Suchergebnisse

The sanction standoff between Russia and the West opened up new opportunities for Russian food manufacturers. A new import substitution policy declared by the government restricted the access of the leading foreign countries to the market and unlocked a potential for internal development. Russian producers spotted new niches in the food market. There exist numerous obstacles to assimilating new market prospects: organizational (logistics, infrastructure, etc.), investment, legal, economic, etc. The paper underlines that the problem of enhancing the effectiveness of food companies' marketing policy in the context of import substitution is among the most formidable challenges. The article generalizes the problems of implementing the marketing policy of Russian enterprises. It reviews the core findings of the research studies on exploring consumers' attitude towards Russian and foreign-made food products. The author formulates recommendations about executing sustainable marketing communication strategies of Russian companies under import substitution. © 2017 by author(s) and VsI Entrepreneurship and Sustainability Center.

Purpose: The purpose of this research includes theoretical justification and suggestions to coordinate actions to support Russian exports of manufactured products to Asia, Africa, and Latin America to improve national competitiveness and promote non-resource Russian exports to prospective overseasmarkets of partner countries. Methods: In the research, we used the empirical method in conjunction with classification and synthesis of both applied and theoretical aspects ingovernment support for exports and marketing activities run by Russian goods producers. Results: It was found that because of thetroublesome geopolitical situation, the markets, most promising for home companies, are markets of Asia, Africa, and Latin America. Today's Russian economy development, described with a slowdown in the economic growth and worse sales conditions, hasled to a need in a stronger support that the government provides to exportoriented enterprises to reduce risks and enhance national competitiveness. We have found a basic constraintin preferences and privileges set at the government level for Russian enterprises. The constraint is described with a lack of coordination between various agencies and institutions in this field. We propose to assign activity coordination functions to the Russian Export Centre, for which the framework has been designed to coordinate activities to support Russian manufactured products. Significance: Practical relevance of findings assumes that recommendations (if used) suggested in the article to promote Russian manufactured products would ensure reasonable event management to support export-oriented businesses at any level including the meso-level and the micro-level. © Serials Publications Pvt. Ltd.

The relevance of the study is related to the current conditions of the functioning of the Russian economy. The objective of this article is to study the import substitution in terms of possible agro risks and threats caused by the economic and political situation. The analysis of the statistical data characterizing the import substitution in the food industry showed the inefficiency of the current forms and methods of state support. The main sources of risks of import substitution are defined. The change in the global situation and geopolitical realities, which are exacerbated by the low technical level of equipment and the lack of resources, allowed to ascertain that the goals of import substitution can be achieved only through the modernization of production and the introduction of innovative technologies in the food industry. The methods of modernization proposed in this article will make it possible to form a competitive agro-industrial complex able to provide the domestic demand and export supplies with food products. © 2017. ASERS Publishing. All rights reserved.