Suchergebnisse

This study explored the relationships between green brand uniqueness, green brand credibility, green brand innovativeness, green brand love, and green customer citizenship behavior in Taiwan's restaurant context. We conducted a survey of 406 customers of the restaurant Wang Steak. Our
results indicate that green brand uniqueness, green brand credibility, and green brand innovativeness all had positive relationships with green brand love. Green brand love was also positively related to green customer citizenship behavior. Our findings provide insight into the relationships
between perceived brand uniqueness, brand credibility, brand innovativeness, and brand love with customers' citizenship behaviors in the green restaurant context. Restaurant managers should promote the unique attributes of green activities, fulfill their green promises to customers, and develop
brand innovativeness related to green issues, thereby strengthening customers' green brand love and green citizenship behavior.

This study explored the association of online community experience with perceived career reality and career decision-making self-efficacy. We collected 298 valid questionnaires from a convenience sample of university graduates who had joined their university's online community for career
development. The research results showed that three elements of online community experience (information experience, entertainment experience, and interaction experience) were positively associated with perceived career reality, which was, in turn, positively associated with career decision-making
self-efficacy. In addition, perceived career reality had a mediating effect in the relationship between online community experience and career decision-making selfefficacy. This research provides a perspective for educators to make use of internet platforms to enhance students' career decision-making
self-efficacy.

The aim in this study was to identify how college students' experience of the online learning community influences their community identification and learning engagement. We used an online survey and the participants were 568 college students in the New Oriental English School's online
learning community in China. The results indicated that three dimensions of community experience, namely, information experience, entertainment experience, and interactive experience, each exhibit significant positive associations with community identity, which, in turn contributes to students'
learning engagement. Moreover, the finding confirmed the significant mediating effect of community identity between the three dimensions of community experience and learning engagement. The results give a deeper understanding of the role of community experience in influencing students' attitudes
and behaviors in the context of an online learning community.