Suchergebnisse

У статті розкрито питання реалізації лінгвістичних норм у сучасних засобах масової інформації, зокрема на телебаченні, що постає пріоритетним механізмом впливу на мовні смаки народу та стимулює динаміку мови загалом. Увагу зосереджено на втіленны лексичних, граматичних та акцентуаційних норм сучасної української мови в текстах новин. Для цього визначено загальні лінгвостилістичні особливості новинних текстів та проаналізовано типові анормативи, що є наслідком порушення окреслених норм літературної мови, а також з'ясовано причини відхилень від мовних законів. Ключові слова: мова телеефіру, теленовини, динаміка мови, порушення норм літературної мови, мовні анормативи. ; Research Methodology. In the course of the study, the method of content analysis of news texts on TV channels «Ukraine», «1 + 1», «NTN», «ICTV» was used, in this case their linguistic-stylistic features are revealed, as well as trends of the language of modern domestic television news and their influence on the normalization of the Ukrainian literary language.Results. The analysis of the basic texts of the mass media, that is news, gives grounds to conclude that national television as a priority mechanism of influence on the consciousness, preferences and language tastes of the people demonstrates the dynamics of the Ukrainian language, the tendency to expand its vocabulary both at the expense of borrowed words, and through the simulation of specific titles . Under the pressure of extralinguistic factors, as well as democratization and lack of censorship, modern television has become more relaxed, and its linguistic products are more emotional, stylistically colorful. As a result, we observe the convergence of the norms of oral and written language, there is a process of gradual abandonment of outdated, book-writing forms and designs. As a result, television has joined the formation, creation and distribution of new expressive means, functional rearrangement of vocabulary, and most importantly – the creation and consolidation of new language norms. ...

Research methodology. This article examines changes in the lexical system of modern Ukrainian language and display them in the language of the media. Borrowed neologisms and ones of the nativelanguage, including lexical units that went from passive to active language fund are under study.The aim is to describe trends in the evolution of the modern Ukrainian language by the example of the media, because the media fully demonstrate the dynamics of the native modern Ukrainian language.Reflecting the historical, social and political changes in society, the media appear together with the terms of «the linguistic tastes of the era.» They stimulate language development, while expanding its vocabularyby entering not only new loans into circulation, but also involving specific language resources, offering their own variations to the Ukrainian foreign nominations. Therefore, it appears the subject of modern media research interests of many Ukrainian scholars, including A. Ponomarev, E. Karpilovskа, A. Serbenskа, S. Yermolenko, M. Yatsymirska, A. Styshov, G. Shapovalova and determines the urgency of further developments in this area.Results. Expressive tendencies of the Ukrainian language at the present stage of its development are rapid replenishment of its vocabulary with new words to fill existing gaps and to eliminate unsuitable alien nominations and producing its own language, more comfortable models which reflect the national characteristics of speech. Among the neologisms, popularized by the media, borrowed tokens are available,including political, economic, sports and other fields, as well as the verbal new units. The latter ones are generated by productive language models, involving powerful word creative resources of language and thereby expanding the ranks of synonymous words. However, the language of the media observed the distribution of occasional words, domination colloquial, vernacular elements that demonstrate speakers' looseness, eliminating the strict canons as well as easing censorship. The changes of the vocabulary of the Ukrainian language and its activation, caused by «passive» language resources» and their introduction in daily circulation, which obviously explains the tendency of society to play spiritual traditions, cultural values and social realities, are lost due to the historical change.The practical significance. The research of trends of modern Ukrainian literary language to the language of media serves as an example of looking for the patterns of development of Ukrainian language. ; Исследованы изменения в лексической системе языка и их отражение в языке средств массовой информации. В связи с этим проанализированы заимствованные и собственно языковые неологизмы, а также лексические единицы, перешедшие с пассивного фонда языка в активный. . ; Досліджено зміни в лексичній системі сучасної української мови та їх відобра-ження в мові засобів масової інформації. У зв'язку з цим проаналізовано запозичені та власне мовні новотвори, а також лексичні одиниці, що перейшли з пасивного фонду мови в активний.

Research purpose – to analyze V. Zelensky's inaugural address to identify technologies of hidden influence on mass consciousness.Research methodology. In the article, we applied methods of linguistic analysis of the text, synthesis and also descriptive and structural-semiotic ones.Results. Inaugural addresses are an integral part of political activities of state leaders. Such texts aim to the image building of a new manager and stand out by methods of a potential influence on mass consciousness. In the research, the essence and specificities of an inaugural address as a separate genre of political speech are described. It has been discovered that the technologies of manipulation involved in the inaugural address of the President of Ukraine V. Zelensky are based on the actualization of archetypes, the use of automatisms, mechanisms of social control, the appeal to the values and emotions of the audience. We have proved the complex nature of the mechanisms of the latent influence. Among those mechanisms, image building of the head of state has been a key one. There is a characteristic of revealed techniques: use of with contrast, «transferring a positive image», «anchoring technique», truisms, «just like the rest of us», etc.Novelty. The presented classifications of manipulative technologies are analyzed and the complex analysis of the techniques of the latent influence used in V. Zelensky's inaugural address is filed. These latter are specific psychological techniques embodied in the text through the linguistic means.Practical implications. The results of our research illustrate an indicative application scheme for manipulative technologies, that can be adopted as a basis of new political speeches. The article indicates the potential of linguistic expressive means combined successfully with psychological and other methods of influence and can become an example of a rational approach to political communication for understanding the meaning of a particular text.Key words: political communication, inaugural address, ...