Suchergebnisse

In the study the author first makes clear the notion of nutrimarketing, and its place in modern marketing. He states that there are several factors that are responsible for the spread of the civilization diseases; one of the most important ones is the quality of nutrition. The health state of the Hungarian population is among the worst ones in the world, and it is well reflected in the unfavourable life expectancy at birth and the death rate. It is also proved that the mortality indexes are a lot more unfavourable than they would be justified by the food consumption, but in spite of this the quality of our nutrition is still far behind the optimal. He also reports that the nutrition of the Hungarian population is unfavourably formed by the consumers' misbelieves, as well as the distrust towards different foods. The strategic foods of the future – from among them the author analyses the market situation of and the opportunities of functional, organic and regional foods – can have a key role in putting an end to the health and nutrition anomalies. He states that the examined food-groups have distinctive and well-communicatable product properties and nutrition advantages, and their improvement potential is far behind that of the traditional products. The so-called nutrimarketing activity has a key role in the market positioning of the outlined foodcategories, that is why the most important fields of the nutrimarketing strategy will be defined as well. The author hopes that the results of the research will help the nutrition of the Hungarian population reach the optimal level. ; A tanulmányban a szerző elsőként tisztázza a táplálkozásmarketing fogalmát, illetve helyét a modern marketingben. Megállapítja, hogy a civilizációs betegségek terjedéséért számos tényező felelős, köztük az egyik legfontosabb a táplálkozás milyensége. A magyar lakosság egészségi állapota világviszonylatban a legrosszabbak közé tartozik, amelyet, jól tükröz a születéskor várható élettartam és a halálozási ráta kedvezőtlen alakulása. Bizonyítást nyert az is, hogy a halandósági mutatók sokkal kedvezőtlenebbek, mint azt az élelmiszerfogyasztás szerkezete indokolná, ennek ellenére táplálkozásunk minősége még messze elmarad az optimálistól. Megállapítja azt is, hogy a magyar lakosság élelmiszerfogyasztásának alakulását kedvezőtlenül befolyásolják a fogyasztói tévhitek, valamint az élelmiszerekkel kapcsolatos bizalmatlanság. A vázolt egészségügyi és táplálkozási anomáliák felszámolásában kulcsszerepet tölthetnek be a jövő stratégiai élelmiszerei, amelyek közül a szerző a funkcionális, az organikus és a regionális élelmiszerek piaci helyzetét és lehetőségeit elemzi. Megállapítja, hogy vizsgált élelmiszercsoportok megkülönböztető és jól kommunikálható termékjellemzőkkel, táplálkozási előnyökkel rendelkeznek, éves növekedési potenciáljuk pedig messze meghaladja a hagyományos termékekét. A vázolt élelmiszerkategóriák piaci pozícionálásában kulcsszerepe van az ún. táplálkozásmarketing-tevékenységnek, ezért meghatározásra kerülnek a táplálkozásmarketing stratégia fontosabb területei. A szerző bízik abban, hogy a kutatás eredményei elősegítik a magyar lakosság táplálkozásának közelítését az optimális értékekhez.

Before 1990, the reform-opposition criticizes the government that they want to stimulate the capital inflow instead of real reforms. The author in her earlier work published in January 1990 underlined, that there is no royal way which is without suffering. To control the inequilibrium in the economy one has to introduce real reforms of ownership, in public financ to create a more balanced budget and liberalize the role of prices. After the political changes one political wing urged the quick privatisation saying that the state is no good owner. Because there was no financing capacity at the housholds, saving was very limited, the quick privatisation led to a high foreign ownership int he enterprise sector. The country- as other Central European Countries (CEC-s) relied havily on foreign capital both FDI and lending. It was partly necessary, partly dangerous. Technical modernisation was important but the foreign – owned firms often repatriate their profit. Hungarian GDP difers from GNI strongly, compared to OECD countries. The over-reliance on foreign capital coases problems for both economy and society.

The concept of territorial cohesion can not be reduced to regional disparities that are based on analyzes on the level of economic relations and of various infrastructures. Interpretation of cohesion between parts and units of European society, rethinking one of the challenges of the future. Increas-ing the value of social cohesion and European responses to demand arising from globalization and geopolitical challenges. The European Union is facing a series of decisions both trans-Atlantic co-operation initiatives and the East, Eurasia challenges with respect. The study presents a novel interpretation of the traditional and the cohesion of the European Union and anticipates resistance to external influences is important to increase, and the importance of new quality requirements. The continuing global economic crisis, international migration and global changes in energy prices are raise awareness of the sensitivity of European Union's economy and society.

During the Hungarian EU Presidency the Western Balkan has been a priority in the forefont of the Hungarian and European foreign policy. Nowadays we should notice that their is a new, developing subsystem in the Balkan area, where Hungary will be play an important role. Our relationship with the region is identified by the past connections, with other ethnic groups situations (especially on the Serbian-Hungarian relations) and the fact that Hungary could become a facilitator Euro-Atlantic integration, which seems to be the only solution for the region. The task of politics is to create the opportunities in the area of permanent and effective presence, and ensuring the institutions and provide the experience of integration by experts. In the present study, we undertake an analysis of cooperation in different scenes, with particular attention to the economy, which are related to the Western Balkans, such as Serbia, Croatia, Montenegro, Macedonia.