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Intro -- Contents -- Preface -- Chapter 1 -- Themes, Philosophy and Applications of Behavioral Economics -- Abstract -- Behavioral Economics -- Themes and Philosophy of Behavioral Economics -- Behavioral Paths Not Taken -- Methodology of Behavioral Economics -- Applications -- Macroeconomics and Saving -- Labor Economics -- Finance -- Conclusion -- References -- Chapter 2 -- Frontiers of Behavioral Economics -- Abstract -- Acronyms -- Frontiers of Behavioral Economics -- Franchising of Behavioral Economics -- Finance -- Game Theory -- Labor and Organizational Economics -- Public Finance -- Formal Foundations -- Field Studies -- Importing 'New' Psychology -- Neuroeconomics -- Results Consistent with Rational Choice -- Results Consistent with Behavioral Economics -- New Constructs and Ideas -- Causing Preferences -- Conclusion -- References -- Chapter 3 -- A New Look at the Ultimatum Game: Relational and Individual Differences Underlying the Division of Gains and Losses -- Abstract -- Acronyms -- A Behavioral Economics Perspective on Fairness Judgments -- An Introduction to the Ultimatum Game -- Individual Differences in the Ultimatum Game -- Sharing Gains and Losses in the Ultimatum Game -- Relational Mechanisms in the Allocation of Gains and Losses -- Concluding Remarks and Future Directions of Investigation -- Acknowledgment s -- References -- About the Author -- Chapter 4 -- Behavioral Economics Factors in the Decision-Making of Green Building Technology for Sustainable Infrastructure Governance -- Abstract -- Acronyms -- Introduction -- Background -- Behavioral Economics Factors -- Behavioral Perspective -- Stakeholders Domain -- Training-Information Interface -- Learning -- Justification -- Communication -- Society Domain -- Awareness-Experience Interface -- Support -- Knowledge -- Values -- Economic Perspective -- Environment Domain

Cover -- Half Title -- Series -- Title -- Copyright -- Dedication -- Contents -- Detailed contents -- List of figures -- List of tables -- List of research methods boxes -- About the author -- Preface -- Part I Introduction -- 1 An introduction to behavioral economics -- 1.1 The history and controversies of behavioral economics -- 1.1.1 Behavioral economics is reborn -- 1.1.2 Behavioral economics and policy -- 1.1.3 The different faces of behavioral economics -- 1.1.4 Debate and controversy -- 1.1.5 Too far or not far enough -- 1.2 Some background on behavioral economics methods -- 1.2.1 Some background on experiments -- 1.2.2 Some background on theory -- 1.2.3 Some background on field studies and experimetrics -- 1.3 How to use this book -- 1.3.1 Chapter previews -- 1.3.2 Behavioral finance -- 1.4 Further reading -- 1.5 Online material -- 1.6 Review questions -- Part II Economic behavior -- 2 Simple heuristics for complex choices -- 2.1 Utility and search -- 2.1.1 How to search -- 2.1.2 Choice arbitrariness -- 2.2 Mental accounting and framing -- 2.2.1 Reference-dependent utility -- 2.2.2 The endowment effect -- 2.2.3 Willingness to pay or accept -- 2.2.4 Transaction utility -- 2.2.5 Narrow framing -- 2.2.6 Hedonic editing -- 2.2.7 Choice bracketing -- 2.3 The role of emotions -- 2.3.1 Aversion to lying -- 2.3.2 Deception -- 2.3.3 Honesty and framing -- 2.4 Summary -- 2.5 Demand, supply and markets -- 2.5.1 Double-auction markets in the lab -- 2.5.2 Posted offer markets and market power -- 2.5.3 The law of one price -- 2.6 Labor supply and reference dependence -- 2.6.1 A target income and target wage -- 2.6.2 Taxicab drivers -- 2.6.3 Female labor supply -- 2.7 The housing market -- 2.7.1 Reluctance to sell -- 2.7.2 What are buyers willing to pay? -- 2.8 The behavioral life cycle hypothesis -- 2.8.1 Fungibility and mental accounting.

"Over the last few decades behavioral economics has revolutionized the discipline. It has done so by putting the human back into economics, by recognizing that people sometimes make mistakes, care about others and are generally not as cold and calculating as economists have traditionally assumed. The results have been exciting and fascinating, and have fundamentally changed the way we look at economic behavior. This textbook introduces all the key results and insights of behavioral economics to a student audience. Ideas such as mental accounting, prospect theory, present bias, inequality aversion and learning are explained in detail. These ideas are also applied in diverse settings, such as auctions, stock market crashes, charitable donations and health care, to show why behavioral economics is crucial to understanding the world around us. Consideration is also given to what makes people happy, and how we can potentially nudge people to be happier. This new edition contains expanded and updated coverage of several topics and applications, including fraud and cybercrime, cryptocurrency, public health messaging, and the COVID-19 pandemic. The companion website is also updated with a range of new questions and worked examples. This book remains the ideal introduction to behavioral economics for advanced undergraduate and graduate students"--

Over the last few decades behavioral economics has revolutionized the discipline. It has done so by putting the human back into economics, by recognizing that people sometimes make mistakes, care about others, and are generally not as cold and calculating as economists have traditionally assumed. The results have been exciting and fascinating, and have fundamentally changed the way we look at economic behaviour. This textbook introduces all the key results and insights of behavioral economics to a student audience. Ideas such as mental accounting, prospect theory, present bias, inequality aver.

"Topical, interactive, and written at the right level, this text introduces the field of Behavioral Economics to students using a contemporary and engaging approach developed by a celebrated economist with several textbooks and over a decade's worth of academic writing experience to his name. Rather than simply listing and defining patterns of human behavior that influence the economy, Behavioral Economics utilizes cross-disciplinary data to identify these behaviors, where they stem from, why they persist, and how past attempts to control and mitigate them have strengthened or weakened the economy in the long run"--