Direct sales and direct faith in Latin America
In: Contemporary anthropology of religion
Since 1990, direct sales have attracted over two million recruits in Mexico and are characterized by a belief in the power of positive thinking. Through an ethnographic portrait, Peter S. Cahn demonstrates that the quasi-religious commission of self-empowerment--more than any economic commission-- accounts for the explosive growth of commission-based sales in the developing world. This book offers an in-depth exploration of the intersection of the spiritual and the economic, to reveal the ways in which people of faith blur the line between sacred and secular.