Suchergebnisse

Purpose: To develop a model for the formation of economic behavior of households in the conditions of a balance of income and expenses, which allows for a qualitative assessment of the impact of innovation activities of a household on sustainable development processes. Findings: The article develops the concept of sustainable development and, on the basis of a model built in the space of states, for the first time proposes a construct, which is called the "active economic dipole". With its help, it is analytically proved that the innovative activity of households has a positive effect on both their sustainable development and the sustainable development of the economic system as a whole. Practical Implications: The proposed approach can be used for a qualitative assessment of the effectiveness of the activities of economic entities in a balanced circulation of resources in the context of sustainable development. Originality / Value: The author's model for assessing the innovation activity of households is original. The model has no analogs in the scientific literature of the studied subject area. Research Limitations / Future Research: The study proposes a generalized model without a complete description of the dimensions of its components and the procedure for determining the input parameters. This description and its application define potential directions for further research. Paper Type: Theoretical.

The article is devoted to the analysis of the structure of the state economic policy of Ukraine implementation. The research uses a wide range of general and special legal methods and techniques of scientific research, in particular: analysis and synthesis, induction and deduction; comparative legal, structural-functional, formal-dogmatic methods. As a result of the study, the author substantiates the scientific position that determining the structure of economic policy of Ukraine and its elements, ensuring their coordinated interaction is a priority in the effective functioning of this area of public policy of Ukraine. Unfortunately, the current model of Ukraine's state economic policy in Ukraine is not able to ensure its effectiveness. As a model, it is proposed to take the one developed by German scientists, which provides for the consistent interaction of such elements of the structure of public policy as a strategy, a plan, the implementation of the plan and a report on the implementation of the plan. This model of implementation of economic policy of Ukraine should be the basis for public administration of the economy of Ukraine. Legal support of public administration by economic policy of Ukraine needs to be streamlined and strengthened. According to the author, this goal can be achieved through the adoption, first of all, of the National Strategy for Economic Development of Ukraine, which will become a strategic document. It should specify the purpose, goals, strategic objectives and principles of state economic policy of Ukraine. Based on it, plans for the implementation of this National Strategy should be developed as tactical documents. They should identify step-by-step measures to implement this strategy. Keywords: economy, state policy, administrative law, a structure, legislation.

The need for this study can be explained by the fact that the solution of the problems in the development of the system of management that have emerged under critical conditions of permanent political and economic instability, institutional uncertainty requires the development of the system of measures aimed at engaging driving forces of economic transformation. The basis for such social transformation is the implementation of social–economic transformations of efficient models of the ratio of economic interests and innovative modernization of economy as the basis for their achievements. The aim of the research is revealing the role of the innovative modernization of the economy in the formation and implementation of the national economic interests. The methods of scientific research are abstract–logical, statistical, induction and deduction. Based on the evaluation of activation of the driving forces of economic transformation, we defined the need for implementing in the transformation practice of the efficient models of formation of economic interests. The necessity was substantiated of the formation and development of the innovative modernization of the economy as a basis for achieving the level of competitiveness of the national economic system, adequate to the goals and needs of the transformational period under conditions of growing global competition. We proposed the ways of reconciling the economic interests of representatives of business structures with the national economic interests of Ukraine. The article reveals the role of the state in creating the institutional environment, the most efficient forms and methods of economic management of innovative modernization of the national economy were determined. We proposed the measures to consolidate the efforts of all the participants of the innovative modernization of the economy, which imply a synthesis of the provisions of the neoclassical and Keynesian doctrine with the activities of the state, adapted to modern realities of Ukraine, the mechanisms of self––regulation of the market. In subsequent research it is suggested to implement the development of the institutional environment of competing economic interests of economic entities, to motivate them to engage into activities in the field of new technologies.

Purpose: To determine the differences between the introduction of franchising model by tourist operators in the European and Ukrainian markets. Design/Method/Approach: Theoretical approach based on generalization, systematic and comparative analysis. Content analysis, statistical, graphical and tabular methods are applied. Findings: The business franchise models of the largest multidisciplinary mass tourism tourist operators in Ukraine are characterized. The general conditions for carrying out tourist activity on the principles of business franchising for travel agencies are determined. The differences between business franchising models in the European and Ukrainian markets have been found. The franchising is a mechanism of animation of business and cooperation of opportunities aimed at active promotion of the tourist product to the target market. Practical implications: The practical significance of the results of the study lies in their possible application by travel agencies in deciding whether to join the franchise network and tour operators in addressing the issues of diversification of projected business risks. Originality/Value: The novelty of the conducted research is to clarify the conditions for conducting tourism activities on the basis of franchising in the countries of Europe and Ukraine, highlighting the distinctive features of the European business franchising model, which are clearly defined vertically integrated management structure, strong national marketing management, corporate franchise management, the effective motivation of the franchisee. Research limitations/Future research: As a result of the economic crisis in the tourism business, a promising direction for further research on this issue is to find ways to stabilize the network business in tourism. It is of interest to change the financial status of travel agencies upon receipt or termination of franchisee status. Paper type - theoretical.

The article describes the features of the transition to an innovative model of economic growth. Articulated reasons leading to failure during the reengineering of business processes in modern organizations. The requirements for the reengineering team. Showing the approaches of one of the most important stages of reengineering - building a model organization «as it should be

An essential tool for improving efficiency of industrial production is the activation of innovation activities, which is based on the application of achievements in scientific and technical progress (STP) and contributes to both the economic development of enterprises and economic complex of the country as a whole. This is what predetermines the need for development of scientifically substantiated approaches to the management of innovative activity aimed at improving the efficiency of resource use and results of activity of industrial enterprises, as well as identifying the areas of its organization. An increase in efficiency of enterprise activity is related to its capacity to adapt to the peculiarities of modern competition and fast changing market environment, to respond in a timely manner to these changes, to define strategic directions of activity, such as the application of new technologies and creation of effective mechanisms for the implementation of innovations. The aim of present work is modeling the impact of technological innovations on the improvement of production efficiency by way of mathematical description of the patterns of interaction between innovation and production activities of industrial enterprise and determining quantitative effect from the implementation of new technologies on the decrease in production resource intensity and improvement in the operational results of the industrial sector of economy. We examined influence of technological innovations on the indicators of resource consumption in the production, based on economic-mathematical modeling of the interaction between production and innovation processes. Models for correlation dependence were devised of the resource-intensive production on the introduction of new technologies at an industrial enterprise in Dnipropetrovsk Oblast (Ukraine), using which we established and mathematically described a regularity of the impact of technological innovations on the magnitude of economic indicators of production activity at an industrial enterprise. Created economic-mathematical models allowed us to calculate a quantitative ratio of consumption-intensity of production and investments for progressive technological renewal of production, while the established interval limits – to predict possible changes in the indicators of production as a result of implementation of new technologies and to plan the results of enterprise activity depending on its investment and innovation activity. In the course of analysis, we calculated parameters that characterize quality of the developed models and indicate their adequacy and capability of application in practice. The scientific novelty of present research is in establishing and mathematical explanation of regularities of interaction between examined indicators of innovation and production activities by means of the developed economic-mathematical models, as well as in calculating quantitative effect of new technologies on the increase in performance efficiency of industrial enterprises. A practical value of the study is that mathematical formulas, developed by economic-mathematical modeling, allow us you to calculate the magnitude of indicators of resource intensity and production efficiency, which correspond to a certain volume of investments in new technologies. Created models of correlation dependence make it possible to determine the change in the magnitude of indicators of industrial activity as a result of effect from changes in the volume of investments in technological innovation and, consequently, to predict and plan results and the degree of increasing production efficiency based on available investment resources. Their quantitative ratio allows to assess qualitative and quantitative effect of the implemented new technologies for the improvement in industrial enterprise efficiency. A promising direction for further research is the creation of mechanism for managing investment-innovative activity and production efficiency based on technical and technological renewal of enterprises material–technical base.

The role of higher education institutions in the world is growing in ensuring socio-economic development that is the result of the transition to the paradigm of knowledge economy in the most developed countries. Started in 2014, the reform of higher education system in Ukraine must, among other things, include ensuring the implementation of national intellectual capital through technologies transfer. The relevance of the article is predetermined by the need for a comprehensive approach to the preparation of plans for reforms in the period of global competition for knowledge as the main resource for development. The purpose of writing the article is substantiation of the recommendations on the most urgent aspects of the development of technology transfer in Ukraine on the basis of generalization of foreign experience and the analysis of domestic realities. To achieve the objective we identified the following tasks: to generalize theoretical principles of TT; to identify the world leaders of the TT and their peculiarities; to explore the characteristics of the development of TT in developing countries; to study the current status of TT in Ukraine. The article substantiates that the establishment of the developed innovative economy in which the activity of the TT is an important factor, as a rule, takes a long time. Results of the study showed that the lack of efficient activity of TT is often due to the fact that this activity is viewed separately from the more complex issue of knowledge management in all forms, in particular as a mandatory stage of R & D. The lack of implementation of the competence–based model in domestic Universities, research centers, businesses and state and local governments leads to the fact that the activities of TT do not have any mentioning of entrepreneurial, marketing competences. Their lack, in turn, causes low efficiency of TT activities. In the developed countries, the growth of the commercial activity of the Universities and research centers came as a result of evolutionary demands of society regarding the efficiency of investments in science and education. In the developing countries, such as Ukraine, the desire of commercial aspect in the development of the commercial aspect of TT is considered in terms of the impossibility of providing sufficient and stable funding, lack of financial mechanisms of accumulation of the results of successful TT. Under such circumstances, the really concerned are exclusively the employees of Universities and research centers themselves, the interests of whom are detached from other stakeholders' intentions, the unity of whom is substantiated in the triple helix concept. The effectiveness of efforts with regard to TT is limited by the lack of opportunities of accumulation of financial results from the commercialization of OÌV in domestic Universities. Received financial results often are allocated on current activities because of insufficient, falling financing from traditional sources. The means of the state budget must remain the main traditional source, but in this case engaging other sources must be supported. The negative dynamics of spending state funds on research and educational activities is predetermined by various factors, among which is insufficient disclosure of the recipients from the state funds of the reports about the results and the analysis of the efficiency of their spending. Lack of publicity, lack of transparency may testify to the privatization of the results of the activities by individual subjects or to a significant corruption component in their activities. At the same time, lack of publicity can indicate a low level of public accountability of the results and inability to take responsibility for certain risks. The lack of information about created effects, including multiplying, from the implementation of OÌV and technologies provides prerequisites for the relative "victories" in the competition for budget funds in other areas. Introduction of the competence–based model, in particular entrepreneurial and marketing competencies, into the activities of TT of national institutions should improve their efficiency in the medium term to the level of the developed countries. Taking into account the obtained findings during the development of the reform of the system of education and science will increase their level of international competitiveness and the level of efficiency of investments in this field, which will have comprehensive positive impact on national prosperity. Scientific novelty of the work is proven by: substantiating of the implementation of long–term strategies to increase competitiveness of universities and research centers as key institutions in the generation and transfer of knowledge; detecting the insufficiency of entrepreneurial, marketing and other competences in the development policy of the University offices of technology transfer; substantiation of the necessity of implementation of societal requirements concerning accountability of universities and research centers for disclosure of the efficiency of spending tax payers' money and their contribution to socio-economic development of the regions and the country. There remains a wide range of issues, the study of which my reflected in further work. In particular, we believe relevant: 1) justification of a scorecard measuring all aspects of TT; 2) study of the formation of professional networks in the field of TT; 3) substantiation of the system of motivation and efficiency of cooperation of all involved players; 4) methodological work with the patent policies of the universities and their convergence with scientific and research institutions; 5) building a culture of public accountability of institutions of scientific and educational spheres as recipients of the taxpayers' funds.

Purpose: to formulate and justify the optimal system model for managing sustainable economic development of a hotel and restaurant business. Design/Method/Approach: A theoretical generalization, logical-critical and economic-mathematical analysis patterns of functioning of a business as an economic system, based on systemic, process and target methodological approaches. Findings: The regularities of the business operating as an economic system are investigated. The system, target and process approaches to managing a business entity by developing a methodology related to the target functions formation of the individual subsystems and processes that make up the business activity are studied to identify patterns of their interaction and achieve an integrated result with the greatest efficiency. A structural-logical model of the control system is formed under the influence of disturbing environmental factors based on the objective functions and established vectors of sustainable economic development of the hotel and restaurant business, taking into account monitoring of its performance. Practical implications: The research results allow formulating the target management system for the sustainable economic development of the hotel and restaurant businesses based on monitoring costs as elements of the resources consumed, and effectively get adapted to environmental changes through integration of engineering, technology, economics, planning and management methods. Originality/Value: There was proposed a method for the system formation for managing sustainable economic development of a hotel and restaurant business based on cost monitoring, which, unlike existing ones, based on a set of system, process and target approaches and enables by differentiation processes occurring within the business and establishing patterns of their functional links with indicators of resource costs, provide forecasting and planning of performance. Research limitations/Future research: These researches are the basis for the subsequent evaluation and prediction of the of the operation efficiency, optimize resource costs of production and commercial activities of business entities, to create a mechanism for sustainable development of businesses. Paper type: theoretical.

Purpose - to expand theoretical idea of model functioning concerning the integrative principles of marketing communication activity of the Ukrainian exhibition companies. Design/Method/Approach. This research used methods of comparison, systematization and generalization, the analysis of the peculiarity of exhibition services positioning, integrative methods in managing functions of the exhibition company, methods of digital marketing and web analytics in the context of an integrated understanding of conversion and modelling of marketing communications attributes. Findings. The AIDAOUC(s) model of considering and communication support for the integration of interest, attention, wishes and interaction of stakeholders in space of partner marketing of the exhibition companies as improved. Theoretical and practical implications. The theoretical aspects for positioning of exhibition services in the complex of integrative communication marketing are developed. Communication features which have exhibition services, and eight components of the integrated approach to their management on the basis of model 8Ps are reflected. The practical value is to define success rate for an exhibition action when implementing the AIDAOUC (s) models. Social implications. The social value of research consists in strengthening of tolerance at interaction with consumers and marketing value at communication influence on target audiences. It can be provided due to the development of national identity and semantic features of a trademark or brand. Originality/Value. The scientific novelty of research consists in taking into account the optimization of internal management influences updating capital assets the exhibition objects. There are changes in the distribution of funds in the budget in the complex of integrated marketing communications during the analysis of interests the wishes of the economic agents. Also the novelty consists in the communication support for promotion of services of the exhibition company for satisfaction of the target clients and stakeholders. Research limitations/Future research. Prospects for further research is deepening the evaluation of interaction and interrelation determinants of elements of marketing communications during the system integration in virtual information space. Paper type - theoretical.

The article analyzes corruption as an extra-legal phenomenon that destroys the morality and values of society, threatens democracy and human rights, deforms the functions of state power, discrediting it both within the country and in the international arena. It is noted that the formation of dysfunctions in the sphere of public administration is not the main socio-political danger of corruption.The threat of "corrosion" and gradual destruction of social ties in the system of state regulation, public control and the functioning of social institutions is creating. The sociological and legal interpretation of corruption made it possible to study it as a trigger that weakens statehood, to reveal the social mechanism of the influence of corruption ties on state institutions, to assess the political, economic, legal, socio-structural and psychological factors of its spread. The authors characterize foreign and domestic "models" of corruption and ways of counteracting it from the standpoint of the ontological approach; she also has identified social markers that reflect its specificity in Ukraine; a real assessment of the degree of effectiveness of anti-corruption actions in Ukraine are presented; the expediency of analyzing corruption in the international aspect, especially the mechanisms, forms and methods of Ukrainian corruption spreading in the world corruption services and the penetration of transnational corruption into the Ukrainian political and economic space; it is also revealed the effect of the social mechanism of corruption in the structure of the state, as a result of which the process of state regulation loses its morality and social value. It is shown that the stable, actively "mutating", adaptive to the majority of social changes, the nature of corruption in Ukraine does not only forms and reproduces the tolerant attitude of government and a significant part of the public, but it also actively inhibits democratic transformations and deforms the public consciousness of Ukrainians. It is emphasized that "salus populi" is the most pragmatic option among the systemic models of fighting corruption (totalitarian, authoritarian, liberal).

The problems and prospects of a new international order formation in terms of the transformation of the international system are viewed. It is proved that sustainable development of the contemporary international system depends on the consolidation of the international community and the constructive cooperation between the international relations participants. Thus it is necessary to begin the process of developing a new model of a world governing that would take into consideration the conditions of the global world of the XXI century. The necessity of comprehensive study of the components of the global crisis of world governance and search for mechanisms to overcome it by consolidating participants of the international system are proved. A complex crisis in various fields and at various levels, from local to global proves incapacity, due to lack of appropriate mechanisms, of the international community to overcome the global system crisis that includes world governing crisis. Thus, the current crisis on the global level always calls for search the means and factors that would provide stabilization of the social, economic and political relations, consolidation of social powers and all members of the international system. The current global system crisis is not accidental one and it is a natural phenomenon associated with long-term trends of world political and economic development. Thus the present global system crisis has its own peculiarities and distinctive features associated with the processes of globalization, regional political and economic integration, global migration and more. Crisis development was accelerated because of the collapse of the bipolar international system and intensification of globalization. Obviously, handling crisis development is possible to be achieved, provided the acquisition of the new international system a balance that would correspond properly to the character of global transformations. From this perspective, changes in social development have made the problem of international political consolidation a highly topical one as it is aimed at sustainable development of mankind.

Growing international competition on the world market increases relevance of the problem of development of high technological potential of the country. The most dynamic sector of the world economy is knowledge–intensive services that belong to the most science–intensive and technology–intensive sector of the world economy. The purpose of writing this article is to systemize scientific and practical bases of research into the area of knowledge–intensive services in the context of global economic integration. General scientific and special research methods were applied: the method of historical analysis, method of abstract–logical analysis, theoretical generalization, systematic approach. The paper defines knowledge–intensive services as the main factor in the rapid development of the national economy. Their connection to the increasing importance of knowledge and to their converting into a separate factor of production was substantiated, which directly affects the formation of the national competitiveness of the economies of countries and increase in their productivity. A historical review was performed and it was discovered that the model of innovative development of national economy transformed into the concept of the "knowledge economy", because scientific and technological innovation is just the final result of a wide range of socio–economic factors, many of which form and operate outside the productions facilities, where innovations are directly implemented. It is shown that innovations form the basis of the development of the global economy: companies perceive them as an efficient means of increasing profits and entering new market segments, while the governments – as a means of accelerating economic growth through competitiveness in global markets. It is stressed that the knowledge–intensive services are an integral part of the economy. They are based on knowledge and are an important driver in the development of the world economy under conditions of global economic integration. The main factors were investigated that influence the pricing of knowledge–intensive services. The factors of the formation of the market for knowledge–intensive services were substantiated. The scientific novelty of the research lies in the systematization of scientific and practical bases of the development of knowledge–intensive services in the context of global economic integration. The practical significance of obtained results is the application of materials of this article by domestic scientists to analyze the pricing and competitiveness of knowledge–intensive services of Ukraine in the world market. Analysis of the drivers of creation of the export potential of the knowledge–intensive services of national economies of leading countries is a relevant scientific task for further studies.