Suchergebnisse

Female Instagram influencers presumably manipulate their online presentations to conform to the "superwoman ideal" (i.e., the idea that women have to excel in multiple roles). Knowledge of how they build such presentations is important to understand how young women's perception of the superwoman ideal might be affected by social media. As such, the current content analytical study (N = 1,200 posts, 60 influencers) examined how female health and beauty influencers present themselves in accordance with the superwoman ideal and whether such presentations vary by culture (i.e., the US, Belgium, and China). Inductive framing analysis revealed that they highlight their excellence in six roles, which focus on appearance, relationships, activities, achievements, wisdom, and expertise. Additional multilevel analyses suggested that besides beauty, it is most important to be perceived as an exciting and experienced individual. These roles are generalizable across cultures, implying that the superwoman ideal is presented identically worldwide.

"It seems crazy, but you really can make hundreds of thousands of dollars just by posting pictures online. "Social media influencer" is a real job for many people-and even their pets! This on-trend title is filled with relatable examples similar to the posts young readers may see in feeds every day. Better yet, this book is a sneaky way to teach critical thinking skills, like how to spot an advertisement and why it matters if your favorite Instagrammer was paid to review a product. Even reluctant readers will be hooked by this fun and educational look behind the scenes!"--

The effects of inflation on the economic life of the citizenry of a country and the theoretical causes have led to numerous researches in the area. Annual inflation rates in Ghana since 1990 show a fluctuating trend depicting how unsuccessful various governments and policy-makers have battled with changes in the general price level. The theoretical and empirical literature on inflation seem to suggest that the causes of inflation are multifaceted, and time specific, as well as dependent on the level of development of a country. This paper attempts to explore some of major triggers of inflation Ghana for decision-making and implementation as well as adding to existing researches in the area. It uses multiple linear regression analysis based on structural equation modelling through path analysis. It concludes that interest rate, proxied by Treasury bill rates, is the only major variable that has a positive and significant effect on inflation in Ghana with regard to the time period studied. Factors such as GDP growth, market capitalisation, gross fixed investment, and foreign direct investments proved insignificant in influencing inflation in Ghana. This study lends support to the fact that inflation reacts positively to changes in interest rates, therefore, governments and policy-makers must consider it critical when pursuing propoor growth policies.