The purpose of the article is to outline the current problems in modern museum studies regarding the negative impact on the public perception of museum activities of the manipulation of the term 'museum' in the names of consumer infrastructure and periodicals. Research methodology. General scientific research methods were used, in particular historical, method of analysis, typological, method of analogies, method of generalization. Scientific novelty. The state and degree of speculation research with the term 'museum' in the names of elements of consumer infrastructure are determined. It is revealed that such a phenomenon did not originate in the 21st century but has existed since pre-Soviet times. It is determined why the speculation process with the term 'museum' is so popular in Ukraine and abroad. Conclusions. The article reflects the position of the authors on the use of the term 'museum' in the names of consumer infrastructure institutions – cafes, restaurants; usually carried out in order to use the authority of museums to attract new customers and consumers. Today it is popular to decorate catering establishments and cafes using antiques without investing in a special concept or design. A proposal was made to amend the legislation on the names of legal entities. ; Цель статьи – определить существующие в современном музееведении актуальные проблемы негативного влияния на общественное представление о музейной деятельности манипуляции термином «музей» в названиях субъектов потребительской инфраструктуры и на страницах периодической прессы. Методология исследования. Использованы общенаучные методы исследования, в частности исторический, метод анализа, типологический, метод аналогий, метод обобщения. Научная новизна. Определены состояние и степень исследования спекуляции термином «музей» в названиях элементов потребительской инфраструктуры. Выявлено, что подобное явление не зародилось в XXI веке, а имеется еще с досоветских времен. Определено, почему процесс спекуляции термином «музей» так популярен в Украине и за рубежом. Выводы. В статье отражена позиция авторов по использованию термина «музей» в названиях учреждений потребительской инфраструктуры – кафе, ресторанов; обычно осуществляется с целью применения авторитета музеев для привлечения новых клиентов и потребителей. Сегодня популярно украшать заведения общественного питания и кафе, используя предметы старины и не вкладывая в это специальную концепцию или замысел. Высказано предложение внести изменения в законодательство о наименованиях юридических лиц. ; Мета статті – окреслити наявні в сучасному музеєзнавстві актуальні проблеми щодо негативного впливу на суспільне уявлення про музейну діяльність маніпуляції терміном «музей» у назвах суб'єктів споживчої інфраструктури та на сторінках періодичної преси. Методологія дослідження. Використано загальнонаукові методи дослідження, зокрема історичний, метод аналізу, типологічний, метод аналогій, метод узагальнення. Наукова новизна. Визначено стан і ступінь дослідження спекуляції терміном «музей» у назвах елементів споживчої інфраструктури. Виявлено, що подібне явище не зародилося у ХХІ ст., а наявне ще з дорадянських часів. Визначено, чому процес спекуляції терміном «музей» такий популярний в Україні та за кордоном. Висновки. У статті висвітлено позицію авторів щодо використання терміна «музей» у назвах установ споживчої інфраструктури – кафе, ресторанів, що зазвичай здійснюється з метою застосування авторитету музеїв для приваблення нових клієнтів і споживачів. На сьогодні популярно декорувати заклади громадського харчування та кафе, використовуючи предмети старовини та не вкладаючи в це спеціальну концепцію чи задум. Висловлено пропозицію внести зміни до законодавства про назви юридичних осіб.
Cтаття присвячена вивченню ролі ціннісно-смислових комплексів у процесі геостратегічних взаємодій культурно-цивілізаційних світів. Проаналізовано формування та дію ціннісно-смислових комплексів, характерних для людини і культурно-цивілізаційного світу. Ціннісно-смислові комплекси розглядаються в контексті соціокультурного розвитку суспільства. Для цього вони вивчаються як важливий фактор інтерпретації дійсності людиною, спонукання людини до дії, формування суспільного середовища в конкретному культурно-цивілізаційному світі, конкуренції та діалогу між різними культурно-цивілізаційними світами. Особливу увагу приділено шляхам ефективного застосування ціннісно-смислових комплексів у створенні і реалізації стратегії розвитку ; Статья посвящена изучению роли ценностно-смысловых комплексов в процессе геостратегических взаимодействий культурно-цивилизационных миров. Проанализированы формирования и действие ценностно-смысловых комплексов, характерных для человека и культурно-цивилизационного мира. Ценностно-смысловые комплексы рассматриваются в контексте социокультурного развития общества. Для этого они изучаются как важный фактор интерпретации действительности человеком, побуждения человека к действию, формирования общественной среды в конкретном культурно-цивилизационном мире, конкуренции и диалога между различными культурно-цивилизационными мирами. Особое внимание уделено путям эффективного применения ценностно-смысловых комплексов в создании и реализации стратегии развития ; Until now, the geopolitical analysis was primarily an instrument of justifiation geopolitical objectives related to ensuring the hegemony: the struggle for the preservation of domination or claim to this status. However, it has always been, and in conditions of postmodernity growing trend of overcoming approach inherent to «zero-sum game.» Increase in the quality and quantity of arms, proportionality outcome of human intervention results of natural elements required to achieve the goals of preserving life and culture, as well as the development of mankind to change the ideology of desire to dominate the philosophy and mechanisms of compromise and consensus. Attempts to forcibly impose their aspirations not only degrade their subjects, but also cause a variety of counter (including, for example, is a global phenomenon of terrorism).The subject of research is especially the formation geopolitics pressure conditions and trends of modernity. Now the whole philosophy of social responsibility social behavior and decisions based on the position need careful consideration of the interests of all stakeholders and co-evolution strategy – the model of social partnership game with a non-zero result where everyone wins and increases the total social capital of society (win-win strategy, green-green strategy). This should be the foundation of both internal and external socio-cultural political engagement (partnership and competition) cultural and civilizational worlds.The article is devoted to learning of the role of value-semantic complexes in the process of geo-strategic interactions of cultural and civilization worlds. The formation and operation of the value-semantic complexes characteristic of human culture and civilization of the world are analysed. The value-semantic complexes are discussed in the context of socio-cultural development of society. To do this, they are studied as an important factor an interpretation of reality by man, encouraging people to action, the formation of the social environment in a particular cultural and civilization world, competition and dialogue between different cultural and civilization worlds.Special attention is given to ways of effective application of value and meaning systems in the creation and implementation of the strategy of development.Analysis of publications. The exercise geostrategic analysis, forecasting and transformations affecting 1) the development of professionals in the development of conceptual and categorical apparatus strategies, tactics and operatics (operational art); 2) analysts transformation processes globally historic dimensions; 3) interaction of individual researchers civilizations. Also, because postmodernity helps in the development of methodology, forms and methods of inter – transition to the level of interest, meanings and values constitute the basis of the study and the authors of content detection and comparison of values and hierarchies, and regulatory factors motivating their use in society and consideration of the scope of social integration, as well as to study the role of the ideal in public life, the importance of cultural representations and their interresonance speaker.The purpose of the article – the author's position statement on the analysis of the nature and direction of the leading social and political transformations, as well as the necessary changes in the implementation of adequate political thinking and strategic management.Social relations, Sociality - that is directly focused on playing the human person in the unity of the three principles: biological (individual), socioeconomic (actual person), spiritual and psychological (personality). Their use is often based on intuitive understanding and game (his and / or alien game) interactions. Meanwhile, different from each other socialites are integrated cultural and civilizational worlds. Their fates are often determined by the power of the original pulse, geopolitical circumstances and elite quality management. This strong sociocultural reasons of providing conservation and development in one country and the world at large cultural differences and norms recognized fair in the circumstances, that is based on the value and meaning of its complex cultural and civilizational world. A collapse of personality and individuality to the level of the individual, social dominance over biological - this is the degradation of man and ethnicity. In social terms generation - a unit change traditions. That is, if people talk differently about different - it means that generational change has occurred.From this point of view the value of communication for strategic competition cultural and civilizational worlds is considered. The level of Social psychological support of information impact is characterized. The dependence between the stability of the social order and the results of interregional competition on the quality of polylogue inside and outside the state, the ability to convey their beliefs, values make attractive and desirable to investigate the opinion is elaborated. In providing innovative strategic management it is allocated place of value and meaning complexes.Conclusions. Identifying patterns of strategic management level, the ratio of universal, general and individual can successfully use a variety of processes modernity, enhance the effect of the advantages and localize the effect of negative factors and distribution of problem areas. The broadest term open transit areas with signifiant potential for socio-cultural and multi-level diffusion contacts – but failed social and political control can turn them into areas of vulnerability.And especially important for very diverse, flxible and changing conditions of modernity is the problem of perception and interpretation of action / inaction another. Invocation in creating compositions typical of modernity management methodologies and resource bases aggressively requires emphasis in strategic interaction level between cultural and civilizational worlds of their basic values and semantic systems. Thus, the development polystructure and networking organizations cannot rely on long term performance only brutal force both the macro and micro levels.However, the art geo-strategy can not only be productive model of reality and provide quality future diagnostics but also optimize decision in circumstances where the general prescriptions are ineffective: spirituality (with components of morality, freedom, spirit, etc.) and the standard reverse flw of the events, and helps make changes to the transformation process (when the appearance of historical analogies and very small correction at the bifurcation point cause dramatic differences in the fiish).Strategic planning in this sector include: reconciling the interests of different units structure, the input of which reflct different points of view; inventory of resources (existing and potential), constraints and factors; identify short-term and long-term goals, which is responsible and provide motivation. Accordingly, the circuit design social strategy includes: 1) a vision mission, setting strategic goals; 2) provide strategic analysis of detection parameters of the environment (primarily – opportunities and threats) and internal resources (consideration of competitive advantages and conditions of use); 3) providing strategic choice (based on review of strategic alternatives, evaluation of possible strategies, creating optimal strategy); 4) implementation strategy (in the ratio budgets and plans), 5) monitoring, assessment, monitoring and correction.Increasing further work in this direction, in our view, can involve the use of tools for analysis, forecasting and implementation of social and political projects geostrategic level, and the application for this purpose nomenclature and terminology traditions simulation of social processes
