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Preface -- Contributors -- Introduction & cross cultural research -- The history of consumer psychology / Cathrine V. Jansson-Boyd & Nigel Marlow -- Cross cultural consumption / Susan Forquer Gupta -- Globalization, branding, and multicultural consumer behavior / Carlos J. Torelli & Mara Rodas -- Consumer cognition & perception -- Visual attention in consumer settings / J. Wesley Hutchinson, Joy Lu, Evan Weingarten -- Perception and consumption : touch, multisensory integration and congruency / Cathrine V. Jansson-Boyd -- The role of procedural knowledge in consumer judgment and decision-making / Robert Wyer -- Unconscious cognition effects in consumer research / Claudiu V. Dimofte -- Capturing the consumer's unconscious : applying the implicit association test in consumer research / Dominika Maison & Aiden Gregg -- Social perception, self, identity & well-being -- The self in consumption / Russell Belk -- Revisiting self-congruity theory in consumer behavior : making sense of the research so far / M. Joseph Sirgy, Dong-Jin Lee, Grace B. Yu -- Social comparison processes in advertisement : on the relative sales-value of beauty / Michael Hafner -- Applying universal dimensions of social perception to consumer context : an extension of the scm/biaf models with the relevance principle / Magdalena J. Zawisza -- Does size matter? : media influences and body image / Megan Hurst, Helga Dittmar, Emma Halliwell & Phillippa C. Diedrichs -- Psychology of healthy eating / Lara Spiteri-Cornish -- Social & cultural influences -- Political marketing : theory and practice / Wojciech Cwalina, Andrzej Falkowski & Bruce I. Newman -- Religion and consumer behaviour / Elizabeth A. Minton & Lynn R. Kahle -- The psychological consequences of money for economic and social relationships / Tomasz Zaleskiewicz & Agata Gasiorowska -- Young children as consumers : their vulnerability to persuasion and its effect on their choices / Dick Mizerski, Shasha Wang, Alvin Lee, & Claire Lambert -- Decision making, attitudes & behavioural research -- Framing effects in consumer judgment and decision-making / Tobias Kroger, Tobias Vogel & Michaela Wonke -- Enhancing consumer behavior with implementation intentions / Peter M. Gollwitzer, Maik Bieleke, & Paschal Sheeran -- The elaboration likelihood model : understanding consumer attitude change / Jacob Teeny, Pablo Briol, Richard E. Petty -- Transactions as trade-offs between costs and benefits / Bernadette Kamleitner & Ruta Ruzeviciute -- Nave theories about marketing and consumption in consumer inference / Hlne Deval, Maria L. Cronley, Susan Powell Mantel & Frank R. Kardes -- What makes tomorrow's gain worth today's pain cognitive, motivational, and affective influences in consumers' self-control dilemmas / Aparna A. Labroo & Anastasiya Pocheptsova -- Sex drive and consumer decision-making / Rui Chen & Maggie Wenjing Liu -- Aging and consumer behavior : challenges and opportunities / Stephanie M. Carpenter & Carolyn Yoon -- Products, branding preferences & sustainability -- Sustainability and consumer psychology / Eda Gurel-Atay, Lynn R. Kahle & Elizabeth A. Minton -- Moving towards sustainable consumption : a psychological perspective on improvement of public transport / Margareta Friman & Tommy G?rling -- The psychology of branding / Arnd Florack & Johanna Palcu -- Aesthetics : antecedents, underlying processes, and behavioral consequences / Martin Reimann & C. Clark Cao -- Anthropomorphism / Pankaj Aggarwal & Ann L. McGill -- Internet & electronic media -- Novel phenomena, evolving frameworks: exploring social influence in the online world / Rebecca Walker Reczek & Cait Lamberton -- Representations of race, gender, and sexual orientation in gaming content / Melody A. Stotler & Karen E. Dill-Shackleford -- Personality-customised advertising in the digital environment / Sandra Matz -- Author index -- Subject index