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Social science methods such as surveys, observations and content analyses are used in market research, studies of contemporary history, urban planning and communication research. They are all the more needed by sociologists and empirically working political scientists. Whether in the context of evaluating a prevention programme or for surveying health behaviour or for a study on social mobility, the confident handling of the social science instruments is always a prerequisite for obtaining reliable results. This book provides important information for users and developers of these instruments. It deals with the theoretical foundations of the methods, the steps in the conception and implementation of a project, the many variants of data collection, the methods to be used in the selection of study units, as well as the principles to be observed in the evaluation and documentation of the findings. With the help of numerous examples, a particularly clear presentation is achieved. In the fourth, updated edition, river sampling has now been included in the selection process, digital methods are increasingly presented and, against the background of the new data protection regulation, research ethics and data protection are also updated. The content The importance of methodological knowledge in understanding empirical data; philosophy of science; research and inquiry design. Selection procedure; Survey methods; Complex designs; Pretests; Preparation and analysis of data; Documentation of empirical projects The target groups Students and teachers of social science courses of study The author Prof. em. Dr. Michael Häder was head of the Department of Methods of Empirical Social Research at the Institute of Sociology at the TU Dresden until 2018. This book is a translation of an original German edition. The translation was done with the help of artificial intelligence (machine translation by the service DeepL.com). A subsequent human revision was done primarily in terms of content, so that the book will read stylistically differently from a conventional translation.

Intro -- Social Indicators Research: Societal Monitoring and Social Reporting -- 1 The Origin of a Movement and its Objectives -- 2 Principles and Approaches -- 3 Social Reporting: Achievements and Results -- 4 Evaluating the Effort: A View from the Nineties -- 5 Looking Ahead -- Nationwide General Social Surveys -- 1 Overview -- 2 Origins of NGSS -- 3 Conclusion: Trends and Perspectives -- Measurement in Multi-National Surveys -- 1 Introduction -- 2 Comparative Research in the Social Sciences -- 3 Problems of Functional Equivalence of Measurements -- 4 Conclusions - The Future -- Cognitive and Communicative Aspects of Survey Measurement -- 1 Introduction -- 2 Respondents' Tasks -- 3 Question Comprehension -- 4 Attitude Measurement and the Emergence of Context Effects -- 5 Concluding Remarks -- Secondary Analysis of Official Microdata -- 1 Introduction -- 2 Illustrations from the United States -- 3 Empirical Social Research and Official Data in Germany -- 4 Strengths and Weaknesses of Secondary Analysis of Official Microdata -- 5 Analytic Potential of Major Bodies of Official Microdata -- 6 Research Potential and Prospects -- Computer-Assisted Interviewing in Social and Market Research -- 1 History -- 2 Definitions and Descriptions -- 3 Classification and Function of Computer Technology for Social and Market Research -- 4 Features and Capabilities of Computer-Assisted Data Collection Systems -- 5 Implications and Methodological Aspects of the Use of Computers -- 6 New Data Collection Techniques -- 7 The Future of Computer-Assisted Data Collection -- The Study of Work Values: A Call for a More Balanced Perspective -- 1 Introduction -- 2 A Brief History of Work Values and their Study -- 3 Support for the External View -- 4 Other Evidence for the Functionality of Economic Work Outcomes -- 5 Implications for Management Practice.

(Originally published in the International Social Science Journal, 1964, 16, 4.) A review of the techniques of empirical social research is called for, especially as there are wide national variations in the degree of their acceptance. The importance of collaborative trends between disciplines, methodological controversies, differences between generations of scientists, & scientific organization is underlined. The kind of empirical social research so prevalent in the US is addressed, leading into other social sciences. General aspects of the projected inquiry are discussed. Adapted from the source document.

Provides a review of the techniques of empirical social research. Underlines the importance of collaborative trends between disciplines, of methodological controversies, of differences between generations of scientists and of scientific organization. (Original abstract - amended)

A review of the techniques of empirical social research is called for, especially as there are wide national variations in the degree of their acceptance. The importance of collaborative trends between disciplines, of methodological controversies, of differences between generations of scientists and of scientific organization is underlined. As my starting point I will take up the kind of empirical social research which is so prevalent in the United States; from there I shall branch out to other social sciences; and finally I shall discuss some general aspects of the projected inquiry.

Taking a broad sweep of the history of empirical social research and its use by the state, Steve Fuller argues that as data analysis moves increasingly to commercial non-state actors, researchers and civil servants might learn from and harness the empiricist style of 'data surfacing' deployed by data analytics companies. Civil servants were the original … Continued