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Recent research suggests that different motivational bases underlie economic and cultural conservatism. Different political messages may address these different motivational bases. This article investigates the hypothesis that gain frames and achievement frames are more persuasive for participants high in economic conservatism and for economic conservative political issues, whereas loss and security frames are more persuasive for participants high in cultural conservatism and for cultural conservative political issues. Indeed, differential framing effects were found for economic versus cultural conservative issues across two experimental studies (N = 111 and N = 234). Study 2 could show that these effects were also significantly moderated by individual economic and cultural conservatism. Political arguments were perceived as most persuasive when argument frames matched both the issue at hand and recipient's individual conservatism. Theoretical implications are discussed with regard to the motivational bases of two dimensions of conservatism along with practical implications for the field of political communication.

Recent research suggests that different motivational bases underlie economic and cultural conservatism. Different political messages may address these different motivational bases. This article investigates the hypothesis that gain frames and achievement frames are more persuasive for participants high in economic conservatism and for economic conservative political issues, whereas loss and security frames are more persuasive for participants high in cultural conservatism and for cultural conservative political issues. Indeed, differential framing effects were found for economic versus cultural conservative issues across two experimental studies (N = 111 and N = 234). Study 2 could show that these effects were also significantly moderated by individual economic and cultural conservatism. Political arguments were perceived as most persuasive when argument frames matched both the issue at hand and recipient's individual conservatism. Theoretical implications are discussed with regard to the motivational bases of two dimensions of conservatism along with practical implications for the field of political communication. ; peerReviewed ; publishedVersion

This article explores the role of self-monitoring in the adaptation to different linguistic environments (dialects and foreign languages). An internet study (N = 505) found the motivation and ability of speakers of local German dialects to switch to the German high language (as measured by a specifically developed scale) to be moderately related (r = .24) to their self-monitoring scores. Further analyses found this relationship to be stronger for people with stronger dialects. Also, in a survey of German first-year students (N = 88) at a Dutch university, self-monitoring was strongly related (r = .43) to a scale measuring various aspects of adaptation to the Dutch language; high self-monitors also reported less social and study-related problems due to language. We conclude from these results that self-monitoring is an important determinant of oral linguistic adaptation. Put differently, our findings extend the reach of the self-monitoring construct to the domain of language.