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"Bounded Rationality in Public Administration" published on by Oxford University Press.

In Bounded Rationality and Politics, Jonathan Bendor considers two schools of behavioral economics--the first guided by Tversky and Kahneman's work on heuristics and biases, which focuses on the mistakes people make in judgment and choice; the second as described by Gerd Gigerenzer's program on fast and frugal heuristics, which emphasizes the effectiveness of simple rules of thumb. Finding each of these radically incomplete, Bendor's illuminating analysis proposes Herbert Simon's pathbreaking work on bounded rationality as a way to reconcile the inconsistencies between the two camps. Bendor sho.

In Bounded Rationality and Politics, Jonathan Bendor considers two schools of behavioral economics—the first guided by Tversky and Kahneman's work on heuristics and biases, which focuses on the mistakes people make in judgment and choice; the second as described by Gerd Gigerenzer's program on fast and frugal heuristics, which emphasizes the effectiveness of simple rules of thumb. Finding each of these radically incomplete, Bendor's illuminating analysis proposes Herbert Simon's pathbreaking work on bounded rationality as a way to reconcile the inconsistencies between the two camps. Bendor shows that Simon's theory turns on the interplay between the cognitive constraints of decision makers and the complexity of their tasks

Rethinking rationality / Gerd Gigerenzer and Reinhard Selten -- What is bounded rationality? / Reinhard Selten -- The adaptive toolbox / Gerd Gigerenzer -- Fast and frugal heuristics for environmentally bounded minds / Peter M. Todd -- Evolutionary adaptation and the economic concept of bounded rationality--a dialogue / Peter Hammerstein -- Group report : Is there evidence for an adaptive toolbox? / Abdolkarim Sadrieh ... [et al.] -- The fiction of optimization / Gary Klein -- Preferential choice and adaptive strategy use / John W. Payne and James R. Bettman -- Comparing fast and frugal heuristics and optimal models / Laura Martignon -- Group report : Why and when do simple heuristics work? / Daniel G. Goldstein ... [et al.] -- Emotions and cost-benefit assessment : the role of shame and self-esteem in risk taking / Daniel M.T. Fessler -- Simple reinforcement learning models and reciprocation in the prisoner's dilemma game / Ido Erev and Alvin E. Roth -- Imitation, social learning, and preparedness as mechanisms of bounded rationality / Kevin N. Laland -- Decision making in superorganisms : how collective wisdom arises from the poorly informed masses / Thomas D. Seeley --Group report : Effects of emotions and social processes on bounded rationality / Barbara A. Mellers ... [et al.] -- Norms and bounded rationality / Robert Boyd and Peter J. Richerson -- Prominence theory as a tool to model boundedly rational decisions / Wulf Albers -- Goodwill accounting and the process of exchange / Kevin A. McCabe and Vernon L. Smith -- Group report : What is the role of culture in bounded rationality? / Joseph Henrich ... [et al.]

Although the challenge of enriching the psychology of decision makers in economic models has been at the frontier of theoretical research in the last decade, there has been no graduate-level, theory-oriented textbook to cover developments in the last 10-15 years. Thus, Bounded Rationality and Industrial Organization offers a welcome and crucial new understanding of market behavior-it challenges conventional wisdom in ways that are interesting and economically significant, and which in the end effect the well-being of all market participants.