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Group Decision Making with Heterogeneous Preference Structures: An Automatic Mechanism to Support Consensus Reaching
In: Group decision and negotiation, Band 28, Heft 3, S. 585-617
ISSN: 1572-9907
New entrants versus establishers in China and US electric vehicle marketplace: a comparative analysis
In: Asia Pacific business review, Band 25, Heft 1, S. 19-39
ISSN: 1743-792X
Delineating urban functional zones using mobile phone data: A case study of cross-boundary integration in Shenzhen-Dongguan-Huizhou area
In: Computers, environment and urban systems, Band 98, S. 101872
Double-peak age strengthening phenomenon and mechanism of Cu–Be–Ni–Co alloys
In: Materials and design, Band 238, S. 112666
ISSN: 1873-4197
Single source with series modifications: New method for preparing modified clay to control harmful algae blooms
In: Materials and design, Band 232, S. 112077
ISSN: 1873-4197
Corrigendum to "Failure and energy absorption characteristics of four lattice structures under dynamic loading" [Mater. Design 169 (2019) 107655]
In: Materials and design, Band 208, S. 109934
ISSN: 1873-4197
An analysis of bi-layer ceramic armor and optimization of protection efficiency
In: Materials and design, Band 203, S. 109633
ISSN: 1873-4197
The influence of metal cover plates on ballistic performance of silicon carbide subjected to large-scale tungsten projectile
In: Materials and design, Band 191, S. 108659
ISSN: 1873-4197
Failure and energy absorption characteristics of four lattice structures under dynamic loading
In: Materials and design, Band 169, S. 107655
ISSN: 1873-4197
Thirty years and "I'm still Lovin' it!": brand perceptions of McDonald's among generation Y and generation Z consumers in China
In: Asia Pacific journal of marketing and logistics, Band 34, Heft 5, S. 906-921
ISSN: 1758-4248
PurposeRecognizing the differences between generations Y and Z, this exploratory study uses generational cohort theory as a framework to examine the brand perception of McDonald's, an international brand which has grown up with consumers for over 30 years in China. The paper aims to discuss this issue.Design/methodology/approachMeasures of brand perception was built based on Aaker's brand personality model. A total 1,103 valid questionnaires were collected through an online survey platform. Factor analysis is the primary method to analysis the data.FindingsThe findings of this study reveal a favourable brand perception of McDonald's among young Chinese consumers which is consistent with Aaker's brand personality model and support the use of generational cohort theory as a market segmentation tool for brand perception. The differences between the two generational cohorts are not shown to be significant.Originality/valueThe most important contribution of this study is the evaluation of the personality of a major brand in China for Gen Z, a topic with very little existing research. Also, this research suggests future in-depth research into generational cohort theory in a Chinese context by recognizing homogeneity and heterogeneity exist simultaneously between generational cohorts.
Multiscale ecosystem service synergies/trade-offs and their driving mechanisms in the Han River Basin, China: implications for watershed management
In: Environmental science and pollution research: ESPR, Band 30, Heft 15, S. 43440-43454
ISSN: 1614-7499
A high-entropy V 35 Ti 35 Fe 15 Cr 10 Zr 5 alloy with excellent high-temperature strength
In: Materials and design, Band 121, S. 229-236
ISSN: 1873-4197
Study on arsenic, selenium, and lead produced in coal combustion: bibliometric method
In: Environmental science and pollution research: ESPR, Band 28, Heft 25, S. 32190-32199
ISSN: 1614-7499
Remediation of Cd-, Pb-, Cu-, and Zn-contaminated soil using cow bone meal and oyster shell meal
In: Ecotoxicology and environmental safety: EES ; official journal of the International Society of Ecotoxicology and Environmental safety, Band 229, S. 113073
ISSN: 1090-2414