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AbstractSocial norms are often considered as behavioral guidelines to mitigate health and environmental risks. However, our understanding of the magnitude of their impact on risk‐mitigating behaviors and how perceptions of risks affect the magnitude remains limited. Given the increasing importance of understanding factors influencing behavioral responses to health and environmental risks, this research examines whether the relationship between social norms and behavioral intention to mitigate health and environmental risks is a function of (1) risk perceptions and (2) uncertainty about risk perceptions. A cross‐sectional survey involving a national sample (N = 803) across three health and environmental risks (i.e., infectious diseases, climate change, and water shortage) is conducted. The results reveal a three‐way interaction between descriptive norms, uncertainty about susceptibility, and uncertainty about severity on behavioral intention to mitigate the risk. Individuals exhibit the strongest intention to engage in risk‐mitigating behaviors when they perceive prevailing social norms and are uncertain about their susceptibility to the risk and the severity of the risk. Moreover, injunctive norms interact with uncertainty about susceptibility to influence behavioral intention, such that the more uncertain individuals feel about their vulnerability to a risk, the stronger the impact of injunctive norms is on behavioral intention. Neither descriptive nor injunctive norms interact with perceived risks to influence behavioral intention. This study contributes valuable insights into the interplay between social norms, uncertainty about perceived risk, and behavioral intention, and offers valuable theoretical and practical implications.

This introductory essay provides an update of the state of stigma research. Following this, an overview of the six stigma studies included in this issue is presented.

The theory of normative social behavior (TNSB) describes the moderators of the descriptive norm-behavior relationship. Although specified in revisions to the model, the role of involvement as a moderator has not been fully explored. As such, this article predicts that different forms of involvement (i.e., value-, impression-, and outcome-relevant involvement) function in different ways as moderators of the descriptive norm-behavior relationship and determines whether this relationship varies by health and environmental behaviors. This article presents data on three behaviors examined in prior social norms studies: drinking alcohol, fast food consumption, and recycling. Data indicate that the nature of the relationship among the study variables is dependent on the focal behavior. For fast food consumption, the descriptive norm-behavioral intention relationship is moderated by value-relevant involvement and behavioral identity. For recycling, the descriptive norm-behavior relationship is moderated by behavioral identity. Other main effects are evidenced in the data.

This study investigated whether the leadership competence of an overweight candidate is affected by exposure to weight-stigmatizing and nonstigmatizing messages. Participants read one of four messages—a weight stigma, a health stigma, a competence, or a stigma-reducing message. Fat phobia, weight controllability, partisanship, political activism, and voting behaviors were also measured. Weight controllability bias interacted with the weight stigma message to produce lower evaluations of political leadership competence. Weight controllability also correlated with higher levels of fat phobia regardless of message exposure. The evidence suggests making stigmatizing comments in print/online against a candidate based on a physical characteristic like large size negatively biases public perceptions of political leadership competence. This study of negative competence evaluation directed toward a real politician confirms the findings of earlier experimental studies with fictitious fat politicians.

This article explores the extent to which approaches to supervision developed outside of China fit with Chinese cultural approaches to learning and teaching. Qualitative data were collected from students and supervisors from three different regions in China. The findings suggest that a student-focused, egalitarian approach is fundamental to promote students' learning at the current developmental stage of the social work profession in China. This approach is in conflict to some degree with the deeply rooted traditional teacher-centred, authoritative teaching and learning style. This study illustrates how a student-focused, equalitarian approach could be applied to alleviate such a tension.

This article examined the extent to which residents living in the Midland–Saginaw–Bay City area in Eastern Michigan felt stigmatized due to industrial contamination. Seventy in-depth interviews were conducted with local residents, focusing on the extent to which they experienced three aspects of stigma—affective, cognitive, and behavioral. Results indicated that although some participants were not concerned with living in a contaminated community, local residents largely perceived dioxin as a risk to individual health and the local environment. Concern, shock, and irritation were typical affective responses at the time participants learned of the contamination. Several participants indicated a feeling of embarrassment and fear of being rejected by others because of the stigma associated with industrial contamination. Instead of actively seeking information about dioxin contamination and remediation, participants often relied on information provided to them by government officials. Behaviorally, participants avoided eating locally caught fish and prepared fish more carefully in order to avoid exposure to contaminants. As a whole, this study provided insight to understand affective, cognitive, and behavioral responses to environmental stigma.

This article examined the extent to which residents living in the Midland–Saginaw–Bay City area in Eastern Michigan felt stigmatized due to industrial contamination. Seventy in-depth interviews were conducted with local residents, focusing on the extent to which they experienced three aspects of stigma—affective, cognitive, and behavioral. Results indicated that although some participants were not concerned with living in a contaminated community, local residents largely perceived dioxin as a risk to individual health and the local environment. Concern, shock, and irritation were typical affective responses at the time participants learned of the contamination. Several participants indicated a feeling of embarrassment and fear of being rejected by others because of the stigma associated with industrial contamination. Instead of actively seeking information about dioxin contamination and remediation, participants often relied on information provided to them by government officials. Behaviorally, participants avoided eating locally caught fish and prepared fish more carefully in order to avoid exposure to contaminants. As a whole, this study provided insight to understand affective, cognitive, and behavioral responses to environmental stigma.