiting a status of almost mythical proportion that has triumphed over the past few decades. Emerging from its forerunner (corporate identity) to incorporate advertising, consumer lifestyles and attitudes, image-rights, market-research, customisation, global expansion, sound and semiotics, and "the consumer-as-the-brand", the word "branding" currently appears to be bigger than its own umbrella definition. From tribal markers, such as totems, scarifications and tattoos, to emblems of power, language, fashion, architectural space, insignias of communal groups, heraldic devices, religious and political symbols, national flags and the like, a form of branding is at work that responds to the need to determine the presence and interaction of specific groups, persons or institutions through shared codes of meaning.

The chapters in this book consist of selected papers that were presented at the 2nd International Conference and Poster Exhibition on Semiotics and Visual Communication at the Cyprus University of Technology in October 2015. They investigate the theme of the Conference, Culture of Seduction [the seduction of culture] and look at Seduction as in "deception", not sexual enticement, but as a mechanism of attraction and appeal which has often been the case in many communication strategies and approaches used by mass and popular culture. Seduction has historic and increasing agency in visual communication--the urgency to entice viewers is ever more powerful in difficult economic times, in an increasingly hyper-real world - and designers are led to become exceedingly complicit in its strategies. The contributions here cover a range of approaches from theoretical aspects of seduction in verbal and nonverbal communication, public spaces, design and meaning, seductive strategies, and advertising design, as well as fashion representations and packaging design.

<p>Metaphor, as a concept in which a signified is applied to a signifier that is not literally applicable, does not only refer to speech or verbal language, but also to a wide use of practical applications in visual communication, particularly in advertising design and communication. The metaphorical rhetoric in advertisements is a common practice often used to attract the viewers' attention, as well as enhance the persuasiveness of messages. From a cognitive perspective, semiosis in the process of visual metaphors in communication, is a complex subject with often a variety of subjective interpretations on behalf of the viewers. Intertextuality, as another form of metaphoric communication that depends on pre-existing</p><p>texts (verbal or non-verbal), produces meanings that often deal with parody, sarcasm or irony. Additionally, they are also frequently characterised as anarchistic and provocative, because of the anti-advertising or anti-consumerism/social statements they make.</p><p>The current study aims to present a literature review on how visual metaphors are defined in printa dvertising, and build on this to examine the notion of intertextuality as a form of déjà vu-metaphor that is popular in advertising and graphic communication.</p><p>Semiotic analysis as a methodology is used on a purposive sample of print advertisements—including examples of logotypes as well—in order to categorize thematically the major typological references, in respect of intertextual advertising, as well as extract ideological conclusions.</p><p>The results show that intertextuality in advertising draws its sources of meaning mainly from the Film industry, Art, Monuments and places, Literary texts and Graphic and Advertising itself, whilst, as far as logos is concerned, the source of meaning is purely linguistic. The study also shows that Intertextual visual metaphor semiosis has a variety of popular verbal or non-verbal references and depends on the socio-political context of the sample under investigation.</p>

The current study seeks to identify what kinds of national identity signs are found in the images of commercial print advertisements in the Republic of Cyprus and which ones prevail. The study analyzed a corpus of n=1860 advertisements from State independence in 1960 till 2010. The aim was to investigate and interpret how the presence of national identity signs changes over time and what kind of product categories are depicted during this period. The study also aimed to identify what additional cultural meanings are found in print advertisements of official institutions, such as the Cyprus Tourism Organisation and Cyprus Airways, as well as compare them to the advertisements of two local non-state companies, KEO Beer and Laiko Kafekopteio (People's coffee). The research falls under the constructivist conception of national identity and explores the reading of advertisements as part of commercial nationalism in everyday life. The study utilized a methodological approach, drawing from quantitative content analysis and semiotic analysis of advertisements. While the findings of the study depict predominant cultural values and characteristics of the Cypriot national identity, a mapping of the signs over time, portrays which ones are affected or not, throughout the socio-political development of the island from a post-colonial, independent state, to a member of the European Union. ; Η διατριβή προσδιορίζει και εξετάζει την παρουσία σημείων εθνικής ταυτότητας σε έντυπες διαφημίσεις (n=1860) της Κυπριακής Δημοκρατίας, από το 1960 έως το 2010. Διερευνάται και ερμηνεύεται ο τρόπος με τον οποίο μεταβάλλεται η παρουσία των εθνικών σημείων ταυτότητας με την πάροδο του χρόνου καθώς και ποιες κατηγορίες προϊόντων απεικονίζονται κατά τη διάρκεια αυτής της περιόδου. Επιπρόσθετα, η μελέτη εξερευνά και συγκρίνει τα πολιτισμικά νοήματα που εντοπίζονται σε διαφημίσεις επίσημων φορέων, όπως ο Κυπριακός Οργανισμός Τουρισμού και οι Κυπριακές Αερογραμμές, καθώς και σε διαφημίσεις από μη-επίσημους φορείς, όπως η Μπύρα KEO και το Λαϊκό ...

The international Cyprus Poster Triennial (CPT) is to be a nonprofit institution that aims to promote and disseminate knowledge and creativity in the field of graphic design by focusing on the poster as a major medium of visual communication. From the early printing of broadsides in the beginning of the 19th century to the present day of the digital era, posters have been influential not only as vehicles that provide information but also as tools responsible for social change, developing awareness on crucial issues, dissemination of revolutionary or political ideas and propaganda. The aspiration of the Cyprus Poster Triennial (CPT) is to establish a graphic design event in the Mediterranean at a place that, on the one hand, can function as a bridge between East and West, and on the other, can bring together designers from all over the world with a variety of perspectives to meet and celebrate the wondrous power of the graphic poster. We welcome poster submissions from any part of the world, as long as they do not include offensive material in respect of any ethnicity, gender, sexual orientation or physical condition. Participation in the Triennial is open to all talent, emerging or established, and does not require any submission fees, as the entire venture will depend exclusively on voluntary work and sponsorship. Evripides Zantides, Omiros Panayides and Savvas Xinaris, visionaries and founders of the Cyprus Poster Triennial.

Frontmatter -- Contents -- Introduction -- Part I: Theoretical advances -- Communication, listening, non-functionality -- Difference and similarity in the I-Other relation: between two individuals or two singularities? A semioethic approach -- Global semiotics and its developments in the direction of semioethics -- The relevance of the encyclopaedia. From semiosis to sedimentation and back again -- Cultural narrative identities and the entanglement of value systems -- Part II: Applied Semiotics -- A The digital age in semiotics and communication -- Lying as a transaction of value: explorations in semiosis and communication from a new perspective -- Effective affective campaigns? An analysis of campaigns centered on Roma -- B Political semiotics and communication -- The semiotics of extremism -- The dynamic aspect of the semiotic behavior of political actors in TV debates -- C Communication, semiotics and multimodality -- The different rifles of audiovisual communication: a semiotics of foreshadowing and the case of Roberto Benigni -- Differences, similarities and changes of national identity signs in print advertisements. The advertising discourse as a mirror of locality and vice-versa -- What's in a nickname? Form and function of sports' team nicknames -- Architecture and painting codes in the Annunciation. Oltenia (XVIIIth–XIXth centuries) -- Index