Suchergebnisse

Adapted from the source document.

leyds-60-7419.pdf created from original pamphlet in the WJ Leyds Collection held in the Africana Section of the Stellenbosch University Library and Information Service. ; Dr Macnamara insists Lord Milner's unconcealed partisanship in favour of indentured Chinese Labour in the Transvaal is a grave scandal. Natal and the Cape are keenly against the introduction of Chinese labourers into South Africa.

Recent accounts of Chinese families, e.g. in the cross-cultural family therapy literature, perpetuate a rather negative and oversimplified stereotype of "the Chinese family". Extreme patriarchal, conservative patterns of behavior are said to lead to poor communication, tensions, bitterness and psychological problems. South Chinese fishing families work according to a different ideal of behavior, and the ideal is often approximated in practice. It allows good communication and flexible interpersonal behavior in a traditional context. Other such traditional yet humane ideals are noted. Chinese families can draw on theirown traditions for good models, rather than needing to adopt western models of family behaviour, as some family therapists advise.

During 2002 the Malaysian government announced that English would be the language of instruction used in all primary schools to teach science and math. This decision was called "The Final Solution" by Chinese educationalists. This article shows how these professionals have sought to safeguard the character of Chinese primary schools, important transmitters of identity from one generation to the next, by acting as a pressure group against this new policy.

Purpose
This study aims to explore the perceptions about Chinese brands from the point of views of young Chinese consumers.


Design/methodology/approach
A qualitative method is used including focus groups and in-depth personal interviews with young Chinese consumers who are currently living and working in Australia.


Findings
Two key findings emerge from the results, namely, young Chinese consumers attach symbolic values to Chinese brands and Chinese brands are perceived positively by young Chinese consumers.


Research limitations/implications
This study demonstrates that symbolic values (such as pride, lifestyle, feeling of home and being happy) constitute one of the primary motivations for young Chinese consumers' purchase of domestic brands. The results of this study challenge the traditional view that Chinese brands are perceived negatively in the Chinese market.


Originality/value
This is one of the very few studies investigating how young Chinese consumers perceive brands from their home country rather than foreign brands.