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Political campaigning reinvents itself at a furious pace. This highly respected text recounts the evolution of modern campaign management and shares strategies and tactics common to American elections. Informed by the practical political experience of three scholarly authors, the book weaves important academic perspectives with insights garnered from close observation of electoral practice. The fifth edition lays out the foundations of modern campaign management, going on to explore critical steps in running a ""new style"" campaign. Using fresh stories and recent research, the book follow

The author argues that as more women run for public office, there is an increasing need for research examining how gender affects the dynamics of political campaigns. In the essay, decision making research is used to address how women staff their campaigns, delegate responsibility, & make choices once elected. In addition, an examination of the media reflects a gender bias in the way women's campaigns are reported on. Finally, the author addresses fund raising and voter recruitment issues relevant to women candidates. L. Conly

The importance of opposing viewpoints -- Introduction -- Chapter 1. Are there benefits to publicly financed campaigns? -- Chapter 2. Why is private campaign financing the most popular way to raise funds? -- Chapter 3. Do corporate donations need more or less legislation? -- Chapter 4. Why is transparency in campaign financing important to fair elections?

Political campaigns are an intrinsic piece of the increasingly expensive and polarizing road to Election Day. This volume looks into the many aspects of political campaigns, including nominations, political advertising, and the laws and policies in place to protect the voting process. Through in-depth main text featuring annotated quotes, sidebars, charts, and graphs, readers learn about the influence of social media on Election Day, and the ways psychology can help candidates win. They'll survey what voting might look like in the future. Readers are also presented with questions to help them review and think critically about this issue.

What is a presidential campaign? -- Understanding "Campaign" -- Setting up a campaign -- Why campaigns are important -- Primary and general elections -- The Electoral College -- Why elections are important -- The history of campaigns -- Use of technology -- What can go wrong? -- Civic responsibilities -- What we have learned -- Glossary -- Index -- Websites.