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Object of thesis – a social, cultural and partly political movement initiated by a whole range of talented young Catholic intellectuals – Young Catholic Movement (YCM) that operated in 1936 – 1940. The desire to prepare successors of S. Šalkauskis, K. Pakštas and J. Eretas and other Catholic culture workers united in Romuva Society in 1919 was one of the most important factors of YCM genesis. YCM was influenced by world-view and political climate unfavourable to liberal democracy formed in Europe in the 4th decade and provided YCM with national and social radicalism. Idealism opposed to materialism and Catholicism as religions and ideologies synthesis model – open ("wide") Catholicism and the Catholic Action (CA) became the basis of YCM religious programme. Meanwhile, the programme included the nation's efforts to seek for modernization of the country and the solidarity of nation. Refusal of traditional Catholicism exclusiveness enabled a positive attitude to cooperation with non-Catholics. This allowed the relations with hostile to CA ideological groups (with Nationalists, Voldemaras adherents, Populists, the Social Democrats, Communists). The paper focuses on cultural movement of Naujoji Romuva (NR), considered being the expression way of young Catholics deep world-view attitudes. During the period of significantly increased risk to independence (1938 - 1940) YCM performance was determined by efforts to educate the Lithuanian national and social solidarity in the preparation of Catholics and structures of co-national organizations influenced by them for resistance against threatening Soviet occupation.

Object of thesis – a social, cultural and partly political movement initiated by a whole range of talented young Catholic intellectuals – Young Catholic Movement (YCM) that operated in 1936 – 1940. The desire to prepare successors of S. Šalkauskis, K. Pakštas and J. Eretas and other Catholic culture workers united in Romuva Society in 1919 was one of the most important factors of YCM genesis. YCM was influenced by world-view and political climate unfavourable to liberal democracy formed in Europe in the 4th decade and provided YCM with national and social radicalism. Idealism opposed to materialism and Catholicism as religions and ideologies synthesis model – open ("wide") Catholicism and the Catholic Action (CA) became the basis of YCM religious programme. Meanwhile, the programme included the nation's efforts to seek for modernization of the country and the solidarity of nation. Refusal of traditional Catholicism exclusiveness enabled a positive attitude to cooperation with non-Catholics. This allowed the relations with hostile to CA ideological groups (with Nationalists, Voldemaras adherents, Populists, the Social Democrats, Communists). The paper focuses on cultural movement of Naujoji Romuva (NR), considered being the expression way of young Catholics deep world-view attitudes. During the period of significantly increased risk to independence (1938 - 1940) YCM performance was determined by efforts to educate the Lithuanian national and social solidarity in the preparation of Catholics and structures of co-national organizations influenced by them for resistance against threatening Soviet occupation.

Object of thesis – a social, cultural and partly political movement initiated by a whole range of talented young Catholic intellectuals – Young Catholic Movement (YCM) that operated in 1936 – 1940. The desire to prepare successors of S. Šalkauskis, K. Pakštas and J. Eretas and other Catholic culture workers united in Romuva Society in 1919 was one of the most important factors of YCM genesis. YCM was influenced by world-view and political climate unfavourable to liberal democracy formed in Europe in the 4th decade and provided YCM with national and social radicalism. Idealism opposed to materialism and Catholicism as religions and ideologies synthesis model – open ("wide") Catholicism and the Catholic Action (CA) became the basis of YCM religious programme. Meanwhile, the programme included the nation's efforts to seek for modernization of the country and the solidarity of nation. Refusal of traditional Catholicism exclusiveness enabled a positive attitude to cooperation with non-Catholics. This allowed the relations with hostile to CA ideological groups (with Nationalists, Voldemaras adherents, Populists, the Social Democrats, Communists). The paper focuses on cultural movement of Naujoji Romuva (NR), considered being the expression way of young Catholics deep world-view attitudes. During the period of significantly increased risk to independence (1938 - 1940) YCM performance was determined by efforts to educate the Lithuanian national and social solidarity in the preparation of Catholics and structures of co-national organizations influenced by them for resistance against threatening Soviet occupation.

Object of thesis – a social, cultural and partly political movement initiated by a whole range of talented young Catholic intellectuals – Young Catholic Movement (YCM) that operated in 1936 – 1940. The desire to prepare successors of S. Šalkauskis, K. Pakštas and J. Eretas and other Catholic culture workers united in Romuva Society in 1919 was one of the most important factors of YCM genesis. YCM was influenced by world-view and political climate unfavourable to liberal democracy formed in Europe in the 4th decade and provided YCM with national and social radicalism. Idealism opposed to materialism and Catholicism as religions and ideologies synthesis model – open ("wide") Catholicism and the Catholic Action (CA) became the basis of YCM religious programme. Meanwhile, the programme included the nation's efforts to seek for modernization of the country and the solidarity of nation. Refusal of traditional Catholicism exclusiveness enabled a positive attitude to cooperation with non-Catholics. This allowed the relations with hostile to CA ideological groups (with Nationalists, Voldemaras adherents, Populists, the Social Democrats, Communists). The paper focuses on cultural movement of Naujoji Romuva (NR), considered being the expression way of young Catholics deep world-view attitudes. During the period of significantly increased risk to independence (1938 - 1940) YCM performance was determined by efforts to educate the Lithuanian national and social solidarity in the preparation of Catholics and structures of co-national organizations influenced by them for resistance against threatening Soviet occupation.

Object of thesis – a social, cultural and partly political movement initiated by a whole range of talented young Catholic intellectuals – Young Catholic Movement (YCM) that operated in 1936 – 1940. The desire to prepare successors of S. Šalkauskis, K. Pakštas and J. Eretas and other Catholic culture workers united in Romuva Society in 1919 was one of the most important factors of YCM genesis. YCM was influenced by world-view and political climate unfavourable to liberal democracy formed in Europe in the 4th decade and provided YCM with national and social radicalism. Idealism opposed to materialism and Catholicism as religions and ideologies synthesis model – open ("wide") Catholicism and the Catholic Action (CA) became the basis of YCM religious programme. Meanwhile, the programme included the nation's efforts to seek for modernization of the country and the solidarity of nation. Refusal of traditional Catholicism exclusiveness enabled a positive attitude to cooperation with non-Catholics. This allowed the relations with hostile to CA ideological groups (with Nationalists, Voldemaras adherents, Populists, the Social Democrats, Communists). The paper focuses on cultural movement of Naujoji Romuva (NR), considered being the expression way of young Catholics deep world-view attitudes. During the period of significantly increased risk to independence (1938 - 1940) YCM performance was determined by efforts to educate the Lithuanian national and social solidarity in the preparation of Catholics and structures of co-national organizations influenced by them for resistance against threatening Soviet occupation.

Object of thesis – a social, cultural and partly political movement initiated by a whole range of talented young Catholic intellectuals – Young Catholic Movement (YCM) that operated in 1936 – 1940. The desire to prepare successors of S. Šalkauskis, K. Pakštas and J. Eretas and other Catholic culture workers united in Romuva Society in 1919 was one of the most important factors of YCM genesis. YCM was influenced by world-view and political climate unfavourable to liberal democracy formed in Europe in the 4th decade and provided YCM with national and social radicalism. Idealism opposed to materialism and Catholicism as religions and ideologies synthesis model – open ("wide") Catholicism and the Catholic Action (CA) became the basis of YCM religious programme. Meanwhile, the programme included the nation's efforts to seek for modernization of the country and the solidarity of nation. Refusal of traditional Catholicism exclusiveness enabled a positive attitude to cooperation with non-Catholics. This allowed the relations with hostile to CA ideological groups (with Nationalists, Voldemaras adherents, Populists, the Social Democrats, Communists). The paper focuses on cultural movement of Naujoji Romuva (NR), considered being the expression way of young Catholics deep world-view attitudes. During the period of significantly increased risk to independence (1938 - 1940) YCM performance was determined by efforts to educate the Lithuanian national and social solidarity in the preparation of Catholics and structures of co-national organizations influenced by them for resistance against threatening Soviet occupation.

Object of thesis – a social, cultural and partly political movement initiated by a whole range of talented young Catholic intellectuals – Young Catholic Movement (YCM) that operated in 1936 – 1940. The desire to prepare successors of S. Šalkauskis, K. Pakštas and J. Eretas and other Catholic culture workers united in Romuva Society in 1919 was one of the most important factors of YCM genesis. YCM was influenced by world-view and political climate unfavourable to liberal democracy formed in Europe in the 4th decade and provided YCM with national and social radicalism. Idealism opposed to materialism and Catholicism as religions and ideologies synthesis model – open ("wide") Catholicism and the Catholic Action (CA) became the basis of YCM religious programme. Meanwhile, the programme included the nation's efforts to seek for modernization of the country and the solidarity of nation. Refusal of traditional Catholicism exclusiveness enabled a positive attitude to cooperation with non-Catholics. This allowed the relations with hostile to CA ideological groups (with Nationalists, Voldemaras adherents, Populists, the Social Democrats, Communists). The paper focuses on cultural movement of Naujoji Romuva (NR), considered being the expression way of young Catholics deep world-view attitudes. During the period of significantly increased risk to independence (1938 - 1940) YCM performance was determined by efforts to educate the Lithuanian national and social solidarity in the preparation of Catholics and structures of co-national organizations influenced by them for resistance against threatening Soviet occupation.

Object of thesis – a social, cultural and partly political movement initiated by a whole range of talented young Catholic intellectuals – Young Catholic Movement (YCM) that operated in 1936 – 1940. The desire to prepare successors of S. Šalkauskis, K. Pakštas and J. Eretas and other Catholic culture workers united in Romuva Society in 1919 was one of the most important factors of YCM genesis. YCM was influenced by world-view and political climate unfavourable to liberal democracy formed in Europe in the 4th decade and provided YCM with national and social radicalism. Idealism opposed to materialism and Catholicism as religions and ideologies synthesis model – open ("wide") Catholicism and the Catholic Action (CA) became the basis of YCM religious programme. Meanwhile, the programme included the nation's efforts to seek for modernization of the country and the solidarity of nation. Refusal of traditional Catholicism exclusiveness enabled a positive attitude to cooperation with non-Catholics. This allowed the relations with hostile to CA ideological groups (with Nationalists, Voldemaras adherents, Populists, the Social Democrats, Communists). The paper focuses on cultural movement of Naujoji Romuva (NR), considered being the expression way of young Catholics deep world-view attitudes. During the period of significantly increased risk to independence (1938 - 1940) YCM performance was determined by efforts to educate the Lithuanian national and social solidarity in the preparation of Catholics and structures of co-national organizations influenced by them for resistance against threatening Soviet occupation.

At the start of the 20th century, journalism (perceived as public oral and verbal expression, aimed at the public at large and relying on publishing institutions of newspapers and journals or the first broadcasters of radio shows) as a new professional activity was not yet defined from a scientific point of view in Lithuania. The network of journalism and media was created by those who had a talent and ability to develop this particular sphere. Among the practitioners of journalistic expression in Lithuania was Juozas Keliuotis (1902–1983), publisher and editor-in-chief of the journal "Naujoji Romuva". Alongside intensive editorial activities he was the first to start developing a theoretical basis for journalism in Lithuania, thus standing out from the other publishers. The founders of communication and information sciences at the start of the 20th century, J. Keliuotis among them, had to face the following challenge: could journalism be clad in scientific clothes? J. Keliuotis' way of addressing this challenge was formulating theoretical fundamentals of journalism. Being a practitioner, he basically took the standpoint, which clearly declared an attitude towards the theory and practice of journalism as an interdisciplinary field of science. This resulted in the theory of journalism developed by J. Keliuotis. The article aims at presenting the theoretical grounds, which served as a reference point for J. Keliuotis, the founder of the theory of journalism first recorded in Lithuania. The theoretical work of this thinker and publicist is analysed from the perspective of philosophical theory developed by Henry Bergson (1859–1941). The article presents sufficient proof that the theoretical model developed by J. Keliuotis must have been influenced by H. Bergson's philosophy. In order to reveal it, the text "Lectures on Journalism" by J. Keliuotis is brought to the fore. This text, published in 2000, takes us back to the very origins of the formation of the theory of journalism and media. Thus, the article analyses the first theory of journalism and media created in Lithuania in the 1920's and 1930's. This theory was not destined to grow and develop in the usual academic and publishing sense after World War II. Due to historical-political circumstances the intellectual thought developed by J. Keliuotis was eliminated from public discourse. However, the ideas embodied in J. Keliuotis' democratic journalistic worldview found echoes in the national consciousness, characterised by resistance manifestations. The echo of these thoughts and the reviving academic tradition can be traced to this day – the current majors in journalism start their Bachelor's studies at Vilnius university namely with the definition of the mission and functions of journalism as described by J. Keliuotis. The following conclusion is drawn in the article: J.Keliuotis elaborated his theory of 'journalism making consistent and methodological references to H. Bergson's philosophy and modeling materialism with the spiritual sphere. He was convinced that the spiritual plane is a source of inspiration and aspirations. J. Keliuotis claimed that any materialism and pragmatic calculations in journalism-related activities such as ideological manifestations, surrender to the appeal of business and diplomatic rhetoric – all this, according to J. Keliuotis, merely distracts from the pursuit of truth, which a journalist is constantly looking for. However, a journalist is neither a fanatic nor a clerical, he needs to have a sense of proportion. The fundamental and final purpose of journalism is a pursuit of and search for true eternal values. Thus, J. Keliuotis saw the correlation between concreteness (practice, experience and experiment) with the whole metaphysical world. He cherished ambitions and aspirations to develop the great theory of Lithuanian journalism and media. Within the context of the respective historical period J. Keliuotis did accomplish this task. Įteikta

At the start of the 20th century, journalism (perceived as public oral and verbal expression, aimed at the public at large and relying on publishing institutions of newspapers and journals or the first broadcasters of radio shows) as a new professional activity was not yet defined from a scientific point of view in Lithuania. The network of journalism and media was created by those who had a talent and ability to develop this particular sphere. Among the practitioners of journalistic expression in Lithuania was Juozas Keliuotis (1902–1983), publisher and editor-in-chief of the journal "Naujoji Romuva". Alongside intensive editorial activities he was the first to start developing a theoretical basis for journalism in Lithuania, thus standing out from the other publishers. The founders of communication and information sciences at the start of the 20th century, J. Keliuotis among them, had to face the following challenge: could journalism be clad in scientific clothes? J. Keliuotis' way of addressing this challenge was formulating theoretical fundamentals of journalism. Being a practitioner, he basically took the standpoint, which clearly declared an attitude towards the theory and practice of journalism as an interdisciplinary field of science. This resulted in the theory of journalism developed by J. Keliuotis. The article aims at presenting the theoretical grounds, which served as a reference point for J. Keliuotis, the founder of the theory of journalism first recorded in Lithuania. The theoretical work of this thinker and publicist is analysed from the perspective of philosophical theory developed by Henry Bergson (1859–1941). The article presents sufficient proof that the theoretical model developed by J. Keliuotis must have been influenced by H. Bergson's philosophy. In order to reveal it, the text "Lectures on Journalism" by J. Keliuotis is brought to the fore. This text, published in 2000, takes us back to the very origins of the formation of the theory of journalism and media. Thus, the article analyses the first theory of journalism and media created in Lithuania in the 1920's and 1930's. This theory was not destined to grow and develop in the usual academic and publishing sense after World War II. Due to historical-political circumstances the intellectual thought developed by J. Keliuotis was eliminated from public discourse. However, the ideas embodied in J. Keliuotis' democratic journalistic worldview found echoes in the national consciousness, characterised by resistance manifestations. The echo of these thoughts and the reviving academic tradition can be traced to this day – the current majors in journalism start their Bachelor's studies at Vilnius university namely with the definition of the mission and functions of journalism as described by J. Keliuotis. The following conclusion is drawn in the article: J.Keliuotis elaborated his theory of 'journalism making consistent and methodological references to H. Bergson's philosophy and modeling materialism with the spiritual sphere. He was convinced that the spiritual plane is a source of inspiration and aspirations. J. Keliuotis claimed that any materialism and pragmatic calculations in journalism-related activities such as ideological manifestations, surrender to the appeal of business and diplomatic rhetoric – all this, according to J. Keliuotis, merely distracts from the pursuit of truth, which a journalist is constantly looking for. However, a journalist is neither a fanatic nor a clerical, he needs to have a sense of proportion. The fundamental and final purpose of journalism is a pursuit of and search for true eternal values. Thus, J. Keliuotis saw the correlation between concreteness (practice, experience and experiment) with the whole metaphysical world. He cherished ambitions and aspirations to develop the great theory of Lithuanian journalism and media. Within the context of the respective historical period J. Keliuotis did accomplish this task. Įteikta

At the start of the 20th century, journalism (perceived as public oral and verbal expression, aimed at the public at large and relying on publishing institutions of newspapers and journals or the first broadcasters of radio shows) as a new professional activity was not yet defined from a scientific point of view in Lithuania. The network of journalism and media was created by those who had a talent and ability to develop this particular sphere. Among the practitioners of journalistic expression in Lithuania was Juozas Keliuotis (1902–1983), publisher and editor-in-chief of the journal "Naujoji Romuva". Alongside intensive editorial activities he was the first to start developing a theoretical basis for journalism in Lithuania, thus standing out from the other publishers. The founders of communication and information sciences at the start of the 20th century, J. Keliuotis among them, had to face the following challenge: could journalism be clad in scientific clothes? J. Keliuotis' way of addressing this challenge was formulating theoretical fundamentals of journalism. Being a practitioner, he basically took the standpoint, which clearly declared an attitude towards the theory and practice of journalism as an interdisciplinary field of science. This resulted in the theory of journalism developed by J. Keliuotis. The article aims at presenting the theoretical grounds, which served as a reference point for J. Keliuotis, the founder of the theory of journalism first recorded in Lithuania. The theoretical work of this thinker and publicist is analysed from the perspective of philosophical theory developed by Henry Bergson (1859–1941). The article presents sufficient proof that the theoretical model developed by J. Keliuotis must have been influenced by H. Bergson's philosophy. In order to reveal it, the text "Lectures on Journalism" by J. Keliuotis is brought to the fore. This text, published in 2000, takes us back to the very origins of the formation of the theory of journalism and media. Thus, the article analyses the first theory of journalism and media created in Lithuania in the 1920's and 1930's. This theory was not destined to grow and develop in the usual academic and publishing sense after World War II. Due to historical-political circumstances the intellectual thought developed by J. Keliuotis was eliminated from public discourse. However, the ideas embodied in J. Keliuotis' democratic journalistic worldview found echoes in the national consciousness, characterised by resistance manifestations. The echo of these thoughts and the reviving academic tradition can be traced to this day – the current majors in journalism start their Bachelor's studies at Vilnius university namely with the definition of the mission and functions of journalism as described by J. Keliuotis. The following conclusion is drawn in the article: J.Keliuotis elaborated his theory of 'journalism making consistent and methodological references to H. Bergson's philosophy and modeling materialism with the spiritual sphere. He was convinced that the spiritual plane is a source of inspiration and aspirations. J. Keliuotis claimed that any materialism and pragmatic calculations in journalism-related activities such as ideological manifestations, surrender to the appeal of business and diplomatic rhetoric – all this, according to J. Keliuotis, merely distracts from the pursuit of truth, which a journalist is constantly looking for. However, a journalist is neither a fanatic nor a clerical, he needs to have a sense of proportion. The fundamental and final purpose of journalism is a pursuit of and search for true eternal values. Thus, J. Keliuotis saw the correlation between concreteness (practice, experience and experiment) with the whole metaphysical world. He cherished ambitions and aspirations to develop the great theory of Lithuanian journalism and media. Within the context of the respective historical period J. Keliuotis did accomplish this task. Įteikta

At the start of the 20th century, journalism (perceived as public oral and verbal expression, aimed at the public at large and relying on publishing institutions of newspapers and journals or the first broadcasters of radio shows) as a new professional activity was not yet defined from a scientific point of view in Lithuania. The network of journalism and media was created by those who had a talent and ability to develop this particular sphere. Among the practitioners of journalistic expression in Lithuania was Juozas Keliuotis (1902–1983), publisher and editor-in-chief of the journal "Naujoji Romuva". Alongside intensive editorial activities he was the first to start developing a theoretical basis for journalism in Lithuania, thus standing out from the other publishers. The founders of communication and information sciences at the start of the 20th century, J. Keliuotis among them, had to face the following challenge: could journalism be clad in scientific clothes? J. Keliuotis' way of addressing this challenge was formulating theoretical fundamentals of journalism. Being a practitioner, he basically took the standpoint, which clearly declared an attitude towards the theory and practice of journalism as an interdisciplinary field of science. This resulted in the theory of journalism developed by J. Keliuotis. The article aims at presenting the theoretical grounds, which served as a reference point for J. Keliuotis, the founder of the theory of journalism first recorded in Lithuania. The theoretical work of this thinker and publicist is analysed from the perspective of philosophical theory developed by Henry Bergson (1859–1941). The article presents sufficient proof that the theoretical model developed by J. Keliuotis must have been influenced by H. Bergson's philosophy. In order to reveal it, the text "Lectures on Journalism" by J. Keliuotis is brought to the fore. This text, published in 2000, takes us back to the very origins of the formation of the theory of journalism and media. Thus, the article analyses the first theory of journalism and media created in Lithuania in the 1920's and 1930's. This theory was not destined to grow and develop in the usual academic and publishing sense after World War II. Due to historical-political circumstances the intellectual thought developed by J. Keliuotis was eliminated from public discourse. However, the ideas embodied in J. Keliuotis' democratic journalistic worldview found echoes in the national consciousness, characterised by resistance manifestations. The echo of these thoughts and the reviving academic tradition can be traced to this day – the current majors in journalism start their Bachelor's studies at Vilnius university namely with the definition of the mission and functions of journalism as described by J. Keliuotis. The following conclusion is drawn in the article: J.Keliuotis elaborated his theory of 'journalism making consistent and methodological references to H. Bergson's philosophy and modeling materialism with the spiritual sphere. He was convinced that the spiritual plane is a source of inspiration and aspirations. J. Keliuotis claimed that any materialism and pragmatic calculations in journalism-related activities such as ideological manifestations, surrender to the appeal of business and diplomatic rhetoric – all this, according to J. Keliuotis, merely distracts from the pursuit of truth, which a journalist is constantly looking for. However, a journalist is neither a fanatic nor a clerical, he needs to have a sense of proportion. The fundamental and final purpose of journalism is a pursuit of and search for true eternal values. Thus, J. Keliuotis saw the correlation between concreteness (practice, experience and experiment) with the whole metaphysical world. He cherished ambitions and aspirations to develop the great theory of Lithuanian journalism and media. Within the context of the respective historical period J. Keliuotis did accomplish this task. Įteikta

Lietuvos viesojoje erdveje gajus isitikinimas, kad Lietuvos rinkejo santykis su politiniais atstovais yra suasmenintas, neretai besiremiantis subjektyviomis ir iracionaliomis simpatijomis ar antipatijomis konkretiems politiniams lyderiams. Kiek pagristas toks pesimizmas? Straipsnio tikslas - issiaiskinti, kokio rysio esama tarp politiniu lyderiu asmenybes portretu suvokimo salies visuomeneje ir rinkeju vertybiniu orientaciju, kurios traktuojamos kaip vienas personalizacijos sklaida Lietuvos politikoje ribojanciu veiksniu. Pasitelkus 2012 m. rudens Lietuvos gyventoju viesosios nuomones apklausu duomenis, nagrinejama, kaip politiniu lyderiu paveikslai varijuoja priklausomai nuo rinkejo ideologinio identifikavimosi, (anti)sovietiskumo, tautinio konservatizmo ir postmaterializmo nuostatu. Nors daugelis asmenybes bruozu yra objektyvus ir ilgalaikiai asmens psichologines sandaros elementai, Lietuvos visuomeneje rimtai nesutariama, koks 'is tiesu' yra gerai zinomas salies politikas, ir nuomoniu issiskyrimui reiksminga itaka daro politiniu paziuru bei vertybiniu nuostatu skirtumai. Rinkejo identifikavimasis kaires-desines skaleje ir (anti)sovietiskumo nuostatos svarbios vertinant tris is penkiu tirtu Lietuvos politiniu lyderiu asmenybes dimensiju - sutaikomuma, samoninguma ir atviruma patirciai. Tautinio konservatizmo nuostatos padeda paaiskinti pirmu dvieju dimensiju suvokima visuomeneje. Gauti rezultatai taip pat skatina tolesniuose tyrimuose aiskintis rinkejo vertybiniu nuostatu poveikio politiniu lyderiu 'moraliniu bruozu' ir temperamento suvokimui skirtumus Lithuanian public debates share a strong conviction that the relationship between a Lithuanian voter and his/her political representatives rests on personalisation, often nurtured by voter's subjective and irrational feelings of love or hate in regard to particular political leaders. Is such kind of pessimism well-grounded? The article aims to explore the relationship between perceptions of well-known political leaders' personality portraits among Lithuanian population and voter's normative orientations on the individual level, holding voter's normative orientations an important factor, limiting the proliferation of personalisation of politics. Based on the empirical data of public surveys, conducted in autumn 2012, the study explores how perceptions of political leaders' personalities vary according to voter's ideological self-identification, the level of adherence to soviet values, national conservatism and post-materialism. Even though personality traits are objective and stable elements of individual's psychological constitution, a serious disagreement regarding the personality portraits of analysed political leaders is revealed in the Lithuanian society, and the perceptions diverge according to individual's political views and normative attitudes. Voter's left-right self-identification and (anti)soviet attitudes predict the perception of three personality dimensions of Big Five - Agreeableness, Conscientiousness and Openness to experience - for analysed leaders, and national conservatism - perceptions of the abovementioned first two dimensions. The results of the study ask for further analysis of a different level of impact that voter's normative attitudes may bear on popular perception of political leaders' 'moral traits' and temperamental features. Adapted from the source document.