Suchergebnisse

Survey of community between New York and Philadelphia finds three major types of communication behavior by respondents—saturation, selection and avoidance.

Patterns of exposure to Soviet media of communications were empirically determined and their relation to occupation, place of residence, age, sex, education and career aspiration explored. The data, obtained in 1950-51 from approximately 2,700 interviews with Soviet displaced persons, pertains to 1940. A modification of certain steps in latent structure analysis led to four empirical clusters of media in terms of the subpop's exposed to them: (1) Mass Official: newspapers and magazines, books, and Soviet radio; (2) Aesthetic Official: movies and theatre; (3) Personalized Official: lectures, agitation meetings, and other official sources; (4) Covert: discussion with friends, rumor and foreign radio. `Virtually without exception, the more highly educated, those of higher occupational status, and those who live in the city are more highly exposed to all media and to all types of media. Sex and age differences are, in general, surprisingly small.' Career aspiration and association with Party members were considered as a measure of involvement in the Soviet system, which was shown on this basis to be highly interrelated with exposure to communications media. A technical postscript by Rossi is appended. A. Simmel.

A study of 9 disciplines over a span of 3 yrs discovered that the COMM process does differ among disciplines. Diff's are reported between the physical & the soc sci's, in terms of 3 major COMM characteristics associated with information dissemination & assimilation: (a) lags in the information flow process, (b) org & effectiveness of informal networks, & (c) the transfer of information from the informal to the formal domain. AA.