Suchergebnisse

Purpose
The purpose of this paper is to describe the way in which B-to-B relationships are built, based on commitment and trust affecting value co-creation (VcC) and resulting in greater or lesser economic and social satisfaction and the manager's perception of the delivered value (business customer value) moderating these effects.


Design/methodology/approach
Through a means-end approach, a causal model is estimated with PLS using a sample of 268 hotel managers who rate their relationship with their main partner (travel agency or booking center) in Spain.


Findings
VcC is a) dynamic because it is episodic, where VcC is a mediator between the trust–commitment relationship and two types of satisfaction (economic and social) and b) synergetic, because when the hotel delivers higher levels of business customer value, the effects in the linkages of VcC–satisfaction(s) are intensified. These effects are not significantly different on economic versus social satisfaction.


Research limitations/implications
The empirical paper collects the perception of a single partner (hotel managers) in a single setting (hotels in Spain). The moderating role of business customer value on the VcC–satisfaction(s) relationship should be further analyzed. The paper contributes to the growing literature on B-to-B VcC by translating empirically the theoretical richness of the VcC concept as being dynamic and synergetic.


Originality/value
This paper adds quantitative evidence to theoretical assumptions on VcC as dynamic and synergetic. The quantitative modelling proves VcC as a true mediator, in a chain of variables in a B-to-B setting.

This article describes the process and outcomes of a participatory video project with 22 catadore/as (' recyclers') from recycling cooperatives in the metropolitan region of São Paulo, Brazil. During a week-long workshop (April 2008), leaders from participating cooperatives were trained in video technology, storyboard development, and postproduction media as a strategy to improve community–networking opportunities and to stimulate awareness and education of inclusive and integrated recycling programs. Through a participatory action research initiative, four short documentaries were then co-produced between 2009 and 2011 and a collaborative research design was developed to use the videos as a communication tool for enhancing dialogue with policy makers in three municipalities. This article explores the methodological and theoretical contributions of using participatory video as a strategy for mobilizing community knowledge. This research demonstrates the use of participatory video as a creative avenue to capture and nurture valuable knowledge often on the periphery, which can have powerful impacts when brought into centre stage. It also reviews theories of Community-based Participatory Action Research and Knowledge Democracy as central to expanding processes for participatory development and citizenship. The results reveal enhanced mobilization of this community and document the strengthening of partnerships between recycling cooperatives and municipal governments in the metropolitan region of São Paulo.

This book offers a service science perspective on platform orchestration and on collaborative consumption, providing an overview of research topics related to service dominant logic in multi-sided markets. The chapters give an international and multi-disciplinary overview of the current topics of digital service platforms from many angles. This overview helps in filling the gap between service science and recent research of the platform economy and paves the way for future service platform research. Open standards and distributed databases such as blockchain configurations increase the connectivity of business ecosystems as devices and systems exchange data with each other instead of through intermediaries. This exchange opens up opportunities for new value constellations, makes services globally scalable, and connects local service systems as integrated systems of systems. The book brings together established academics from a number of disciplines. This collaboration makes it possible to provide novel constructs and empirical results that help the reader to understand how value is co-created and orchestrated in the era of digital service platforms. In addition to theory building, practical implications for wider managerial and policy use are highlighted. The topics in this book are related to service platform technologies; organizational capabilities; and strategies and management in the contexts of retail, healthcare, and the public sector. A wide selection of case studies is used to demonstrate the implications of platforms for different service and economic contexts. Combining both theory and practice, this book is highly recommended for readers interested in the service and marketing point of view on the platform economy and for practitioners strategizing for scalable service platforms. Chapters 4 and 10 are available open access under a Creative Commons Attribution 4.0 International License via link.springer.com.

Infrastructure projects lend themselves quite naturally to the domain of collaborative networks, because they are not feasible without the coordinated efforts of several independent and heterogeneous actors. This chapter analyzes the nature and role of multilateral collaboration in the early stages of local infrastructure projects. After having developed a conceptual model of collaborative approaches to early project stages, a survey was designed and targeted at experienced and informed managers of utilities that develop infrastructural facilities in Italy. The empirical analysis reveals that collaboration with local governments and other stakeholders is sought by managers mainly to acquire knowledge about project options and feasibility, and to improve public acceptance.

The underpinning logic of value co-creation in service logic is analysed. It is observed that some of the 10 foundational premises of the so-called service-dominant logic do not fully support an understanding of value creation and co-creation in a way that is meaningful for theoretical development and decision making in business and marketing practice. Without a thorough understanding of the interaction concept, the locus as well as nature and content of value co-creation cannot be identified. Value co-creation easily becomes a concept without substance. Based on the analysis in the present article, it is observed that the unique contribution of a service perspective on business (service logic) is not that customers always are co-creators of value, but rather that under certain circumstances the service provider gets opportunities to co-create value together with its customers. Finally, seven statements included in six of the foundational premises are reformulated accordingly.