Suchergebnisse

AbstractThis is a case study comparing outcomes for a probability‐based representative sample versus a non‐probability convenience sample for the valuation of beach condition information among Gulf of Mexico residents. We test the efficacy of several techniques used to adjust for hypothetical bias and sample weighting to reduce hypothetical willingness to pay (WTP). Weighting makes the WTP between the two samples similar, but model equivalence with respect to the significance of explanatory variables is rejected. The results support the use of certainty follow‐ups, which consistently reduced WTP, regardless of the sampling approach or weighting.

Abstract
A choice experiment eliciting environmental values with both real and hypothetical trade-offs is set up in order to test for hypothetical bias. A larger hypothetical bias was found in a between-subject than in a within-subject design, using otherwise identical scenarios, which can explain previous diverging results in the literature. We argue that people strive for consistency between their attitudes and behaviors, leading them to act in ways that correspond with their prior hypothetical statements. People hence seem to prefer to do what they say they would do, although this may not always reflect their true preferences regarding the good being valued.