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Good governance is determined by the public activities of public authorities through mechanisms of interaction with the population and the provision of quality administrative and social services. Effective public administration is the key to socio-economic development of the country and enhancing its competitiveness in the international arena, as well as a determining factor for the economic development of regions. At the same time, it is important to use a system of indicators of public administration effectiveness at the regional level, which are measured using statistical and sociological methods. The expediency of their systematic application in public administration substantiated by the author is caused by feature of the received information on expectations, values, motivation of inhabitants of the city, village of community. At the level of society, the use of sociological data is important for the development of various government programs related to the development of the social sphere, and to assess the quality of public services. According to the author, social surveys aimed at determining the level of material well-being and social mood of certain categories of citizens, provide data on their attitudes to the work of territorial departments of central government, local state administrations and local governments. And the application of an integrated approach, which allows on the basis of primary sociological data to calculate the index of public mood in the region (IPMR), allows you to track changes in the region. Thus, the regional government should need to obtain objective and accurate data on the perception of the population of the socio-economic and political situation in the region and in the country. The government must formulate a request for data on the dynamics of public opinion over a period of time.