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The Prosperous Justice Party of Bandung City and its Mix Strategy Marketing in the 2019 Election
General Election (Pemilihan Umum/Umum) is an arena for political parties to fight for seats in parliament through various political campaign strategies they carry out. The success of the Prosperous Justice Party (PKS) Bandung City in obtaining the majority of 13 seats in the 2019 Election is an interesting political case to study. This study aims to describe and analyze the political marketing strategies that the legislative candidates from the Prosperous Justice Party (PKS) of Bandung City carry out. Using the marketing mix theory, this study looks at 4 dimensions, namely Product, Place, Price, and Promotion. A descriptive-qualitative approach is applied. This study conducts interviews with representatives of the former PKS candidates who were the members of the parliament of Bandung City in the period of 2019-2024. This study indicates that PKS candidates for the City of Bandung Parliament have succeeded in implementing a marketing mix strategy. They employ it effectively and efficiently and reach a wider and more inclusive segment. They also apply campaign narratives that are close to voter's needs through direct marketing strategies.
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Regeneration Process of The Prosperous Justice Party (PKS) to Maintain Its Existence by Election Year 2014
Political parties prepare prospective national leaders through a political recruitment process. The Prosperous Justice Party (PKS), one of the Islamic parties In Indonesia, has a Regional Leadership Council (DPD) in each district or city. Regional Leadership Council (DPD) of Bandung City is interesting to study since it has a unique regeneration process and the organizations (under brow) have scored excellent cadres. This study aims to analyze the regeneration process of DPD PKS at Bandung City to maintain its existence in the 2014 election using the theory of political recruitment through the regeneration pathway proposed by Almond and Powell. The research was a qualitative method with data collection techniques carried out through secondary data collected by the General Elections Commission (KPU) of Bandung City. The primary data collected from PKS cadre interview process. This study found that the DPD PKS regeneration process of Bandung City affected the quality of promoted cadre, thus influencing the quality and existence of the party. The process of regeneration has produced excellent cadres through education and training stages that make it exist. ; Political parties prepare prospective national leaders through a political recruitment process. The Prosperous Justice Party (PKS), one of the Islamic parties In Indonesia, has a Regional Leadership Council (DPD) in each district or city. Regional Leadership Council (DPD) of Bandung City is interesting to study since it has a unique regeneration process and the organizations (under brow) have scored excellent cadres. This study aims to analyze the regeneration process of DPD PKS at Bandung City to maintain its existence in the 2014 election using the theory of political recruitment through the regeneration pathway proposed by Almond and Powell. The research was a qualitative method with data collection techniques carried out through secondary data collected by the General Elections Commission (KPU) of Bandung City. The primary data collected from PKS cadre interview process. This study found that the DPD PKS regeneration process of Bandung City affected the quality of promoted cadre, thus influencing the quality and existence of the party. The process of regeneration has produced excellent cadres through education and training stages that make it exist.
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The Relationship Of Political Socialization Messages Relations In Social Media Twitter With The Image Of PKS. (Study: Political Socialization PKS Through @PKSejahtera Account)
The development of new media provides convenience in communicating and conveying the message, thus leading directly into a meeting without limited space, time and distance, users can easily participate in social interaction. Political parties take advantage of the development of new media in order to disseminate and political information to the public in order to obtain a good image. The Justice and Prosperous Party or sometime called PKS utilizing twitter as a social media in order to convey the message of political socialization through the official account DPP @PKSejahtera to 159.500 followers. This research is about the relationship of political socialization messages relations in social media twitter with the image of PKS. (Study: Political Socialization PKS through @PKSejahtera account). Purpose of this study is 1) how much the relationship of political socialization messages in social media Twitter with the image of PKS. This research method uses a quantitative approach. These results indicate that there is a relationship between socialization message via twitter to the image. The highest relationship found in the relationship of political socialization message with variable perception in the indicator 's political image.Keywords : Political Socialization Messages, Prosperous Justice Party, Twitter, Image.
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Ascarya: journal of Islamic science, culture and social studies
ISSN: 2775-4243
Food Sector Analysis in Indonesia : A Social Accounting Matrix (SAM) Approach
Indonesia has a long history in the agricultural management sector. The economic development in Indonesia shows that the development of the agricultural sector has a made great contribution to the change in the Indonesian economy. Agriculture also has an important role in providing employment. providing raw materials for other sectors. as foreign exchange. and as the basis for the food security of the Indonesian population. In the national policy. the government has prioritized the subsidies in the agricultural sector to stimulate it to be more productive. This research has some aims i.e.: to describe the role of the agricultural sector based on the distribution of household income groups in Indonesia; to describe the impact of household income level groups if the subsidies in the agricultural food sector or Indonesia have increased. The research was conducted by using the analysis of Social Accounting Matrix (SAM) with 2008 database. The food sectors are classified into: sector production of: rice. corn and soybeans. other crops. poultry meat (traditional farms). poultry meat (medium and large farms). eggs. forestry and hunting. fishing and others. The results of the study after the policy injection (simulation) show that the food industry has experienced a significant increase in productivity among the economic sectors. Agricultural entrepreneurs are the group that experienced a high increase in income among farming households. In addition. linkage analysis showed that the commodities of other food industries has experienced forward and backward linkages.
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International society: the social dimensions of Indonesia's foreign policy
Realism has been the dominant conceptual approach to studying Indonesian foreign policy. This article, however, considers realist analyses to be insucient since their emphasis on the struggle for power and security in the system of states has led to the neglect of the importance of perspectives which focus on order. To ll the gap it then intends to apply the English School perspective which focuses on the concept of international society to trace the nature and function of Indonesian foreign policy. Two cases are examined, including the Asian African Conference and Association of South East Asian Nations, to demonstrate the relevance of international society for policy ideas and action. The central argument is that the Indonesian elite worldview indicates that the creation and maintenance of order in international societies are ones which are prominent objectives legitimizing the conduct of Indonesia's external relations.
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