Suchergebnisse

Peculiarities of informational and psychological influence on social consciousness as a destructive tool in the conditions of conducting the information-psychological war are considered in the article. The danger of informational and psychological influence on the citizens' consciousness is that such influence changes the normal behavior of people, their reactions to the surrounding world. It makes the person's psyche vulnerable and encourages the individual to destructive actions against society. This is a danger not only for the psychological state of an individual member of society, but also for the whole country. The purpose of the study is to reveal the peculiarities of informational and psychological influence on social consciousness in the conditions of the information-psychological war. The research was conducted using the following methods: methods of mathematical statistics, experiment, prosopographical method. It was proved that the verification of information received from the media is not verifiable by representatives of student youth on the basis of the survey. Informational and psychological influence is an important tool for conducting the information-psychological wars and operations. It is seriously detrimental to social consciousness. Young people need special protection because the future of the country depends on them. It is noted that there is a need to develop mechanisms for protecting young people from negative informational and psychological influence. The media must submit proven information in a dosed form using a simple vocabulary. Government agencies should develop rules of work in the Internet space of the state, which will help to protect society as a whole, and student youth in particular, from the negative informational and psychological influence.

Introduction. With the establishment of the information society and the global information space, the rapid development of social communications, information - computer and telecommunication technologies, the problem of aggression is becoming burning again. In this context, of extremely importance is the need for researching the nature of information aggression and violence that tends to spread in the contemporary world. The geopolitical situation of Ukraine, the prospect of staying in the next decade in the field of attention of ruling elites around the world – all this requires that the national information space should be able to produce its own senses that are pragmatically reasonable to the national community. To ensure the stability, integrity and self-sufficiency of the information system needs rethinking informational role of Ukraine in the world, as well as forming an integral information system of its own sovereignty. It is necessary to establish an effective system of maintaining information security as a tool to counter external information influence and promoted foreign and domestic policy of Ukraine. Purpose is to determine the place and role of information aggression as an important component of informational war, make classification of assets and facilities and identification of weaknesses and find effective ways to counter existing threats to information security of Ukraine. Methods. The methodological basis of the thesis became a general scientific and special methods of studying the essence of effective information conflict. The study is based on the principle of systematic approach, according to which information aggression is seen as an integral part of the political process. Results. In the context of the problem of informational war informational aggression of Russia towards Ukraine is discussed. The definition of informational aggression is given, its aims are enumerated. Originality. This issue is of particular relevance in terms of rapid development of modern information technologies that allow to use media and computer networks as one of the main elements of the «hybrid war» for the implementation of targeting enemy army and people, our own society and the global community. Conclusion. In modern conditions the efforts of political parties, public authorities, uniformed defense and security sector and civil society should lead to consolidation and mobilization of all resources of the country to overcome internal and external threats informational sovereignty and territorial integrity of Ukraine.

postgraduate student, Department of Information, Library and Archival Affairs, Kharkiv State Academy of Culture, Kharkiv, Ukraine
INFORMATIONAL INFLUENCE: CONCEPT AND EVOLUTION IN MODERN SCIENTIFIC IDEA
The purpose of this paper is to provide an analysis of the concept of "informational impact", its evolution in scientific idea, as well as methodological aspects of the development of information technology in the context of their connection with the phenomenon of the information impact.
The methodology. The work studies this issue by examining the basic methods and principles of information studies.
The results. The concept of "informational influence" can be represented as a form of influencing the consciousness of the individual, carried out using the media resource in order to change the formed assessments, opinions, beliefs, values ​​for further transformation of its behavioral response to events. Not enough attention is paid to the informational influence as a phenomenon in the works of the scientists, because it is considered as an integral part of other definitions, and not as a separate phenomenon. It is important to note that the concept of "informational impact" as a phenomenon is almost not considered in scientific works. Most often, informational influence was an integral part of other definitions, rather than a separate process. Thus, this problem has not been considered comprehensively, and it needs additional attention of the scientific community.
Informational influence, as well as the use of media resources in modern conditions are becoming an integral part of socio-political conflicts. The media and the phenomenon of informational influence itself is a tool for both the emergence and resolution of conflict situations. The conclusion about global informatization and formation of high-tech information infrastructure, and also about importance of consideration of information influence as one of tools of manipulative technologies is made.
The scientific novelty. The author's definition of the concept of "informational influence" is formulated, as well as its place as a tool of manipulative possibilities are analyzed, and also the questions of manipulative possibilities of mass media and communication are considered.
The practical significance lies in the analysis of scientific and theoretical views of this matter. The phenomenon of informational influence in the context of information warfare and manipulations is considered.

The aim of the article is to investigate the range of technologies used by the Russian Federation against Ukraine and to find out which of them are particularly effective and destructive as for today. The following methods were used for this study: structurally-functional, empirical and comparative. This made it possible to find out the peculiarities of propaganda influences on Ukrainian citizens and the essence of information technologies used by the RF in recent years. It is concluded that the problem of the information-manipulative technologies use by the Russian Federation in the process of the Crimean peninsula annexation, "playing the master" in Donbas, and claims to the Azov Sea are currently extremely relevant from the perspective of the negative effects and their destructive influences on the consciousness of citizens in Ukraine and the world. Moreover, significant attention should be pointed on this topic in the context of the hybrid wars expansion. In the process of the Crimea annexation, Russia actively used a powerful arsenal of manipulative information technologies and often achieved its results, namely: destabilizing Ukrainian society, preventing the development of our state through democratic modernization and conducting effective economic and social reforms. It is concluded that today, at the time of an active development of the information society, information and communication impacts become an important tool that can be used both for the development of the state and the nation and for the manipulation and destabilization of the enemy. For Ukraine, it is important to develop further information technologies, national strategy, and IT sphere. In addition, it is crucial to restrict all Russian propaganda media and concentrate on its own national interests. The best defence against Russian manipulations should be the ability to think critically and filter information that comes from any other sources.

Purpose
Social media, especially social media-based influencer marketing, has become an important factor in consumer decision-making. Studies have recently begun investigating how influencers affect consumer behaviour. Despite the increasing interest, the purpose of this study is to examine influencers' evaluation impact on consumer behaviour are scarce.


Design/methodology/approach
An online study undertook research to gain further understanding. Specifically, the study examines the following: firstly, the impact of consumers' perceived influencer credibility (IC), using the source credibility model in respect of purchase intention, attitude towards advertising and product; secondly, the impact of the organizational behaviour concept psychological ownership (PO) on consumer behaviour by showing that the concept has significant positive effects on attitude towards the product and purchase intention like in prior research; thirdly, the perceived connection and relationship between the influencer and consumer to understand the relations.


Findings
The results show that perceived IC serves as a significant criterion, determining purchase intention, attitude towards advertising and product, while contributing an instrument for transferring convincing messages, which increase the perceived connection to the influencer and the PO feeling for a product and, thus, influence consumer behaviour positively.


Originality/value
Theories on source credibility and a connection to the PO concept allowed to develop a framework to assess the importance of IC and its influence on consumers' perception of the products that influencers advertise to better understand the interactions in the influencer marketing context.

This study investigates the informational influence of Thai political social network sites on civic behavioral intention. The dual routes of informational influence – content quality and source credibility – represent two independent variables. Perceived ease of use (PEOU) and perceived usefulness (PU) of social network sites are two mediators between the independent variables and civic engagement intention. The target population was Thai Facebook users who own a smart phone, tablet, or personal computer, were engaged in Thailand's mass political event in 2013, and have discussed political viewpoints or issues on their Facebook timelines, friends' spaces, or groups since then. Structural Equation Modeling (SEM) was employed as the statistical analysis tool for 402 respondents. The results of Confirmatory Factor Analysis (CFA) show that all the measurement indicators have both convergent validity and discriminant validity. The results reveal that both content quality and source credibility influence users' engagement intention. Nevertheless, PEOU and PU mediate the relationships between independent and dependent variables. While content quality is significantly related to PEOU, source credibility has a strong impact on PU.