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Scholars seeking to examine the effect that campaign processes have on election outcomes have focused largely on the behavior of voters. In contrast, the behavior of candidates, particularly with respect to the information that candidates communicate to voters, has received limited attention. The dearth of this work in this area stems in part from a paucity of data that allows candidate behavior to be reliably & systematically measured. In this paper, I assess a data source that may be used to overcome this limitation: televised campaign advertisements. After discussing the strengths & weaknesses of these data, I offer a sample analysis using data collected from all available advertisements produced by candidates competing in US presidential campaigns, 1976-1996. Specifically, I examine the factors that influence these candidates' decisions to address concerns that are salient to the public in their campaign messages. 3 Tables, 1 Appendix, 40 References. Adapted from the source document. COPIES ARE AVAILABLE FROM: HAWORTH DOCUMENT DELIVERY CENTER, The Haworth Press, Inc., 10 Alice Street, Binghamton, NY 13904-1580

Contents: no. 1, The Democratic platform; no. 2, Comstock, G.F. Speech.; no. 3, McClellan, G.B. Complete report on the organization and campaigns of the Army of the Potomac; no. 4, The life and services of Gen. Geo. B. McClellan; no. 4 1/2, McClellan, G.B. West Point oration; no. 5, Ketchum, H. General McClellan's Peninsula campaign.; no. 6, Parker, J. Speech.Our national troubles.; no. 7, Curtis, G.T. On constitutional liberty; no. 8, Cowan, E. Speech.; no. 9, Winthrop, R.C. Speech.; no. 10, Curtis, G.T. Address.; no. 11, Miscegination indorsed by the Republican Party; no. 12, Lincoln's treatment of Great Britain; no. 13, Lincoln's arbitrary arrests.; no. 13 [a], Address of the National Democratic Committee. The perils of the nation.; no. 14, Corruptions and frauds of Lincoln's administration; no. 15, The Harrison's Bar letter of Gen. McClellan.; no. 18, Republican opinions about Lincoln; no. 19, Campaign songs; no. 21, Secret history of the Peninsular Campaign; no. 23, Great speech of Hon. R.C. Winthrop; no. 26, Address of the National Democratic Committee; no. 27, Letter to Rev. Nathaniel Hall, by Nahum Capen. ; Caption title. ; Mode of access: Internet.

Political campaigning reinvents itself at a furious pace. This highly respected text recounts the evolution of modern campaign management and shares strategies and tactics common to American elections. Informed by the practical political experience of three scholarly authors, the book weaves important academic perspectives with insights garnered from close observation of electoral practice. The fifth edition lays out the foundations of modern campaign management, going on to explore critical steps in running a ""new style"" campaign. Using fresh stories and recent research, the book follow

Some issues have also distinctive titles. ; Mode of access: Internet. ; Campaign handbooks for mid-term congressional elections, 1882-1914, issued by the Democratic Congressional Committee, with title: Democratic textbook, are cataloged separately in this library.

The author argues that as more women run for public office, there is an increasing need for research examining how gender affects the dynamics of political campaigns. In the essay, decision making research is used to address how women staff their campaigns, delegate responsibility, & make choices once elected. In addition, an examination of the media reflects a gender bias in the way women's campaigns are reported on. Finally, the author addresses fund raising and voter recruitment issues relevant to women candidates. L. Conly

Television advertising, the election night media debacle, and how the media misread the Black vote; 3 articles. Contents: Television advertising in the presidential campaign, Darrell M. West; The great election 2000 media debacle, by Douglas Brinkley; How the media misread the Black vote of 2000, by Deborah Mathis.

We argue that citizens distinguish the tone of a campaign from the quality of information that it provides and that evaluations on each dimension respond differently to positive and negative political advertising. We test these claims using survey and advertising data from the 2000 presidential campaign and two 1998 gubernatorial races. In each race, citizens separate judgments about the tone of a campaign from judgments about the quality of information they have received. Furthermore, negative campaigning affects the former, but not the latter, set of evaluations. These results have implications for the debate over the impact of negative advertising and for how citizens perceive campaigns as political processes. [Reprinted by permission of Sage Publications Inc., copyright holder.]

The study pursues a line of inquiry into male and female candidates' political campaign strategies on Facebook, drawing a sample from the 2019 National elections in Greece. The findings suggest that both genders disseminate one-way campaign information and address a wider palette of political issues than the ones typically associated with their gender. Some stereotypical patterns regarding traits and issue expertise seem to persist; females are more expressive in terms of visual content and use of emoticons, choose personalization and dialogic communication more frequently and emphasize culture and women's issues. Men are more often associated with negative campaigning, prioritize "masculine" issues such as employment and foreign affairs, and generate a greater level of user engagement. The results indicate that social media do not constitute an alternative communication channel that equalizes existing power structures. Instead, they seem to reflect the status quo and may hinder women candidates' efforts to gain visibility and communicate with the public.