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This book documents and investigates the stories we have told and continue to tell about technology-now the dominant feature of our civilization-in fiction, non-fiction, film, and advertising. It answers important questions about the meanings people ascribe to technology, the hopes and fears we express in the different narratives, the effect of those narratives upon us, and the new forms of myth those narratives represent. Narratives of Technology offers an approach grounded in the humanities, adding another perspective to that of social scientists and technologists

This essay considers the analysis Jacques Ellul carried out about the devaluation of language. This investigation also explores the consequences of that devaluation (or humiliation as Ellul called it) wrought by our orientation to technology. Our existence in technology transforms language and our use of it, shifting emphasis as well to the visual image. The technological mindset encourages a disregard for language. It entails as well the disuse and misuse of what is perhaps most human about us, language. As language conforms to the technological order, our thought processes, narratives, relationships, freedom, even being human are altered and threatened.

Over the years, many movies have presented on-screen a struggle between machines and human beings. Typically, the machines have come to rule and threaten the existence of humanity. They must be conquered to ensure the survival of and to secure the freedom of the human race. Although these movies appear to expose the dangers of an autonomous and hegemonic technology and to champion the human being, they do not. Humans do not in the end triumph over technology but merge with the machine. Instead of liberation from technological domination, the movies in question depict as inevitable the total surrender and absorption of humanity to and into technology. These movies lead to a denial of the true conditions of our existence in technology. Many films could serve to illustrate the problem, but this study focuses on two representative film trilogies: The Terminator and The Matrix.

Jacques Ellul's work on propaganda provides the basis for this analysis of life in technology. Advertising and the mass media rely on temptation and seduction and create a constant flow of propaganda, all of which serve the technological system. Propaganda aims to condition and regulate us so that we participate in and adapt ourselves to a desired pattern, specifically an existence adjusted to and in accord with the technological milieu. Technology tempts and seduces us with its promise and provision of comfort, convenience, and efficiency. Above all, technology tempts and seduces us with power: power over nature and over human beings. Naively and paradoxically, we believe we have power over technology, even though it actually has power over us. Our immersion in a sea of temptation and seduction, of constant and total propaganda, may seem inescapable; however, to criticize and challenge the primacy of technology is to reassert our freedom.

This (by no means exhaustive) survey of Postman's work reflects on his penetrating analyses of contemporary technology. He focused attention on the ways technology today, especially the television and the computer, inevitably change us. The essential questions he asks us to ask (and answer) are, How does technology affect us? Is it for good or ill? and Must we accept all technological advances? Postman recognized the current dominance and autonomy of technology as well as the concomitant dangers and consequently made the case and the plea for the reassertion of human over technological values.

Taking as its point of departure the works of Jacques Ellul, Sven Birkerts, George Steiner, Uwe Poerksen, and others, this article explores the status of language in a technicized civilization. It is argued that language has devolved under the impact of technology, particularly in the dimension of values and ethics. This diagnosis points to the way from which a possible cure may emerge.