The article discusses the gender aspects of health, proceeding from the assumption that taking them into account is likely to increase the effectiveness of motivational measures in the field of forming healthy lifestyles. The methodological basis of this paper is the concept of health promotion supported by WHO that is based on intersectoral and interdisciplinary approaches. It incorporates both a certain system of values, primarily active involvement of people in maintaining their health, and a set of state activities, among which motivating people to healthy lifestyles is important. Behavioral economics as an area of an interdisciplinary research on decision-making substantiates the mechanisms that should be used, among other things, to achieve the goals of healthcare policy, and to solve such problems of modern society as lack of physical activity, tobacco and alcohol abuse, and unhealthy diet.Gender approach that includes gender aspects in the process of analyzing the situation and making political decisions aimed at improving population health becomes a precondition for increasing the effectiveness of motivational measures taken in the interests of promoting the health of citizens. The results of the surveys on the impact of behavioral factors on the health status of the population of Russia conducted by the Russian statistical agency (Rosstat) in 2013 and 2018 were used as a source of empirical data. They made it possible to identify both the differences and the similarities of women and men with regard to behavior motives concerning certain parameters of a healthy lifestyle, namely physical activities and diet. The authors conclude that, despite the importance of using measures aimed at changing behavior, sustainable overcoming of gender stereotypes depends on the intersection of behavioral and socio-economic determinants of health and healthy behavior.
The article discusses topical issues related to the current trends in the field of lending to population in Russia. The purpose of the work is to identify possible risks of individuals' actions in the market of credit services on the basis of analysis of statistical and sociological data. Based on the general scientific dialectic approaches used by the authors, the article shows dynamics of growth in the banks' loan portfolio, growth in lending volumes (banks and microfinance organizations), as well as households' debt from 2013 to 2019 in rubles and foreign currency (in general and in mortgages). Russian macro-regions are ranked by absolute indicator of debt and by its growth rate. Opportunities and risks have been identified for borrowers wishing to take advantage of the benefits provided by the State effective from April 2020 (refinancing, credit holidays). There were assessed the measures applied by the State, in particular, credit holidays for individuals and restrictions for banks in issuing loans through introduction of a mandatory debt load indicator, which will contribute to improvement of the current situation with huge debt and to reduction of social risks. Although in the long run — in terms of the overall impact on the country's economy — a reduction in public borrowing may reduce the contribution of consumer credit to economic growth and slow it down. It is concluded that despite the measures taken by the State, the existing level of the population borrowing is a great danger due to the reduction of income as the economic consequence of the coronavirus pandemic.
Научная новизна статьи обусловлена эволюционным подходом авторов к развитию теорий лидерства, в котором выделяются четыре этапа: 1) теория лидерских качеств, 2) поведенческие теории лидерства, 3) ситуационные теории лидерства, 4) интеракционистские теории лидерства. Поведенческие теории лидерства, которым посвящена настоящая статья, являются логичным продолжением теории лидерских качеств и закономерным предшественником ситуационных теорий лидерства. В статье подробно рассмотрены поведенческие модели лидерства К.Левина (авторитарный, демократический и попустительский стили лидерства), Д. Хемфилла и Э. Кунса (структурирование и внимательность), Р. Кана и Д. Каца (ориентация на работников и ориентация на производство). Показано, что, несмотря на различия в терминологии, все поведенческие модели лидерства указывают на два основных фактора, связанных с эффективностью лидерства: поведение, ориентированное на достижения, и поведение, ориентированное на межличностные взаимоотношения. Обсуждены ограничения поведенческих моделей, которые впоследствии привели исследователей к созданию ситуационных теорий лидерства. ; The scientifi c novelty of the article lies in the evolutionary approach of the authors to the development of the theory of leadership, in which the authors mark four stages such as 1) theory of leadership skills, 2) behavioral theories of leadership, 4) situational leadership theories, 4) interactionist theories of leadership. The article is devoted to the behavioral theories of leadership, which are a logical continuation of the theory of leadership qualities and the logical precursor of situational leadership theories. The article examines in detail behavior models of leadership of K.Lewin (authoritarian, democratic and passive leadership styles), D. Hemphill and E. Koons (structuring and mindfulness), R. Kahn and D. Katz (orientation towards workers and orientation towards production). The article shows that despite the differences in terminology, all behavioral models of leadership point out two main factors related to leadership effectiveness such as performance-oriented behavior and interpersonal relationshiporiented behavior. We consider the limitations of behavioral models, which later led researchers to creation of situational leadership theories.
In the public sector, the decision-making process is multidimensional. The methodological framework for all decision-making theories is the rationalist tradition, according to which mankind is inherently rational and seeks to maximize its goals. The proponents of the main decision-making theories—the rationalcomprehensive theory, the incremental theory and the mixed scanning theory—seek to argue in favour of their postulated values and the approaches to avoid unnecessary risks of the decision-making process. Those theories are aimed at promoting innovative solutions in the new public management environment. To improve the decision-making process, it is necessary to improve the management of information flows which would allow an accurate and objective information analysis by distorting the information necessary for decision-making.
In the public sector, the decision-making process is multidimensional. The methodological framework for all decision-making theories is the rationalist tradition, according to which mankind is inherently rational and seeks to maximize its goals. The proponents of the main decision-making theories—the rationalcomprehensive theory, the incremental theory and the mixed scanning theory—seek to argue in favour of their postulated values and the approaches to avoid unnecessary risks of the decision-making process. Those theories are aimed at promoting innovative solutions in the new public management environment. To improve the decision-making process, it is necessary to improve the management of information flows which would allow an accurate and objective information analysis by distorting the information necessary for decision-making.
In the public sector, the decision-making process is multidimensional. The methodological framework for all decision-making theories is the rationalist tradition, according to which mankind is inherently rational and seeks to maximize its goals. The proponents of the main decision-making theories—the rationalcomprehensive theory, the incremental theory and the mixed scanning theory—seek to argue in favour of their postulated values and the approaches to avoid unnecessary risks of the decision-making process. Those theories are aimed at promoting innovative solutions in the new public management environment. To improve the decision-making process, it is necessary to improve the management of information flows which would allow an accurate and objective information analysis by distorting the information necessary for decision-making.
In the public sector, the decision-making process is multidimensional. The methodological framework for all decision-making theories is the rationalist tradition, according to which mankind is inherently rational and seeks to maximize its goals. The proponents of the main decision-making theories—the rationalcomprehensive theory, the incremental theory and the mixed scanning theory—seek to argue in favour of their postulated values and the approaches to avoid unnecessary risks of the decision-making process. Those theories are aimed at promoting innovative solutions in the new public management environment. To improve the decision-making process, it is necessary to improve the management of information flows which would allow an accurate and objective information analysis by distorting the information necessary for decision-making.
The paper looks same results of last years inter-branch science investigations and follow inevitable inclusion the results in context of economic theory. New parts of inter-branch sciences (behavioral, evolutional, institutional and other economics) doubts of evidence of traditional economic theory main postulates, and offer alternative conceptions for explanation economic phenomena. This is a challenge to economists who maintains of stable fundamentals.
Well-being of countries depend on several factors. According to new institutional economics one of the main factors of national well-being is the level of institutional development. Drawing on econometric analysis, we prove this hypothesis and show that such indicators as constitutional culture, behavioral prerequisites and perception of institutions are indispensable for the well-being of a country. The paper presents various approaches to "measuring" these indicators and issues related to this.
Analytical approaches to technological modernization depend on the conditions of that certain scholars take like a basis (industrial, institutional approaches). The article discusses about the factors which are necessary for the success of projects to introduce technological innovations (information systems, etc.) in the various kinds of organizations (in government, financial and real sectors of the economy).Purpose: definition of the behavioral factors to consider when carrying out technological modernization in the Russian economyMethodology: in article logical-historical methods, and also general scientific methods of the analysis were used.Results: highlights some of the most informative factors that influence the implementation of technological innovations in the Russian economy.Practical implications: results should apply by economic agents who engaged in or planning to implement of technological changes. ; налитические подходы к проведению технологической модернизации зависят от условий, которые те или иные исследователи принимают за базовые (индустриальный, институциональный подходы). В статье рассматриваются факторы, учет которых необходим для успеха проектов по внедрению технологических новшеств (информационные систем и т.п.) на организациях различной направленности в экономике России (госучреждения, организации финансового и реального секторов экономики).Цель: определение поведенческих факторов, которые необходимо учитывать при проведении технологической модернизации в экономике России.Метод или методология проведения работы: в статье использовались логико-исторические методы, а также общенаучные методы анализа.Результаты: выделены некоторые наиболее информативные факторы, которые оказывают влияние на реализацию процессов по внедрению технологических новшеств в экономике России.Область применения результатов: полученные результаты целесообразно применять экономическими субъектами, осуществляющими или планирующими технологические изменения.
The authors analyze features of a political decision to reform the governance arrangements of public institutions; Institutionalizing norms and values of a political solution; epistemological ability of the subject to see the changes taking place and understand the usefulness of the object of these changes; problem of interpretation of freedom of political decisions and the focus of the authorities to solve public problems.
The article considers the transformation of basic values, life plans and behavioral strategies of the youth in contemporary Belarus. The changes in basic values are directly connected with the youth's adaptation to the conditions of global instability. The new generation is sensitive to social injustice, violations of rights and freedoms, unwillingness to take into account their opinions on current issues of social development and the future. The self-perception of people regarding the possibility to realize basic values in the current social-economic conditions is an important factor of social stability. In both 1990 and 2018, family holds the first place among the basic values in Belarus; work takes the second place as a factor of decent life and family's success; the importance of friends and leisure remains the same over the decades, while the importance of politics and religion grows. International comparisons show that Belarus has the same hierarchy of values as European countries. The surveys prove a decrease in popularity of the traditional media among the youth and an increase in individualism, importance of personal self-realization in family and at work, and in reliance on one's own forces. In the public space, the needs and expectations of people have changed - there is an increase in political radicalization and critical perception of the most important events, which affects the behavioral patterns of social-demographic groups. Education together with the family and new information technologies have a significant impact on values - there is an intragenerational gap, alienation from society and increasing informatization. The article is based on the results of the sociological surveys conducted in the framework of the European Values Study (EVS) (the results of 1990 and 2018 are compared).
Article is devoted to the review of formation and decline of behavioralism paradigm in political science. The author begins the analysis with critical consideration of the scientific concepts preceding emergence of modernist empiricism within which there is a behavioral analysis. Further the researcher traces formation behaviorism in the social disciplines: formation model in psychology, release of the theory out of limits of pure psychology and transferring ideas in sociology and political science. The author analyzes inquiries to the scientific theory by behavioralism. He opens the principles of behavioralism as paradigm in political science. The author presents the conceptual and contextual factors promoting recession of popularity behavioralism in political science and submits methodological restrictions approach. The author states the main claims of critics to this research approach and explains the reasons decline this paradigm. At the same time the methodological reflection of behavioralism which has followed recession of his popularity is reflected in work. The author opens the principles of the new methodological direction – post-behavioralism and the position of modern representatives of the behavioral analysis. ; Статья посвящена обзору становления и упадка бихевиоралистской парадигмы в политологии. Автор начинает анализ с критического рассмотрения научных концепций, предшествующих появлению модернистского эмпиризма, в рамках которого возникает поведенческий анализ. Далее исследователь прослеживает путь становления бихевиоризма в русле обществоведческих дисциплин: формирование модели в психологии, выход теории за пределы чистой психологии и перенесение ее идей сначала в социологию, а после и в политологию. Автор анализирует гносеологические запросы бихевиорализма к научной теории и раскрывает принципы бихевиорализма как политологической парадигмы. В работе представлены концептуальные и контекстуальные факторы, способствовавшие спаду популярности бихевиорализма в политической науке, рассматриваются его методологические ограничения. Автор излагает основные претензии критиков к данному исследовательскому подходу и объясняет причины упадка данной парадигмы. Вместе с тем, в работе отражена и методологическая рефлексия бихевиорализма, последовавшая за спадом его популярности, раскрыты принципы нового направления – пост-бихевиорализма, а также изложена позиция современных представителей поведенческого анализа по некотором методологическим вопросам.
Trumpai apžvelgus UNESCO apibrėžtas skirtingas paveldo tipologijas, dėmesys skiriamas įvairioms kul- tūros vertybėms, kurios, nors ir nepriskiriamos "pagrindinėms" paveldo kategorijoms, simbolizuoja reikšmingą paveldo turtą, siūlantį, be savo įprastos paskirties, daugybę galimybių, kaip jį būtų galima pritaikyti "netradi- cinėms" pridėtinę vertę kuriančioms paslaugoms. Įžanginiame skyriuje pateikiami pavyzdžiai, iliustruojantys netradicinį kultūros paveldą: istorinis maršrutas "Rytų ekspresas", mėlynasis tramvajus Tramvia Blau ar funi- kulierius Tibidabo Funicular Barselonoje; parkai, sodai ir žaliosios erdvės kaip išskirtinių renginių vietos; ypa- tingos ar nykstančios augalijos ir gyvūnijos buveinės; istoriniai piligrimų keliai Via Francigena, El Camino de Santiago de Compostela ir Camí de Cel de Barcelona; Italijos asociacijos Italian Alpine Club (CAI) organizuo- jami Dolomitų kelias ir kalnų žygiai; kruizai, istoriškai reikšmingi komerciniai ir kariniai maršrutai, pavyzdžiui, Viduržemio jūros ir Baltijos jūros turai, maršrutai į Indiją; tradiciniai šou, koncertai, operos, muzikos / šokių renginiai ir ritualai; sausumos ir jūros augalija bei gyvūnija, kuriai gresia išnykimo pavojus; pajūrio ir pakrančių paveldas, pavyzdžiui, švyturiai, istoriniai uostai ir pan. Daugelyje Europos šalių "kultūros paveldui" gali būti priskiriami ir artefaktai, žmonių atrasti daugiau nei prieš 50 metų. Taigi į paveldo apsaugą gali pretenduoti daug įvairių objektų – nuo pirmojo bakelitinio radijo imtuvo ir pokarinių automobilių iki elektroninės kompiuterių įrangos ir dizaino kūrinių. Jeigu etno- gra nės kolekcijos, daug kartų žiūrėtos kino juostos ir TV įrašai taip pat vertinami kaip papildomi elemen- tai (saugomi jau beveik 60 metų), tuomet visa tai sudaro nepakeičiamą ir saugotiną informacijos "šaltinį", kurį dera perduoti ateinančioms kartoms. Be materialiojo paveldo, derėtų saugoti ir nematerialųjį paveldą, pavyzdžiui, muziką, šokius, ritualus, pasakas ir pan., taip pat naujausią, bet ne mažiau svarbų "ateities" pa- veldą. Apsidairius aplink XXI a. ateities muziejus kuratoriaus akimis, gali iškilti pagrįstas klausimas: "Ar ateities kartos, net ir artimos ateities kartos, sugebės suprasti dabartinės kartos kuriamą turinį?" Trumpai panagrinėjus milžiniškus ir įvairialypius paveldo klodus galima užduoti vieną svarbiausių klausimų: "Kaip užtikrinti tinkamą paveldo naudojimą, valorizaciją ir valdymą?" Nepakanka vien tik vadovautis esamu scenarijumi. Būtina pasirengti susitikti su ateities paveldu, galinčiu tapti tikru iššūkiu būsimiems kolekcio- nieriams ar kuratoriams. Paveldas turi daugybę funkcijų ir daugybę vertybių, tad verta gerai ištyrinėti šiuos daugiamačius ir turtingus klodus, kad būtų galima pasinaudoti visais jų teikiamais privalumais. Šiai už- duočiai veiksmingai ir kokybiškai atlikti yra būtina metodologija. "Verčių" požiūrio taikymas analizuojant paveldą galėtų prisidėti sprendžiant problemas ir užtikrintai pagrįsti paveldo išsaugojimo, apsaugos ir val- dymo strategijos apibrėžimą. Šis straipsnis supažindina su logišku požiūriu, nustatant ir grupuojant platų paveldui priskiriamų vertybių spektrą. Nuodugniai išanalizavus vertybes (pradedant nuo akivaizdžiausių), nustatomos naujos vertybės, kurios yra (tiesiogiai) susijusios su inovacijomis ir technologijomis. Vertybių, kurias galima priskirti kultūros paveldui, kiekis didėja, daugėjant suinteresuotųjų šalių, kurios laikomos paveldo naudojimo, konservavimo ir valdymo proceso dalyvėmis. Priimant su paveldu susijusius spren- dimus ir reaguojant į skirtingų suinteresuotųjų šalių poreikius, šių vertybių apibrėžimas yra lemiamas iš esmės dėl to, kad šios vertybės padeda nustatyti konkrečios teritorijos patrauklumo lygį. Kultūros paveldo samprata remiasi įvairialype paklausa, kurią būtina atpažinti visose sudėtinėse kultūros paveldo dalyse, norint nuodugniai ištyrinėti vertybių klodus, kuriuos (kaip bus pristatoma toliau) riboja skirtingi diferen- cijuotos paklausos poreikiai. Norint pasiekti šį tikslą reikia apibrėžti įrankius bei metodus, padėsiančius nustatyti ir vertinti kultūros paveldą atsižvelgiant į skirtingas jam priskiriamų vertybių perspektyvas. Kie- kviena konkreti vertybė išsamiai aprašoma, kad būtų lengviau atlikti atskiro atvejo analizę. Nepaisant visų nukrypimų, plačiąja prasme aiškinama Europos kultūros paveldo idėja perteikia šias vertybes: istorines, atminties, pilietybės, civilizacijos, pripažinimo, tradicijų, meno, mokslo, konservavimo ir technologines. Suvokti vertybių ir kitų skirtingų dalių esmę yra įmanoma pripažįstant ir veiksmingai naudojant mūsų palikimą, vertinant jį kaip sistemą sąveikų tarp įvairių aspektų: paveldo tipologijos (gamtinės, kultūrinės, . nematerialios, . ateities); daugybės "verčių" (ekonominių, investicijų grąžos, socialinių, kultūrinių, išskirtinumo / unikalu- mo ir pan.); geogra nių ypatumų (vertingumo vietinių požiūriu, nacionalinių, regioninių, globalinių, daugiau- sia nevietinių ir pan.); potencialių naudotojų / galutinių naudotojų (ekspertų, specialistų, kolekcionierių, verslininkų, miesto gyventojų, tyrėjų, bendruomenės narių ir pan.). Didžioji dalis šių vertybių yra "potencialios"; kartais nėra galimybių ar poreikio nustatyti jų piniginę išraišką. Daugeliu atvejų išlaidas dengiantis subjektas nėra tas, kuris daug uždirba iš kultūros paveldo "naudojimo", čia susiduriama su savotišku asimetrinės rinkos modeliu. Visuomenės reikmėms skirto kul- tūros paveldo atveju "verčių" "rezultatais" dalijasi skirtingi vertybių grandinės dalyviai, o kultūros paveldą prižiūrinti valstybinė institucija tarp jų būna ne visada. Kartais visas vertybių spektras neatrodo akivaizdus (bent jau) vadovams arba nemanoma, kad būtų tinkama ar "išmintinga" šiomis vertybėmis pasinaudoti. Tokių vertybių naudojimas nebūtinai turi kelti pavojų mūsų paveldui – kultūros vertybės nesivaržo tar- pusavyje, išmintingai jas naudojant, jos nebus "suvartotos". Netgi priešingai, aiškiai apibrėžus vertybių "vertę", jas būtų lengviau atpažinti ir apsaugoti, suformuluojant bazines sąlygas jų tinkamam naudojimui užtikrinti. Toks scenarijus atrodo kaip visiems naudingas susitarimas: miesto gyventojai gali pasinaudoti visais efektyvaus paveldo naudojimo teikiamais privalumais, o suinteresuotosios šalys – džiaugtis didesniu matomu ir išaugusiomis pajamomis. Sėkmingai įdiegtoje sistemoje būtų numatytas struktūrinis vertinimo procesas, atsižvelgiantis ir į speci nes vertinimo procedūras bei rodiklius, ir į ekspertus, prisidedančius prie šios blokinės schemos kūrimo. Daugeliu atvejų šios vertybės iliustruoja, kaip įgyvendinami lankytojų ir naudotojų lūkesčiai. Raktiniai žodžiai: kultūros paveldas, ateities paveldas, išmanusis paveldas, netradicinės kultūros vertybės, paveldo vertinimas, paveldo valdymas. ; Starting from a quick overview of the di erent typologies of heritage as de ned by UNESCO, the focus is made on a wide range of cultural assets that, even not classi ed the 'main' heritage families, represent, however, a relevant heritage asset that apart from the typical use o ers great opportunities to be suitable for 'unconventional' added value services. The introduction provides a selection of examples concerning unconventional cultural assets such as the historical trans- portation means Orient Express, Tramvia Blau or the Tibidabo Funicular in Barcelona; parks, gardens and green areas as scenarios of particular events or peculiar or extinct habitats of ora and fauna; historic itineraries such as via Francigena, El Camino de Santiago de Compostela and the Camí de Cel de Barcelona; the Dolomites and mountain hiking trails of the Italian Alpine Club (CAI); cruises, commercial and military routes important in history such as Mediterranean and Baltic routes, routes to India; traditional shows, concerts, opera, music/dances and rituals; land and marine ora and fauna considered to be at risk of extinction; maritime-coastal heritage such as lighthouses, historical harbours, etc. In many European countries, artefacts realised by human beings more than fty years ago are also considered potential 'Cultural Heritage'. Therefore, a variety of objects might be enlis- ted for protection such as the rst bakelite radio-set, post-war period cars, the early electronic computer equipment and design products. Furthermore, if ethnographic collections, many times movies and TV recordings are considered the complement pictures (that have already been pro- tected for almost sixty years), all of them constitute an irreplaceable 'source' of information to be protected and handed down to posterity. In addition to the tangible heritage, the intangible heritage such as music, dances, rituals, tales, etc. and last but not least the 'future' heritage should be preserved. If we look around in the shoes of a curator of a future museum of the 21st c., it is reasonable to ask ourselves 'Will future generations, even those of the near future, be able to access the content produced by this generation?' Having brie y explored the vast and heteroge- neous universe of heritage, one of the key questions posed to ourselves is 'How can we ensure a proper use, valorisation and management of it?' Along with the current scenario, we should be ready to deal with the future heritage that may represent a real challenge for future collectors or curators. As the heritage represents a multi-function and multi-value domain, there is a need to explore this multidimensional space in order to fully bene t from its richness. Thus, a metho- 129 130 dology enabling to complete the task in an e cient and productive way is required. Application of the 'value' approach in analysing heritage may contribute to solving the problem and provide a valid support in de ning a strategy to preserve, promote and manage it. The present paper outlines the logical approach for identi cation and clustering of the broad range of the values associated with the heritage. The in-depth analysis of values, starting from the more evident ones, leads to identi cation of a set of new values due to or directly connected with innovation and technologies. The plurality of values that can be associated with a cultural asset widens with the variety of stakeholders considered to participate in the process of heritage use, conservation and management. Establishing the values upon making decisions about the heritage and there- fore meeting the needs of di erent stakeholders is crucial, mainly due to the reason that such values contribute to identi cation of the degree of attractiveness of a given territory. The cultural heritage should be considered a system based on the heterogeneous demand to be recognised in its many components in order to investigate the value space throughout its extension that, as it will be outlined later, is delimited by di erent needs of the di erentiated demand; in order to do this, we need to identify and de ne tools and methods of measuring and evaluating the cultural heritage in the di erent perspectives of the value attributable to it. Each speci c value is outlined in detail to facilitate the implementation of the approach to a single case study. The concept of the European cultural heritage, interpreted in the broad sense and with all its declinations, is the bearer of a multitude of values: historical value, testimony, citizenship, civilization, recognition, traditions, artistic, scienti c, conservation and technology. The matter of values and the other di erent elements actively contributing to the overall appreciation and fruitful exploitation of our legacy might be considered a complex of interactions among the following di erent aspects: • Heritage typology (natural, cultural,. intangible,. future) • Wide set of 'values' (economic value, return of investment, social, cultural, exceptionality/uniquely, etc.) • Geographic range (valuable for locals, national, regional, global, non-local mainly, etc.) • Potential users/end users (experts, specialists, collectors, businessmen, citizens, researchers, community members, etc.) Major parts of these values are 'potential'; sometimes there is no chance or need to monetize them. It happens frequently that the one who covers the expenses is not the one who earns much money from the 'use' of the cultural asset, i.e. a kind of asymmetric market model is observed. In case of public cul- tural assets, the 'e ects' of the 'values' are shared among di erent actors in the value-chain, sometimes not including the public body looking after the cultural assets at all. Moreover, sometimes the full set of values is not evident at least to the managers or it is not considered proper or 'wise' to take advantage of them. The exploitation of such values will not necessarily jeopardize our heritage, cultural assets are not rivalling and a wise exploitation will not 'consume' them. On the contrary, a clear identi cation of their 'values' will help to identify and protect them developing the basic conditions to ensure a proper exploitation. Such a scenario looks like a win-win agreement: citizens may bene t from the fruitful exploitation of their own heritage, whereas stakeholders may bene t from enhanced visibility and inco- mes. The full implementation of the system foresees a structured evaluation process taking into account both speci c evaluation procedures, metrics and a network of experts providing their contribution in a kind of block chain architecture. In most cases, these values represent the ful lment of the present expectations of visitors and users. Keywords: Cultural heritage, future heritage, smart heritage, unconventional cultural assets, heritage valorisation, heritage management.