Suchergebnisse

This article seeks to untangle the way in which the political campaigns -- especially the television campaigns -- influenced in the electoral preferences of the two main candidates. Based on available data of political advertisement & using diverse statistical models, this article shows that the relationship between advertisement & preferences is not direct. The influence of media in preferences happens through two mechanisms that are frequently studied in media literature: agenda-setting & priming. Adapted from the source document.

In this paper we analyse the influence of the 2008 and 2011 Spanish electoral campaigns on political efficacy. For this purpose, we employ statistical analysis with poll data. The results support the hypothesis that electoral campaigns can have a positive impact on political efficacy. Adapted from the source document.

Ideological confrontation among the 2006 contenders, & the so-called polarization in the campaign were two widely commented features of the 2006 campaign & election. This article suggests that ideological views had some impact on the electoral choice, particularly through the influence of the polarized character of the campaign. I use two measures of the ideological views, an objective one (opinion-based placement on a spatial scale) & a subjective measure (self-placement on that scale) to test this hypothesis. The empirical evidence shows that the correct location of the candidates had different effects on the contenders. Locating Lopez Obrador as a left-wing candidate resulted in a lower probability of voting for him, whereas the correct location of Felipe Calderon increased the probability of casting a vote favorable to him. Adapted from the source document.