Suchergebnisse

With more than 811 million mobile subscribers as of March 2011 (Sohoni 2011), India not only ranks as the second largest mobile phone customer base in the world after China with 900 million mobile phone subscribers ( China Has Over 900 Mobile Users…, 2011) but is believed to have one of the highest penetration of cell phones since they are expected to reach more than 97 per cent of the country's population of 1.26 billion by 2014 ( India's Cellphone Users… 2011). Moreover, the Indian mobile entertainment industry itself is witnessing a tremendous growth according to the industry specialists who have predicted that the market will reach up to $4.9 billion by 2015 (Srikaparchi 2011). This is a substantial increase from $1.2 billion in 2009, which puts it at the compounded annual growth rate (CAGR) of 26 per cent in the period 2009–2015. This significant growth of the mobile entertainment industry can be attributed to a number of factors, including the booming economy as a result of the rising middle class, growth of the mobile handset market, localization of entertainment content, rise in the number of service providers and gaming companies as well as foreign collaborations. The rising middle class is one of the determining factors in the growth of the mobile gaming industry. According to a report of the National Council for Applied Economic Research's (NCAER) Center for Macro Consumer Research, there will be 267 million middle class people in India by 2015–16, thus providing a great market opportunity for the mobile entertainment industry (Press Trust of India 2011). Moreover, having more than half the population below the age group of 25 is another reason why the gaming industry will flourish in the future as it is the younger generation who is technically savvy and more likely than adults to use mobiles for information and entertainment. With the booming economy, availability of low-priced devices and better network coverage, rural people are also in the market for using cellphones for edutainment purposes.

Geschichtenerzählen ist eine der ältesten Künste in der Geschichte. In dieser Hinsicht ist es der vereinende Part aller Kulturen. Das Erzählen einer Geschichte innerhalb eines multimedialen Kontextes - also Text, Grafik, Audio, Video und Animation benutzend - kann ein sehr effizienter Weg sein, um Wissen zu vermitteln. Das Ziel des Buches ist eine differenzierte Beschreibung von Grundlagen, wie und warum Geschichtenerzählen funktioniert und wie es in digitaler Hinsicht angewandt werden kann. Dafür werden die Grundlagen der Narration und der Dramaturgie dargestellt. Weil insbesondere Interaktivität Digital Storytelling von anderen Erzählarten unterscheidet, fließt auch dieser Themenbereich mit ein.Eingegangen wird ebenfalls auf den Themenbereich Didaktik. Diesbezüglich stellt sich die Frage, ob oder welche didaktischen Besonderheiten es beim Digital Storytelling zu beachten gibt, z.B. wie die Lernmotivation beim Benutzer gesteigert werden kann.Der theoretische Teil mündet in einem praktischen Beispiel aus dem Bereich Edutainment. Dazu wird ein Konzept zur Mitarbeiterschulung entwickelt und dargestellt.

Blogs have become everyday acquaintances in digital life. Although personal, political, and fashion blogs may be the best known, academics also engage in blogging about research. With fast-expanding digital publishing of all kinds, we may have to rethink the status of blogging in relation to our on-going research. This article discusses the perception of science blogs, and their status as a genre. It explores some blog threads talking about research blogging: are blogs a great way to improve outreach, or just dumbing down? Should we use blogs for publishing serious findings, or brush them aside as edutainment – preferably done by somebody else? Research blogs are explored in the context of science communication and research writing traditions, and their old and new features discussed.

We measure the impact of an edutainment television programme specifically designed to promote entrepreneurship among young adult viewers in Egypt. We implemented a randomized controlled trial following a non‐symmetric encouragement design and using cheap scalable incentives to measure the impact of the intervention. While the impact of the show appears otherwise more limited, we find that the good performance of female contestants improved viewers'—in particular, men's—general perceptions of female entrepreneurs. However, despite the apparent difficulties faced by women in setting up a business, the show also led viewers to think that discrimination against women was not as important as they had previously believed, highlighting the possible distorting effect of media content.

Celem artykułu jest prezentacja znaczenia pojęcia edutainment w kontekście działalności instytucji kultury w Polsce. Przeprowadzona została analiza sposobów realizacji edukacyjnej roli pięciu placówek: Centrum Nauki Kopernik w Warszawie, Muzeum Historii Żydów Polskich Polin w Warszawie, Muzeum Sztuki w Łodzi, Muzeum Fabryki w Łodzi oraz Centrum Nauki i Techniki EC1 w Łodzi. Poddano analizie strony internetowe, oferty placówek oraz ich działalność w social mediach. W pracy ukazany został również wpływ pandemii COVID-19 na działania edukacyjne wskazanych instytucji kultury, który widoczny jest w digitalizacji zasobów placówek i upublicznieniu ich w sieci. Interaktywne i innowacyjne działania edutainment nie są jeszcze powszechnie znane, ale stają się coraz bardziej popularne, co pokazane zostało w toku analizy.

This article discusses one particular aspect of the cosmopolitanization of childhood by analyzing children's 'eco-edutainment' books, giving advice on how to save the world from environmental catastrophe. Its purpose is to analyze how such books articulate and spread 'eco-knowledge', encouraging children to become environmentally aware world citizens. The analysis shows that these books urge children and pre-teens not only to become self-disciplined and caring, ethical 'ecological selves', but also to partake in producing local eco-knowledge and monitoring eco-discipline in their families, schools and local communities. The interconnection of problems, blame, possibilities, responsibilities, commitment and tactics and techniques made in these books articulates a persuasive and potentially mobilizing discourse. By simultaneously empowering the children, stimulating their cosmopolitical commitment and suggesting certain techniques and tactics for improving their families' and schools' environmental performances, these books encourage children to identify with a duty of becoming cosmopolitical problem solvers.

Abstract
By combining traditional practices and the codes of TikTok, news media on TikTok provide journalistic news targeting in particular the so-called "Generation Z." Short and often playful videos represent a new journalistic discourse that links journalistic information to TikTok culture. With the emergence of journalism on TikTok, news media have to negotiate and justify their authority on this digital social network and have to explain how journalism works. Journalists on TikTok are thus also providing media education, by showing manifestations of journalism or by justifying that the newspapers deserve to be TikTok-certified. Media adapt the content and the nature of their videos to TikTok, for example, by participating in viral trends, by publishing videos that affect the lives of young Internet users, or by telling information with a humorous angle. Through the different ways of interacting, media manage to include Internet users in the news production and to show the media community.

Entertainment education has proved its mettle in making health communication effective. The craft of designing informative but non-pedantic messages lies in packaging them in an entertaining manner. This article presents the aspects of positive deviant practices solicited through a research in identifying unique behaviours related to some very personal and familial issues like early pregnancy and adoption of contraception and family planning, safe motherhood and countering the preference for a male child. The identified positive deviant behaviours formed the crux of the substance of the script of an edutainment tele-drama series Main Kuch Bhi Kar Sakti Hoon.