CONSUMERISM: DIRECTIONS AND ISSUES: CONSUMERISM IN PERSPECTIVE
In: The public opinion quarterly: POQ, Band 35, Heft 3, S. 442-442
ISSN: 1537-5331
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In: The public opinion quarterly: POQ, Band 35, Heft 3, S. 442-442
ISSN: 1537-5331
In: Feminist review, Band 17, Heft 1, S. 82-82
ISSN: 1466-4380
In: Feminist review, Heft 17, S. 82
ISSN: 1466-4380
In: Foundation Dialogues, Foundation for Business Responsabilities, 3
In: The review of black political economy: analyzing policy prescriptions designed to reduce inequalities, Band 7, Heft 4, S. 383-403
ISSN: 1936-4814
In: International journal of physical distribution and logistics management, Band 7, Heft 1, S. 5-13
ISSN: 0020-7527
Consumerism today, like trades unionism some century ago, is a pre‐dominantly middle class concern. It provides an avenue for the articulate who are dis‐satisfied with the economic balance of power in our society and/or its emphasis on materialism, to walk along. That it should have become so is a matter for deep concern to marketing professionals since it was supposedly their philosophy and belief that they were in communion with customers and their role in a business was to ensure that it was meeting those customers needs and wants. We must surely share with Peter Drucker the judgement that "consumerism is the shame on the total marketing concept". That consumers should need to formalise their viewpoint by the development of such an institutional process as consumerism has become, is an indictment of what marketing claimed to be in the business.
In: Journalism quarterly: JQ ; devoted to research in journalism and mass communication, Band 56, Heft 2
ISSN: 0196-3031, 0022-5533
In: Annals of Public and Cooperative Economics, Band 53, Heft 3-4, S. 307-316
ISSN: 1467-8292
In: Annals of Public and Cooperative Economics, Band 53, Heft 3-4, S. 295-301
ISSN: 1467-8292
In: Forum for social economics, Band 7, Heft 3, S. 23-36
ISSN: 1874-6381
In: Public administration review: PAR, Band 31, Heft 5, S. 528
ISSN: 1540-6210
In: Annals of Public and Cooperative Economics, Band 53, Heft 3-4, S. 303-306
ISSN: 1467-8292
In: Policy studies journal: the journal of the Policy Studies Organization, Band 4, Heft 1, S. 31-35
ISSN: 1541-0072
In: Journalism quarterly, Band 56, Heft 2, S. 296-335