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"This book explores the concept of the celebrity as a human fashion brand, and the effectiveness of the celebrity in promoting fashions and shaping the identity and decisions of fashion consumers. Beginning with an overview of the background and context of the fashion celebrity, the authors consider celebrity fashion classifications, fashion influencers, explore existing theory, models and tools, and the role of technology, and explain how celebrity-endorsed products impact on fashion consumers and trends. The book defines and develops a 'Human Fashion Brand Model', which describes the relationship between the fashion celebrity, fashion celebrity marketers and fashion consumer behaviour choices in celebrity fashion emulation. Coupled with reflective questions to aid learning, every chapter is illustrated by case studies of celebrities as fashion brands, as well as their impact on fashion, including Kylie Jenner and Kim Kardashian West, Beyoncé and Madonna. Providing a holistic understanding of the celebrity as a human fashion brand and celebrity-inspired fashion consumption, Celebrity Fashion Marketing should be recommended reading for advanced undergraduate and postgraduate students studying Celebrity Fashion and Influencer Marketing, Fashion Marketing, Fashion Brand Management and Consumer Behaviour"--

Naked Fashion invites you to join the movement of consumers, entrepreneurs, and creative professionals who are using their purchasing power, talents, and experience to make fashion more sustainable. Anyone with an active interest in fashion and where our clothes come from or looking for a career in fashion and the media will find inspiration and advice on how to make a difference. Designers and creatives from all over the world-including photographers, models, illustrators, actors, and journalists-talk about what they are doing differently to make fashion more sustainable: -Emma Watson explains why fair trade fashion is so important to her.-Summer Rayne Oakes describes how she took on the model agencies.-Vivienne Westwood talks high-fashion without the high stakes for the planet. Inside you will find fair trade and environment, styling and modeling, up-cycling and "slow" fashion, how we can change the high street, an ethical brand directory, and stunning visuals throughout. Safia Minney is founder and CEO of fair trade and sustainable fashion label People Tree. She has turned a lifelong interest in environment, trade, and social justice issues into an award-winning social business. Minney is widely regarded as a leader in the fair trade movement and has been awarded Outstanding Social Entrepreneur by the World Economic Forum and an MBE for her work in fair trade and the fashion industry

This article proposes a reciprocal relationship between Jean Rhys's interwar fiction and the mass media that popularised her work in the 1960s and 1970s. Surveying the signs that Rhys and her writing had become fashionable – for example, press reviews and profiles, including in colour supplements and fashion magazines (even her own shoot), along with television adaptations of the work she wrote or set in the 1930s – the piece discusses how her postwar 'readers' interpreted this literature of an earlier period in a way that made sense of their own era. It argues that this use of the past to understand the contemporary moment follows the logic of fashion's cyclical temporality, and that it was prefigured in the fashion-conscious, modernist short stories of Rhys's first publication, The Left Bank (1927). The article ultimately suggests that Rhys's work was subject to fashion, an eventuality that it had always envisaged.

"Fashion Journalism is an introduction to how fashion journalism operates and how to report on fashion. It encompasses skills for print and online media, and includes both written and visual reports (video, photography). Taking a strong real world approach, this textbook includes many case studies and interviews with fashion journalists working for newspapers, magazines, broadcast and websites, and with stylists, PR executives, photographers and bloggers. Their explanations of their roles and their practical tips and advice will be accompanied by analysis of examples of their work. The business of fashion and fashion PR will be explained for the trainee journalist, with the focus of the book being on offering practical guidance on how to report effectively on fashion - from sources and research to writing and layout. Each chapter will include suggested exercises and further reading. Covering every aspect from the law and ethics to using social media, from fashion theory to reporting the catwalk, this text offers everything a student or trainee needs to know to excel in fashion journalism"--

Given the increasing interest in ethical brands, the paper identifies and analyses the key issues within the fashion industry regarding ethics in modern society and economy. What exactly makes researches state that fashion is deadly, unsustainable and unethical? The article considers the issues on the basis of the human and animal rights, environmental impacts, governments' lack of regulation, fashion industry and its supply chain characteristics, and consumers' behavior. Globalization, outsourcing, geographically longer and extended supply chains and the lack of visibility and control, are some of the premises identified in causing ethical issues in fashion industry. Finally, it concludes with what are the features of ethical fashion in general. It uses secondary sources obtained mainly through the media and the literature to review the current debates within the industry.

This dissertation concerns the changing role of fashion in the context of modern cities. In approaching this process, the research investigates the media discourse based on representations of fashion by cities and of cities by fashion. Moreover, this research focuses on fashion understood as a multidimensional phenomenon that aims to provide an explanation of urban spaces through fashion terms, actions, and garments. Additionally, cities are considered from the cultural geography approach that highlights the cultural component of urban spaces expressed in social and cultural practices in physical reality. Following this idea, it is suggested here that fashion today not only participates in the urban life as its significant component but also creates city images and representations of urban lifestyle through the fashion paradigm. In other words, fashion redefines urban spaces; at the same time, urban spaces are interpreted as a stage for fashion processes. By integrating in social research the fields of urban studies and fashion studies, this dissertation offers the discussion considering the fashion phenomenon not only as an urban phenomenon of modern reality. On the one hand, such discussion concerns the re-conceptualization of urban phenomena by the fashion influence; on the other hand, it relates the re-contextualization of fashion in a city. The empirical focus is based on the media context of fashion magazines in which variety of possibilities to represent fashion and cities lead to promising interpretations and analysis. The idea of representation specifies the ways of constructing the notion of urban space as fashionable space and the notion of fashion as placed in the urban context.