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Abstract. Technological advance, quality of life and quality of the person as well as the interaction among them are at the heart of a meaningful theory of socioeconomic development. The complexity and hierarchical structure of the quality of life concept can be related to Maslow's study of human needs and economists'theory of human wants. The implicit assumption of the direct positive relationship between quality of life and quality of the person is challenged. The possibility of an inverse relationship between them is stated and illustrated. If the ultimate purpose of improving quality of life is moral perfection (homo humanis), then optimal quality of life is one which leads to attainment of this goal. Freedom, seen by Maslow as a necessary precondition for satisfaction of all other needs, is defined as voluntary subjection to the highest value. The search for truth—the only way to set a person free—takes the form of Hegelian dialectics. Theoretically, the high quality of people can be attained either by "Hegelian path" via coercion, or "Hegelian path" via freedom. Historically, the former utterly failed, while the latter, though highly desirable, is neither impossible nor assured.