Suchergebnisse

Il tema della tesi è la gestione e valorizzazione dei boschi in alcune valli delle Alpi orientali nel corso dell'Ottocento. In particolare, la ricerca approfondisce gli effetti a livello locale di alcune trasformazioni giuridico-amministrative relative all'utilizzo delle risorse ambientali introdotte nel periodo napoleonico e poi portate avanti durante la Restaurazione. L'analisi è stata condotta su un'area circoscritta – la zona del Cadore, corrispondente alla parte settentrionale dell'attuale provincia di Belluno – per un periodo di tempo relativamente limitato – i 60 anni che intercorrono tra l'introduzione del modello amministrativo francese a inizio Ottocento e l'annessione di questi territori al Regno d'Italia (1866). Ho scelto un approccio di ricerca che coniugasse le consolidate acquisizioni della storia politico-amministrativa con le recenti proposte della storia ambientale, e l'ambito individuato è quello della valorizzazione delle risorse forestali. Il motivo di questa scelta è semplice: in quest'area di montagna, il bosco e i diversi utilizzi che se ne facevano erano la risorsa principale e assumevano un'importanza vitale per la popolazione. Allo stesso tempo, il controllo sulle risorse forestali, sia per garantire i flussi di legname verso le aree urbane sia per limitare il dissesto idrogeologico, era considerato tema strategico in ambito governativo, e la sua rilevanza crebbe durante il processo di centralizzazione del potere statale nel corso dell'Ottocento. Ho adottato una scala d'analisi locale e microanalitica che si discosta dall'approccio solitamente utilizzato nello studio di questi temi, tendente a favorire ricerche su ambiti territorialmente più vasti, nazionali o regionali. Questa scelta consente di concentrare l'analisi non solo sulle politiche forestali adottate a livello governativo, quanto sulla loro concreta ricezione, contrattazione e applicazione a livello locale. Infine, l'approccio microanalitico mi ha permesso di mettere in relazione questi aspetti con altri fattori, di natura istituzionale ed economico-sociale, che influirono in egual misura sulla gestione delle risorse boschive. ; The subject of this research is the use and the management of forest in few valleys of Eastern Alps during the nineteenth century. In particular, the research examines the effects at the local level of some judicial transformations concerning the use of natural resources introduced during the Napoleonic period and carried out after the Restoration. Geographically, this investigation is concentrated on the area of Cadore, the northern part of Belluno Province. Chronologically, it focuses on the period between the Napoleonic administration of this territory, at the beginning of nineteenth century, and its annexation to the Kingdom of Italy (1866). The research approach combines the consolidated acquisitions of institutional history with the recent proposals of environmental history. The preferred field of analysis is the management of common woodlands. The reason for this choice is simple: in this mountainous area, the attitude adopted to forest resources was crucial to sustaining local population. At the same time, during the nineteenth century State centralization process, forest control was becoming a strategic issue for the governmental authorities, intent on guaranteeing the long-term supplies of timber necessary for urban areas, and limiting down stream hydro-geological flood risk. Rather than the macro-analytic regional or national territorial scale on which studies of similar phenomena are often conducted, I have selected a local and micro-analytical approach. This choice allowed me to focus not only on the forest policies introduced by the government; it also facilitated analysis of these administrative transformations in respect of their reception, application, and mediation at the local level. Finally, the micro-analytical approach allows correlating these aspects with other factors that equally influenced forest resources management, both institutional and socio-economical.

From 1830 to 1914 a cultural revolution passed through France. Understanding these contradictions means understanding the political and institutional choices that after Sedan's defeat create a different way of conceiving the Republic and the construction of a general theory of law and state whose essential elements still resist today in the doctrine of public law. The intuition of Duguit and his school reacts positively to the solicitations of external events and is accustomed by the method to consider the effects of social phenomena on the legal system. This popular sentiment based on facts underlying civil society is reflected in the rationalization of the public service idea. This idea cannot be separated from a collaboration between the expression of the sovereigns of peoples who, through social solidarity, come to create a right as a set of rules for the solution of conflicts and with the aim of founding a community dedicated to research of the good of society.

Abstract: From 1830 to 1914 a cultural revolution passed through France. Understanding these contradictions means understanding the political and institutional choices that after Sedan's defeat create a different way of conceiving the Republic and the construction of a general theory of law and state whose essential elements still resist today in the doctrine of public law. The intuition of Duguit and his school reacts positively to the solicitations of external events and is accustomed by the method to consider the effects of social phenomena on the legal system. This popular sentiment based on facts underlying civil society is reflected in the rationalization of the public service idea. This idea cannot be separated from a collaboration between the expression of the sovereigns of peoples who, through social solidarity, come to create a right as a set of rules for the solution of conflicts and with the aim of founding a community dedicated to research of the good of society.

La tesi si propone di trattare aspetti di natura gestionale ricorrendo alla teoria neo-istituzionale e neoclassica, mediante misure di valutazioni economiche adottate dalla Economia delle Risorse e dell'Ambiente. Il lavoro concerne l'applicazione di un modello di scelta di aiuto alla gestione di una piccola porzione della fascia costiera del Comune di Tarquinia interessata dalla presenza di un area protetta: la Salina di Tarquinia. Finalità di tale tesi è studiare come differenti stakeholder istituzionali rispondono alla proposta di nuovi obiettivi di gestione e pianificazione delle coste e delle aree protette, utilizzando la tecnica delle preferenze dichiarate (choice modelling). L'analisi di tale lavoro non si focalizza sul modo di risolvere o analizzare potenziali esternalità derivanti da conflitti istituzionali o di mercato, ma su come costruire un core di certezze, attraverso tecniche partecipative, che possa essere di aiuto allo programmazione dell'area. Successivamente l'analisi del benessere, per un'ipotetica apertura della Riserva a pagamento, è stata realizzata valutando le preferenze di un pubblico vasto. I risultati ottenuti fanno emergere interessanti considerazioni sulla possibilità di adeguare il framework gestionale e promuovere nuove forme di governance capaci di ridurre gli attuali contrasti nella gestione e di tenere in considerazione anche delle preferenze del pubblico. ; This thesis regards management strategies for protected areas by adopting the neo-institutional and neo-classical economic approach. The latter is invoked by setting up a resource economic valuation generally addressed by Environmental Economics. This contribution concerns more specifically the application of an econometric model (conditional logit model) to give a support in managing a small coastal area located in the borough of Tarquinia: The Tarquinia Saltwork (Salina di Tarquinia). Aim of this thesis is to study how different institutional stakeholders react to the proposal of new planning and management objectives of this coastal protected area, by using the choice modelling approach. This research is not focused mainly on resolving or analysing market and institutional externalities, but especially in building up a core of certainties which may be helpful to derive new future decisions about the management of the area. Moreover the welfare analysis, throughout the study of the consumer surplus, has been implemented by valuing the preference of people and their willingness to pay to access the protected area. Results support the idea of amending the actual legislative and management framework, and promoting a new governance aimed at removing disputes and taking into account the preferences of a vast number of people (relevant stakeholders and potential users of the area).

European Union institutions have made EU legislative texts accessible to the lay public by popularising them in a variety of multimedia products which are available on the EU website. Effective communication with the citizens is key not only to facilitate their understanding of their legal rights, but also for the EU institutions to gain credibility and build trust. The present paper investigates how EU laws concerning consumer rights are made accessible to non-specialists through brochures and web pages available on the official website, and videos on the institutional YouTube channel. The study was carried out with a Corpus-Assisted Discourse Analysis approach and compared the corpus of popularised laws with a corpus of original EU legislation from the same area of law. The research aims, firstly, to establish which elements distinguish the popularised texts from the original laws at a lexical and morphosyntactic level and, secondly, to determine what effects the linguistic choices have on the meaning that is being communicated. Findings reveal that the communication in the popularised texts tends to be interactional and direct. It also relies heavily on storytelling as a way of informing citizens of their rights by providing concrete examples they can easily relate to. The analysis has shown how there is an emphasis, on the one hand, on the risks that consumers face and, on the other, on the help and protection that EU institutions offer through the legislation they have adopted. Thus, while informing the citizens of their rights, the various linguistic choices characterising the popularised texts give prominence to the value of the initiatives undertaken by the EU with the overall effect of promoting the image of the EU institutions.

In the last decades a growing awareness emerged of the relevance of corruption as an hidden factor which may negatively affect political and economic decision-making processes. In spite of a lively scientific debate there is no general consensus on a commonly accepted definition of what corruption is. The A. distinguishes three main paradigms, focusing on different (though not irreconcilable) variables. The first is the economic paradigm, which usually takes the principal-agent model of corruption as its founding pillar. In this paradigm corruption is considered the outcome of rational individual choices, and its spread within a certain organization is influenced by the factors defining the structure of expected costs and rewards. A second approach – the cultural paradigm – looks at the differences in cultural traditions, social norms and interiorized values which shape individuals' moral preferences and consideration of his social and institutional role. These are a leading forces that can push a corrupt public or private agent (not) to violate legal norms. A third neo-institutional approach considers also mechanisms which allow the internal regulation of social interactions within corrupt networks, and their effects on individuals' beliefs and preferences. Though the corrupt agreements cannot be enforced with legal sanctions, several informal, non-written rules, contractual provisos and conventions may regulate the corrupt exchange between agent and corruptor. The A. underlines that corruption is the outcome of a multitude of individual and collective choices which change public opinion towards corruption and its diffusion throughout the state, markets and civil society. There is no univocal recipe to deal with anti-bribery measures, since corruption is a complex and multifaceted phenomenon. Reforms aimed at dismantling systemic corruption have to be finely tuned against its hidden governance structures, i.e. its internal regulation of exchanges and relationships. Otherwise, a vicious circle may emerge: the more an anti-corruption policy is needed, because corruption is systemic and enforced by effective third-parties, the less probable its formulation and implementation. Only when official rules are complemented by coherent informal institutions, bottom-up initiatives, they tend to produce the expected outcomes and make anticorruption regulation more effective.

Despite many reforms, evidences from the past decade prove the Italian fiscal policy still being «irresponsible», and its decision-making allowing for political opportunism. The article understands the problem from a public choice perspective: opportunism is a natural result of unconstrained «raw politics» that appropriate institutional designs can control. It then presents qualitative data showing that current Italian irresponsibility follows inappropriate constraints, and reasons that the recent European provisions can support a more fruitful institutional change.

The paper examines the interrelation between justice, economics and law and tends to highlight, in particular, how the economic and financial crisis influenced the choices of representative institutions to the point of sacrificing social rights on the altar of the economy. The prevalence of the economy in political choices determined a rift with the people who addressed its demands to the jurisdiction that ended up being charged, in some cases, even with functions not related to its institutional role. ; Il lavoro esamina le interrelazioni esistenti tra giustizia, economia e diritto e tende ad evidenziare, in particolare, come la crisi economica e finanziaria abbia condizionato le scelte delle istituzioni rappresentative fino al punto di sacrificare i diritti sociali sull'altare dell'economia. La prevalenza di quest'ultima nelle scelte politiche ha determinato infatti una frattura con il corpo sociale, il quale ha indirizzato le proprie istanze al potere giurisdizionale che ha finito col farsi carico, in taluni casi, anche di funzioni estranee al proprio ruolo istituzionale.

Nella seconda metà del secolo XIII la cultura politica dei governi popolari si esprime in modo articolato e consapevole attraverso molteplici scelte: l'istituzione di organismi collegiali ristretti, la valorizzazione delle forme associative di quartiere o di rione, la "domanda" rivolta al ceto notarile di elaborare forme documentarie adeguate a un assetto istituzionale complesso qual era quello del comune duecentesco. ; In the second half of the 13th century the political culture of popular governments expressed themselves in a complex and aware way, by making manifold choices: the foundation of limited collegial groups, the valorisation of different partnerships of districts, the 'request' made to notaries to produce documentary models fit to the complex institutional framework, as that of the 12th-century township.

La tesi sostiene che, mentre molte teorie di pianificazione si sono concentrate sulle differenze, il multiculturalismo e risoluzione dei conflitti sociali, non c'è ancora sufficiente approfondimento su come queste differenze possano restare profondamente irrisolte e come questa debolezza possa essere fortemente legata a razionalità contrastanti e a una sorta di "slittamento dei livelli di senso" o "equivoci" cognitivi tra i soggetti coinvolti (Bourdieu e Wacquant, 1992). Soprattutto in termini di conflitti urbani espliciti, generati non da opposti interessi economici o differenti volontà politiche, ma semplicemente da differenti background culturali e comportamentali, il livello cognitivo di com-prensione tra le persone coinvolte ha un ruolo fondamentale in termini di consapevolezza e di effi-cacia delle scelte. Dunque il legame tra pianificazione, governance, contesti istituzionali e partecipazione delle comu-nità è, prima di tutto, una questione di reciproca, profonda e vera comprensione, piuttosto che la continua ricerca di nuovi strumenti e politiche. Partendo dalla convinzione che i conflitti siano una fonte incredibile di soluzioni creative e inaspet-tate all'interno dei contesti urbani, dei sistemi di pianificazione e di condivisione di valori, questo lavoro si propone di sondare come la Mobilitazione Cognitiva (Dalton, 1984), per la cura e la prote-zione di un bene comune, può essere in grado di guidare una comunità nella lotta per i propri diritti, permettendo l'acquisizione di conoscenze politiche e abilità specifiche per il raggiungimento di decisioni condivise collettivamente, la costruzione di nuove forme di azione politica dal basso, nuove processi di educazione (Dolci, 1974) e ampliamento culturale contro il prevaricare di Egemonie politiche e sociali (Gramsci, 2007). Utilizzando metodi quantitativi e qualitativi, l'autore presenta due esperienze di pratiche insorgenti provenienti dall' Europa meridionale: (1) un tradizionale Caso-Studio nell' area marina protetta dell' Arrábida, in Portogallo, per illustrare come la mobilitazione cognitiva, volta alla genuina e profonda comprensione delle istanze portate avanti dalla collettività, può realizzare forme di partecipazione che, guardando ai problemi in termini di risorse, permettono alla comunità di collaborare democra-ticamente cercando soluzioni nuove e condivise in grado di modificare profondamente un piano isti-tuzionale il quale, a causa di una profonda contrapposizione tra poteri gioco e valori espressi, ha ge-nerato forme di conflitto dichiarato, ma anche latente; (2) un caso di Participatory Action Research nella valle del fiume Simeto, in Italia, dove le comunità locali, attraverso una forte mobilitazione collettiva, sono state in grado di difendere e curare il fiume Simeto, il più grande in termini di bacino idrogeologico in un territorio caratterizzato da scarsità idrica come la Sicilia, minacciato dalla scelta istituzionale di collocare un inceneritore proprio in un area fortemente incentrata sull'agricoltura, per il suo sostentamento economico, e profondamente legata al paesaggio circostante, in termini di riconoscimento e senso di appartenenza. Questo lavoro può avere importanti implicazioni sia per la teoria, che per la pratica di pianificazione. La scelta di un approccio multi-disciplinare, inoltre, aiuta nella comprensione di come sia possibile trasformare l'antagonismo in spirito competitivo tra soggetti, diversi per natura e per cultura, concentrandosi principalmente sul rispetto e l'apprendimento reciproco, sulla costruzione di processi veramente inclusivi e sulla scelta di soluzioni davvero condivise. ; The thesis argues that while many planning theories have focused the sight on the social differences, multiculturalism and conflicts resolution, there is not yet sufficient acknowledgement on how these differences can be deeply unsolved and how this weakness could be strongly linked with conflicting rationalities and with a 'cognitive slipping' planes of meaning (Bourdieu & Wacquant, 1992). Especially in terms of inexplicit urban conflicts, generated by not opposite economic interests or political will, but by simply and natural differences of the cultural and behavioral baggage, the cognitive level of understanding between people involved plays a fundamental role in terms of awareness and choices efficacy. So this works wants underlines that the link between planning, governance, institutional adjustments and community engagement is, first of all, a matter of mutual deep and real understanding, rather than new form of tools and policies. Starting from the persuasion that conflicts are an incredible source of unexpected creative solution for urban contexts, planning systems and sharing values, this paper aims to probe how a 'cognitive mobilization' (Dalton, 1984) of a community, for the care and the protection of a common good, can be able to "fight for a right" in terms of acquiring political resource and skills to reach own decisions, and constructing new form of genuine power through education (Dolci, 1974) and culture against a 'dominant discourse' (Gramsci, 2007). Using quantitative and qualitative methods, the author presents two field experiences of insurgent practices in the southern Europe: (1) a traditional Case-Study of a Marine Protected Area in Arrábida, Portugal, to illustrate how a community mobilization, that aims to understand really every form of instance and claim, can realize forms of participation that, first of all, sight problems in term of resources, and then allowed people to work democratically together building new and shared solutions able to modify deeply an institutional plan that, due to a displacement between powers and values, generated forms of conflicts between stakeholders, especially in terms of economic and decision making point of view; (2) a case of Participatory Action Research in the Simeto river valley, Italy, where local communities through a strong mobilization were able to defend and took care the river, the biggest in terms of basin in a scarcity water territory, threatened by the institutional choice to collocated an incinerator in a valley strongly based on agriculture, for its economic sustenance, and deeply linked with the landscape, for its recognition and sense of belonging to . This understanding, it is suggested, has important implications for both planning theory and practice. Choosing a multi-disciplinary approach, this work attempts to explore if and how it is possible to transform the antagonism between enemies in competitive spirit among subjects, different for nature and culture, focusing on respect and mutual learning and on the building up of processes really inclusive and choices really shared

The 60th anniversary of 1960, the ≪year of Africa≫, which embraces events spanning the five-year period from 1957-1962, has received only superficial attention in the media and in the academic world. This neglect applies above all, but is certainly not limited, to Italy, and is surprising for a number of reasons. That pivotal moment has become more and more significant within the context of contemporary phenomena and processes - namely decolonization and globalization - as well as the emergence of new political and institutional priorities. To these we need to add the impact of the events on the pre-1968 generations. In this light we have asked four Italian academics, with different age and research profiles, to reflect on how those events influenced their life and work choices, as well as what responses they elicit today.

Con l'espressione "corporate governance" si può intendere, molto genericamente, tutto ciò che attiene ai rapporti tra i principali attori coinvolti nella direzione delle società di capitali, spaziando dalle considerazioni relative ai soggetti che dovrebbero assumere le decisioni più importanti fino ad arrivare all'individuazione di coloro nel cui interesse dovrebbe essere diretta l'attività di impresa. La riflessione su queste tematiche si impone all'attenzione degli studiosi di vari ambiti, perché i problemi che esse comportano hanno trovato, e continuano a trovare differenti risposte a seconda del contesto istituzionale ed economico di riferimento. Una domanda sorge perciò spontanea: è possibile rinvenire un modello di corporate governance applicabile a contesti profondamente differenti tra loro sotto il profilo giuridico, storico ed economico, ottenendo risultati sempre "migliori", in termini di efficienza economica, rispetto a quelli derivanti dall'applicazione dei modelli di governo di impresa nazionali? Lo scopo che si prefigge questo lavoro è cercare di fornire una risposta, analizzando con gli strumenti dell'analisi economica del diritto le soluzioni giuridiche fornite a questioni generali e specifiche del governo di impresa. Per sviscerare la tematica si impone innanzitutto la necessità di fornire una panoramica dei modelli nazionali di governo societario e, per tale motivo, si procederà a tracciare l'origine storica delle scelte istituzionali di tre diverse realtà, due delle quali, la Germania e il Giappone, sono idealmente collocabili all'estremo opposto, rispetto al cosiddetto modello anglosassone, di una scala rappresentante il grado di coinvolgimento di soggetti non propriamente interni alla società (definiti nella letteratura scientifica come stakeholder, portatori di interessi, a differenza degli shareholder, cioè i titolari delle azioni) nel governo di impresa. Successivamente si procederà alla descrizione dei problemi di agenzia rinvenibili nel rapporto tra i principali azionisti e i manager. Si proseguirà poi con l'analisi delle legislazioni in materia di operazioni con parti correlate, per valutare l'efficienza delle discipline nazionali in relazione a quelle di altre realtà, saggiando così anche l'applicabilità di soluzioni importate da contesti differenti. Tenendo in considerazione quanto emergerà nel corso del lavoro, si trarranno le conclusioni con specifico riferimento al procedimento di convergenza legislativa, alla luce della teoria della path dependence. The words "corporate governance" refer, loosely speaking, to whatever regards the relationship between the main actors involved in the direction of corporations, spanning from the identification of the agents who are supposed to assume the most important business decisions to the selection of those in whose interest a company should be governed. The scientific discourse about those themes is carried on by scholars from different fields, because the problems they entail have found, and keep on finding, different answers depending on the institutional and economic background. A question thus arises spontaneously: is it possible to single out a corporate governance model applicable to profoundly different contexts under the legal, economic and historic point of view, aiming at better results in terms of economic efficiency than those stemming from the specific national corporate governance models? This work aims at finding an answer, employing the tools of law and economics to the analysis of the solutions to general and specific corporate governance issues. To delve into the issue of this thesis, it is first of all necessary to provide the reader with an overview of national corporate governance models. To this purpose, the historical origins of the institutional choices on corporate governance of three states will be traced back. Two of these, Germany and Japan, can be placed at the opposite extreme, with respect to the so-called Anglo-American model, of a scale representing the rate of stakeholders' active participation in the governance of the corporation (where the term stakeholders refers to all those representing an interest in the business, as different from the shareholders, who are the owners of the business's shares). Afterwards, we will proceed to the explanation of the general agency problem between shareholders and managers. Then an analysis of so-called related party transactions will be provided, in order to evaluate the comparative efficiency of national legislations as well as to establish the feasibility of the application of different countries' approaches to corporate governance. Finally, some conclusions will be drawn, taking into account what has emerged during the course of the work, specifically with regard to the issue of legal convergence in view of path dependence theory.

This paper aims to discuss the model of administration for public purposes from the point of view of the complex dynamic between public finance choices, administrative organization, and the protection of constitutionally guaranteed rights. Starting from the analysis of the constitutional foundations of the power of organization and financial sovereignty, after framing the function of financial constraints from the perspective of popular sovereignty, the objective of the article is to evaluate the implications of the public financial law on the protection of the fundamental rights of the person and, consequently, on the choices concerning the organization called to give protection PA PERSONA E AMMINISTRAZIONE Ricerche Giuridiche sull'Amministrazione e l'Economia 272 to them, according to a discursive-rational paradigm. Through the criticism of the thesis of financially conditioned rights, developed in the wake of the jurisprudential orientation that recognizes the existence of a minimum nucleus of social rights that have to be satisfy, and the recognition of the existence of different legal situations directly operating by the citizen in relation to the exercise of the power of organization, the author proposes a rereading of the political and administrative dynamics concerning the protection of the fundamental rights of the person, framing them within the framework of a legal-institutional dialectic based on criteria of economic rationality and the principle of loyal collaboration. According to the Author, the correct understanding of this dialectic is the necessary prerequisite for the rethinking of the administrative organization according to the objective perspective of the administration for public purposes. ; Il presente lavoro intende discutere il modello dell'amministrazione per fini pubblici dal punto di vista della complessa dinamica che intercorre tra scelte di finanza pubblica, organizzazione amministrativa e godimento dei diritti costituzionalmente garantiti. Partendo dall'analisi dei fondamenti ...

open ; Rational-choice explanations of institutional change are generally considered the prototype of the individualistic research programme. The first aim of the paper is to demonstrate that this claim is not warranted. It is not so if the phenomena to be explained are defined from the external point of view of social efficiency: in this case, individualism is transformed into functionalism and the notions of its toolbox are turned into elements of an objective teleology. When considered from the point of view of the individuals involved in their construction, institutions can be conceived as repeated cooperation schemes devised by some of these individuals (the proposers) as the best means to tackle the mutual dependences in which they find themselves and achieve some of their goals, and adopted in mutual agreement with their counterparts (the receivers) because convenient for them too, given their own particular interests. The second aim of the paper is to develop a bargaining model based upon this idea. The proposed model shows, among other things, that when bargaining concerns the adoption of repeated cooperation schemes (i.e. of institutions, according to my definition), it is in the interest of the proposers to get to correct (or so considered) beliefs and to communicate them to the counterpart sincerely. Moreover, when bargaining consists in choosing one scheme among others, it is possible that some will agree to it despite the fact that they are not better-off with respect to the initial situation. The third aim of the paper is to show that the model proposed can highlight the process that has led to adopt important institutions such as the European Monetary System. ; European Phd On Socio-Economic And Statistical Studies ; Social sciences methodology; institutional change; game theory. ; open ; Palminiello, Paola ; Palminiello, Paola

La sostenibilità è un tema ampio che non riguarda solo le politiche istituzionali e le scelte aziendali, ma anche persone qualunque e comportamenti di acquisto e di consumo. Per esempio, il cibo è un tema fortemente connesso alla sostenibilità. Avendo a che fare con la salute e la sensibilità ambientale, la sostenibilità influenza spesso scelte dietetiche, anche se non è ancora chiaro quanto sia forte il condizionamento della sostenibilità sulle persone, se queste siano effettivamente condizionate dal problema, e se il condizionamento provenga da processi diretti e coscienti o da scelte economiche o inconsce. Allo stesso tempo, ciò che emerge è una contraddizione generale tra conoscenze, convinzioni, opinioni, valori professati e comportamenti effettivi: i consumatori agiscono in modo diverso e incoerente rispetto alle loro intenzioni e dichiarazioni. Le loro opinioni e i loro atteggiamenti sono spesso contraddittori, e la coscienza della sostenibilità professata (anche nelle indagini) non corrisponde alle abitudini e comportamenti come consumatori (Biel e Dahlstrand, 2005). Lo scopo di questo lavoro è indagare il rapporto tra sostenibilità e consumo di cibo dal punto di vista dei processi di scelta dei consumatori (De Luca, 2006). Si tenta anche di capire se le scelte dei consumatori siano influenzate dai valori di sostenibilità e se e come questa relazione sia influenzata dalla rappresentazione mediatica della sostenibilità. Per raggiungere tali obiettivi abbiamo condotto diversi tipi di studio: una ricerca qualitativa – interviste con opinion leader e consumatori (giovani e adulti); una ricerca qualitativa con focus group nel Nord e nel Sud Italia; due indagini quantitative condotte nel 2010 e nel 2011 con il coinvolgimento, nel primo caso di circa mille persone di età compresa tra i 18 e i 65 anni e nel secondo di 1.000 giovani di età compresa tra i 18 e i 28 anni; un test sull'impatto della comunicazione sui processi di scelta del consumatore attraverso un esperimento di prefigurazioni di gusto. Il progetto è stato realizzato con il coinvolgimento di gruppi di ricerca dell'Università IULM di Milano, che ha coordinato l'intero progetto, e di gruppi di ricerca delle Università Statali di Milano, Catania e Palermo. ; Sustainability is a broad subject which concerns not only institutional policies and corporate choices, but also ordinary people purchase and consumption behaviors. For instance, food is an issue strongly connected to sustainability. Concerning health and environmental sensitivity, sustainability often influences diet choices, although it is still not clear how much people are actually conditioned by this issue, and whether such conditioning comes from direct and conscious processes or from profitable or unconscious choices. At the same time, what emerges is a general contradiction between knowledge, beliefs, opinions, professed values and actual behaviors; consumers act differently and inconsistently with respect to their intentions and declarations. Their opinions and attitudes are often contradictory, and the professed sustainability consciousness (in surveys too) doesn't match with their habits and behaviors as consumers (Biel e Dahlstrand, 2005). The aim of this paper is to investigate the relationship between sustainability and food consumption from the perspective of consumer choice processes (De Luca, 2006). It is also to understand if these consumer choices are influenced by the values of sustainability and whether, and how this relationship is influenced by media representation of the issue of sustainability. To achieve these objectives we conducted several types of study: qualitative research interviews with opinion leaders and consumers (youth and adults); qualitative research with focus groups in northern and southern Italy, two quantitative surveys conducted in 2010 and 2011 with involvement (in the first survey) about one thousand people aged between 18 and 65 years and (in the second survey) of 1.000 young people aged between 18 and 28 years; a survey on the influence of communication on the perception of taste and investigation techniques for implicit confirmation of the data collected using traditional methodology (the questionnaire). The project was implemented with theinvolvement of research teams from the IULM University of Milan, from the State University of Milan, Catania and Palermo.