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Influence the television enjoys over the political processes, creating a community opinion, should be interconnected with its distribution, attainability & communicational suggestion. Audiovisual media took back the intonations of spoken language to the mass communication. Radio created a new talk, the so-called stylistic dualism, when a huge audience is addressed in a personal & intimate way. Radio has created the new forms of dialogue, audience being affected to an anonymous voice, created new relationship between the politicians & the community. Regular appeals of politics leaders through the radio to the nation became a usual phenomenon of political life. Simplicity & honesty of speech became important components of a successful political communication. Television set forth the tune of intimacy, chamberness formulated by radio. The context of view, text & sound let transmit information through all channels of public communication. Anonymous radio voice became the face of a show, which performs a ritualistic teller's role in television. History of the television development can be divided into two phases -- paleo- & neo-television. Clear gradation of genres is characteristic to the first phases, performance is distinguished from documentary, television & audience are tied by vertical hierarchic connections. Fragmentarity, convergence of genres, vanishing barriers between documentary & performance are characteristic to the conception of neo-television. Interests of the audience are taken into account much more, political, civil & private spheres come closer. Representatives of each of them perform specific roles in television: politicians make decisions (engaged word), citizens force to make decisions (expert word), & the ordinary people observe (vox populi). The approach of political & civil sphere prove the growing role of "a man from the street," naivety & familiarity is demonstrated by politicians. Openness, unforced refusal of privacy, become an important part of political life. Deflection from classical debates (word direction) to talk shows (performance of conflict) & reality shows (performance of trueness) show the alternation of dialogue genres of television. Television creates a new democracy of performance, where facts are replaced by emotions, reflection -- by action, ideas -- by personalities. Television offers its own rules of democratic discourse, politicians & citizens are motivated to become participants of this communication performance. Adapted from the source document.