Suchergebnisse

У представленій статті окреслено основну мету процесів «реміфологізації» та «відродження міфа» – це формування бажаної для влади громадської думки і маніпулювання масовою свідомістю. Громадська думка, за переконанням частини вчених, є однією з форм масової свідомості. При цьому формування першої відбувається стихійно і цілеспрямовано. У другому варіанті на масову свідомість впливають соціальні інститути, серед яких особливо ефективним є масова комунікація. У сучасній культурі саме засоби комунікації перетворилися на потужний інструмент консолідації суспільства, який залучає численні прийоми маніпуляції суспільною і масовою свідомістю. Серед дієвих маніпулятивних методів автор виділяє такі: спеціальний метод транслювання (дроблення) і негайну подачу інформації, висвітлення подій під певним кутом, спотворення або підміна фактів, мозаїчність сюжетів при подачі телевізійних новин. Коротко подано типологію пропаганди, структуру пропагандистського повідомлення, його значення. Продемонстровано класичну конструкцію пропагандистського повідомлення, яка щоденно використовується російськими засобами комунікації. Під час аналізу подання інформації російськими ЗМІ, виділено функціонування наступних різновидів міфа: історичний (про винятковість російського народу), географічний (про Крим як одвічно «руську» землю, про Новоросію), національний (про необхідність захисту російськомовного населення в Україні, про росіян як «старшого брата» українців), політичний (про київську хунту, «злих бандерівців», каральні батальйони, ультрарадикалів із «Правого сектора»). ; У представленій статті окреслено основну мету процесів «реміфологізації» та «відродження міфа» – це формування бажаної для влади громадської думки і маніпулювання масовою свідомістю. Громадська думка, за переконанням частини вчених, є однією з форм масової свідомості. При цьому формування першої відбувається стихійно і цілеспрямовано. У другому варіанті на масову свідомість впливають соціальні інститути, серед яких особливо ефективним є масова комунікація. У сучасній культурі саме засоби комунікації перетворилися на потужний інструмент консолідації суспільства, який залучає численні прийоми маніпуляції суспільною і масовою свідомістю. Серед дієвих маніпулятивних методів автор виділяє такі: спеціальний метод транслювання (дроблення) і негайну подачу інформації, висвітлення подій під певним кутом, спотворення або підміна фактів, мозаїчність сюжетів при подачі телевізійних новин. Коротко подано типологію пропаганди, структуру пропагандистського повідомлення, його значення. Продемонстровано класичну конструкцію пропагандистського повідомлення, яка щоденно використовується російськими засобами комунікації. Під час аналізу подання інформації російськими ЗМІ, виділено функціонування наступних різновидів міфа: історичний (про винятковість російського народу), географічний (про Крим як одвічно «руську» землю, про Новоросію), національний (про необхідність захисту російськомовного населення в Україні, про росіян як «старшого брата» українців), політичний (про київську хунту, «злих бандерівців», каральні батальйони, ультрарадикалів із «Правого сектора»). ; The article accentuates key aim of re­mythologization and myth recreation. It's forming of public opinion desired for the authorities, and manipulation of mass consciousness. As a part of scientists considers public opinion is one of the forms of mass consciousness. Usually its forming is spontaneous and purposeful. In the second case mass consciousness is being influenced by social institutes among which mass communication is one of the most effective. In a modern culture means of mass communication turned to the powerful instrument of consolidation of the society which includes countless methods of manipulating of public and mass consciousness. The author points to the following manipulating techniques methods among the most effective ones: special method of translation (separation) and immediate information, showing events from a certain point of view, twisting or change of the facts, mosaic like stories shown in the TV news. The author briefly introduces types of propaganda, the structure of agitational message and its meaning. The author presents classic construction of propagandist message used by the Russian mass media. During the analysis of the information shown in the Russian mass media the author distinguished the following types of myths: historical (about special position and mission of the Russian people), geographic (Crimea as historically Russian land, and myth about the New Russia), national (about the necessity to protect Russian speaking population in Ukraine, and special role of Russia as the elder brother of Ukraine), political (about Kiev junta, «evil Bandera supporters», punishing battalions, and ultra radicals from the right­wing party «Pravy Sector»). In the absence of a well-defined state ideology, social and political myth-making became a leading and often inseparable feature of the existence of Ukrainian society. Particularly acute lack of ideology we have felt recently, after the Revolution of Dignity. The external threat contributes to the unification of Ukrainians, regardless of confessional, nationality, language and place of residence. On the background of the current extremely difficult situation in our country, the themes of myth, mythology and propaganda have gained new sound. And these problems are discussed not only by narrow specialists and scientists, but also in wide public circles. In this context, one can not ignore the information warfare, which was solved by the Russian Federation and the propaganda activities of Russian mass media directed against the Ukrainian people.

The article is devoted to the changes in society and public consciousness in the conditions of globalization. Phenomenon of mass consciousness and its differences of public consciousness are analyzed in the article. An important point to disclose a new rationality is an understanding of the connection that can give unity to the consciousness of an individual person and to a certain social group is a myth. Mythology in conditions of globalization processes can be defined as remythologization. Myth as a part of mass consciousness becomes an attractive element for the manipulation of mass consciousness, as an instrument to solve political ambitions, to manage groups of people. It can be observed in the process of myth-creation, in the formation of "pictures of the world" and ideologies, in the development of informational and psychological wars, in the formation of public opinion. ; The article is devoted to the changes in society and public consciousness in the conditions of globalization. Phenomenon of mass consciousness and its differences of public consciousness are analyzed in the article. An important point to disclose a new rationality is an understanding of the connection that can give unity to the consciousness of an individual person and to a certain social group is a myth. Mythology in conditions of globalization processes can be defined as remythologization. Myth as a part of mass consciousness becomes an attractive element for the manipulation of mass consciousness, as an instrument to solve political ambitions, to manage groups of people. It can be observed in the process of myth-creation, in the formation of "pictures of the world" and ideologies, in the development of informational and psychological wars, in the formation of public opinion.

International audience ; In the modern world, manipulation is one of the most widely used technologies in politics, advertising, public relations and journalism, which is perceived as a system of ideological and socialpsychological means of action aimed at changing people's thinking and behavior, contrary to their interests. Mass media has a huge role in this process, which has been transformed from the means of information search, processing and transmission into means that control and transform the inner world of people. However, people are not only passive consumers of information provided by the media, they interpret and evaluate it based on their own perception of the world, ideals, social position, and cultural development. ; Ժամանակակից աշխարհում քաղաքականության մեջ, գովազդում, հասարակայնության հետ կապերում և լրագրության մեջ լայնորեն կիրառվող տեխնոլոգիաներից է մանիպուլյացիան, որն ընկալվում է որպես գաղափարախոսական և սոցիալ-հոգեբանական ներգործության միջոցների համակարգ, որի նպատակն է մարդկանց մտածողության ու վարքի փոփոխությունը՝ իրենց շահերին հակառակ: Այս գործում հսկայական դերակատարություն ունեն ԶԼՄ-ները, որոնք տեղեկատվության որոնման, մշակման ու փոխանցման միջոցներից վերածվել են մարդու ներաշխարհը վերահսկող ու փոխակերպող միջոցների: Սակայն, մարդը ԶԼՄ-ների տրամադրած տեղեկատվության միայն կրավորական սպառողը չէ. նա մեկնաբանում և գնահատում է այն` ելնելով սեփական աշխարհընկալումից, իդեալներից, սոցիալական դիրքից, մշակութային զարգացումից:

Relevance. This article examines the multifaceted influence of a cinematic work on the real life of the viewer. It is impossible to imagine your leisure time without watching any movie or TV series today. Our research focuses on the fact that the whole cinema is not only entertainment, it has a serious impact on the human psyche. At the time of such leisure, a person acquires certain value orientations, social attitudes and interests are formed, life plans and behaviors are constructed. The purpose is to assess the degree of influence of film serials on mass consciousness in modern society. Objectives: to analyze a modern multi-part cinematic work from the point of view of the formation of moral values among the younger generation; to characterize the phenomenon of a film series as a multi-part cinematic work; to characterize the phenomenon of the film series as an element of mass culture; to assess the influence of mass culture on the viewer's consciousness; to consider the phenomenon of a television series as a means of psychological influence on the recipient, and to determine the psychological mechanisms used by the communicator. Methodology. In the process of working on the study, mainly structural-diachronic, historical-biographical, hermeneutic methods, and the method of system analysis were used. Results. The results they can be used in the course of the educational process when considering issues in various courses on anthropology, philosophy of history, philosophy of culture, etc. Conclusions. In the course of the study , the following conclusions were made: watching multi-part cinematic works gives young people an idea of certain types of human behavior in society; a multi-part cinematic work or a multi-part film, we can say that this type of spectacle became the basis for the creation of a film series, its predecessor, which is why now the series is defined through the concept of a TV movie; a television series is one of the means of psychological influence through the techniques of compensatrony, identity, adaptation and counter-adaptation.

Publication of a conference held at AZAD Centre, Sliema, on February 17, 1978. ; Among the new States, Malta has one of the longest, almost uninterrupted traditions of press freedom and, for her size, is lucky to have had a variety of newspaper opinion. It was two well-known British liberals, John Austin and George Cornwall Lewis, who responding to appeals by the Maltese leader Giorgio Mitrovich, strongly recommended the grant of press freedom to the colony. That was in 1838, when the first papers and periodicals began to be published. Before that time we can hardly say that there was a journalistic tradition at all. The Order of st. John had a printing press in the eighteenth century, but this was mainly for official works. Besides, censorship always hung over Malta's head: in the mid-seventeenth century the Grand Master had opted to close a printing press instead of having to put up with interference from the Pope and Inquisitor who insisted on nihil obstat rights in any printed matter associated with religion or the church. During the brief period of French rule over Malta, from 1798 to 1800, a vaguely Bonapartist paper, Le Journal de Malte, was published; but again this was an official gazette rather than a newspaper. It was all 'liberty, equality and fraternity'; and woe to anybody who disagreed. The same style of paper, a government gazette, continued to be published in the first decades of British rule, first in Italian only, and subsequently in Italian and English until in the early twentieth century Maltese too made an appearance in it. Apart from this, in the period before 1838, very few people managed to get anything controversial printed. One was an Italian refugee; the others were Protestant missionaries. Otherwise the only way to get printed matter distributed in Malta was to have it printed in Italy or elsewhere outside the Island, at least until 1839. ; peer-reviewed

The article discusses the main means of verbal persuasion used in political discourse, and their functions in the text. The concept of manipulation is defined from various perspectives and features peculiar to the political discourse of mass media are investigated. The political discourse is characterized by a combination of different tools of speech manipulation which found reflection in political discourse of mass media. And these reflections are given at different levels including phonographic, grammatical, lexical and lexical-pragmatic. The political discourse is characterized by manipulative feature for the purpose of conducting propaganda and ideological conflict which is done with the help of various linguistic units and methods such as alliteration, rhyme, rhythmization, nominalization, converse terms, neologisms, periphrases, deictic units, euphemisms, dysphemisms, sophisticated lexis, barbarisms, elliptic language and inversion. Political discourse of mass media has a huge impact on formulation of public opinion which is done with the help of the above-mentioned tools of speech manipulation. DOI:10.5901/mjss.2015.v6n4s1p325

Since the invention of telegraph, radio and television making the contacts with a large audience possible, the social impact of communication via the mass media has been a subject of intense research by political and social scientists. Thus the authors consider the nature of manipulation in modern political discourse using the complex phenomenon of censorship and its ambivalent role in the modern society as the basis. The solution of the research tasks is carried out on the basis of the complex methodological foundation defining the general orientation and principles of the research, as well as its scientific results. This foundation includes the general philosophical methodological concept of dialectic materialism, the principles of unity of form and content, cause and effect, as well as the general connection of the phenomena. In conclusion, the authors state that the abovementioned phenomena are serious and dangerous, being able to influence people's consciousness, depriving them of their critical thinking, and even dooming them to the passivity of life.

The purpose of the article is to analyze effective social initiatives introduced in Russia, implementation of which suggests active engagement of citizens. The practical relevance of the philosophical analysis of 'mass consciousness' and its adaptation to the new principles of the society functioning is an indisputable fact for modern philosophers. The study of this sort of challenges is justified by the need to focus on social process management because, under the conditions of crisis, the breakdown of social basics, institutions, and habitual living conditions and norms, the impact of the awareness of the citizens on their activity and participation in national matters dramatically increases. The philosophical issue has been studied through considering and analyzing the basic features of the Russian mindset, which has proved to be a constant element of the mass consciousness in this country. At the present stage, there is a dissonance between the social aspiration of the Russian power elite and the steady and constant Russian mass consciousness, which stems from the intense mass media impact on the basic element of social consciousness and the unwillingness of the ordinary citizens to respond the proposed ideas and considering them very distant and impossible to convert into a reality. The background for the study is connected with the data of sociological research conducted through reviewing scientific literature content, group and in-depth interviews of the Russians belonging to different age groups with different levels of education and income, and different regions. Reflection on the data collected made it possible to present a comprehensive philosophical analysis of the concepts like 'mass consciousness', 'tolerance', consider the mechanisms of influence and determinants for mass consciousness transformation of the Russians. The materials presented in the paper are of practical significance and can be useful in developing and implementing methods and new technologies to create adaption moods and attitudes in modern social ambiance, manage social processes at various levels, implement mass media programs and information-and-communication PR techniques, develop tolerant ideas, prevent and solve national and social conflicts, organize and conduct social and political events. © 2018, Slovenska Vzdelavacia Obstaravacia. All rights reserved.

The purpose of this work is to identify the features of mass consciousness in the aspect of traditionalism, which allows us to draw analogies of the content of mass consciousness of various historical periods. Mass consciousness is interpreted as one of the essential factors infl uencing the preservation of the manifestations of
traditionalism. The connection between the consciousness of the masses of traditional society and the society of the present time is noted not as a paradox, but as a regularity. The history of people is an activity aimed at adapting to social reality, to the specifi cs of social existence. In this provision, something fundamental is noted not only
in the approach to any historical epoch, but also in the approach to the study of the activity of the carrier of mass consciousness in any historical epoch. Functional aspects (inherited ideological and thinking schemes) of mass consciousness are clarifi ed and concretized taking into account the social context. The mass consciousness of both
traditional and modern society orients and directs people within the boundaries of their individual and group actions, reproducing traditional (archaic) norms, values, attitudes and at the same time producing potential changes in society. These are the reference ways of thinking, perception and reaction, transmitted from generation to generation
with the help of signs, symbols, myths, stereotypes. These include: the customs of everyday life; the Absolutization of Good and Evil; the syncretism of the triad individual — society — culture; the division of the world into permissible and forbidden; the preservation of the image of the motherland (home) unchanged; ideas about truth — truth and justice. Such constants of mass consciousness ensure not only adaptation to the system of norms and values accepted in a given society, but also the preservation of this system without entering into a confl ict relationship with it to develop new norms and values corresponding to changing conditions and circumstances. In conclusion,
methodological principles are recommended that can be used in the study of mass consciousness at any stage of the development of society.