Suchergebnisse

The book analyzes international communication in all its aspects, emphasizing the need to address the process of communication from a global, comprehensive perspective. This global perspective allows understanding of all elements that make up and determines the dynamics of communication in the globalized world. Concepts such as internal communication, external communication, brand communication, image communication, verbal and non-verbal communication are essential in analyzing and interpreting the phenomenon of global communication, representing indispensable tools for companies and people who develop, work and act in multicultural contexts.

The paper presents the theories of 195 great specialists in the field of organizations, the selection being made according to several criteria: originality of ideas and style, academic recognition and applicability. They are sociologists, psychologists, economists, management experts, engineers, philosophers, political scientists, historians, journalists, lawyers, but all have enjoyed a professional fame that has crossed the borders of their country. Their multiple specializations have enriched the field of organizations, and the dynamic, high, engaging style has made them enter global university circuits. Managers understood thanks to them that for the development of their institutions they have to work closely with specialists to increase their visibility, to impose a good strategy and for the well-being of themselves, employees and society.