Suchergebnisse

In the modern world popular media personalities are becoming the role models for teenagers. Adolescents build parasocial relationships with them and then try to imitate the stale behavior of those media personalities. We do not know for sure which media personalities modern children choose to follow. We also do not know exactly how imitation takes place in parasocial relationships. That is why we set ourselves the goal to investigate the implementation of the mechanism of imitation in parasocial relations of Ukrainian high school students.
In November-December 2020, we surveyed 170 people from 11 regions of Ukraine according to the author's questionnaire "Mechanisms of Parasociality" (Chaplinska-Naidenova). The study raised the question of the formation and functioning of parasocial relations. This article presents its results related to the manifestation of the mechanism of imitation at the level of frequency analysis.
First of all, we found that the most popular types of media people among young people are musicians (31.8 %), bloggers (26.5 %), actors (11.8 %), cartoon characters (5.9 %) and heroes of the series (2.9 %). Secondly, we can state the fact that adolescents do choose the media persona as a role model (64.7 %). Third, imitation can be individual or collective (group). Lastly, the parasocial imitation is based on the child's desire not only to self-identify, but also to take a status position in the reference group through demonstrations of behavior patterns of a successful model (media personalities).
We see the limitations of our study in the fact that issues related to imitation are purely assertive and external in nature and do not reflect differences in the internal experiences or values of respondents under the influence of parasocial relations. We see further perspectives in the study of illusory mechanisms of parasociality.

The active use of social media can potentially jeopardize the quality of romantic relationships. The present study contributes to the existing research body investigating the connection between social media use and relationship satisfaction, by focusing on the users' social media activity, their relationship visibility, relationship satisfaction and the different types of intimacy. We conducted a web-based data collection where participants (n 418) completed various types of questionnaires, namely the Social Media Use Integration Scale (SMUIS) (Jenkins-Guarnieri, 2013), the Satisfaction With Life Scale (SWLS) (Diener, 1985), the Relationship Assessment Scale (RAS) (Hendrick, 1988), Personal Assessment of Intimacy in Relationships (PAIR) (Schaefer & Olson, 1981), and an additional questionnaire created to study the visibility of romantic relationships on social media. To analyze the collected data, first a correlation analysis was conducted. The findings show that there is a negative correlation between social media activity and romantic relationship satisfaction. Besides, social media activity is negatively associated with emotional, intellectual, recreational and social intimacy. No negative correlation has been found regarding social media activity and sexual intimacy. The correlation analysis also indicates that the users' visibility on social networks is negatively associated with relationship satisfaction and with all types of intimacy, predominantly with social and recreational intimacy. In the second part of the study, a series of moderated regression analysis were carried out. These analyses have shown that social media activity does not moderate the association between romantic relationships' visibility on social media and relationship satisfaction.

Virtual media like television or other types of media influence the audience from year to year more and more powerful. The role of social networks as a source of information and its interpretation is growing especially rapidly. Modern pagans (neo-pagans) in Ukraine represent a small part of religiously oriented citizens of Ukraine. However, they are also present in the information virtual space. And not only in their social groups and pagan sites. Quite often, representatives of the pagan movement of Ukraine and their worldview and lifestyle became the objects of news related to conflict situations. Typically, in virtual media, information was conveyed through the prism of "pagans and others". Thus, voluntarily or involuntarily, there is the perception of the pagans in Ukraine and the pagan movement as a whole is somehow exotic, extravagant, sometimes dangerous and even hostile. Although paganism is not widely known in Ukraine, it is also not informationally isolated. For the majority of the population of Ukraine, paganism is more associated with "Ivan Kupala", jumping over a fire and spectacular historical reconstructions. However, the media covers not only holidays and interesting rituals, but also conflict situations related one way or another with the rejection of the pagans and their worldview. I focused only on the most resonant cases, which received quite noticeable and lengthy coverage in the Internet media. Among them: the destruction (burning, logging, dousing) of the shrines of the pagans. Such cases became especially resonant on Khortytsya island in Zaporizhzhia, where one of the centers of the pagan movement of Ukraine, the Ruske Pravoslavne Kolo, was deployed. The acts of vandalism and religious hatred also took place in the other cities of Ukraine. Among the most high-profile cases is the destruction of a wooden statue of Perun and a stone sculpture of Svitovid (a copy of the Zbruchansky idol) in Kyiv. Also publicized was the case of the taking away by social services of children from pagan parents in Buki willage in the Zhytomyr region and their return through the court. Relations between pagans, Ukrainian Greek Catholics, and the local population of the Gusyatinsky district in the Ternopil region were difficult, too. Stormy discussions on social networks caused the burial of the pagan who died in the war, Marian Nayda.

The relevance of the topic is related to the psychosocial consequences of the COVID-19 pandemic. The aim is to study the subjective well-being during the beginning of the pandemic and introduction of the quarantine measures and their connection to social media activity. The methods employed in the present study include various types of questionnaires, namely the Positive and Negative Affect Schedule (PANAS) (Watson, Clark & Tellegen, 1988), the Satisfaction With Life Scale (SWLS) (Diener, Emmnos, Larsen, & Griffin, 1985), the General Self-Efficacy Scale (Schwarzer & Jerusalem, 1995), and an original questionnaire developed to study the impact of the pandemic and the respondents' understanding and perceptions of it. The findings of the quantitative analysis show that the subjective well-being during the pandemic is connected to the use of social media, life satisfaction, health risks assessments and economic consequences, leisure time and the level of self-efficacy. A qualitative analysis indicates that at the beginning of the COVID-19 pandemic in Ukraine the negative predictions of the consequences of both the pandemic and the implemented quarantine measures prevail among the subjects. A longitudinal study during one month has found a reduction in health concerns, and respondents began to assess the threat to their health and economic consequences of the coronavirus pandemic as less serious than at the beginning. Thus, it can be concluded that from a short-term perspective the negative affect, especially the levels of fear and anxiety, decreased, whereas the level of the positive affect did not change.

The article summarizes the research data of the discourse on Muslims in the Ukrainian media in terms of determining their inclusive potential. Based on the theoretical concepts of social inclusion, othering, social distance and discourse, the concepts of «inclusive discourse» and «inclusive potential of discourse» are conceptualized. The latter is understood as a characteristic of the influence of a certain discourse about a social group on the possibility and conditions of social interaction with this group. Considering the results of quantitative and qualitative analysis of the array of Ukrainian media publications about Muslims, the article presents the meanings of the nodal sign «Muslim» that influence social interaction with this group: extraterritoriality, exoticism, violence, disasters, accidents. An analysis of the headlines points to social distancing from Muslims through such discoursive mechanisms as «presenting the group as homogeneous» and «denying subjectivity». The five discourses of Muslims in the Ukrainian media identified in the previous stages of the study are characterized in terms of their inclusive potential. The main indicator of inclusiveness is the convergence of «we-they» discourses, what is embodied in the similarity of the chains of equivalence and the logic of difference between «we» and «they» discourses. With the usage of this tool, it has been proven that the discourses «Muslim-the hero of Ukraine» and «Muslim-protester» have inclusive potential in Ukrainian society, while «Muslim-terrorist» and «Muslim-victim» do not have such potential. In addition, the «Muslim-believer» discourse also is characterized has some inclusive potential.

The article outlines theoretical developments in the field of stigmatization. The stages of development of stigmatization are given: selection and «marking» of the person which differs from conditional norm; assigning it negative qualities in accordance with the existing in this culture ideas about certain features; assigning it to a certain «category» that opposes society and further reducing the social status of this person. Attention is paid to the process of self-stigmatization – a person's awareness of the presence of a certain feature that distinguishes him from the majority, assimilation and application of myths about his «otherness», with further distancing from potential stigmatizers. This leads to a decrease in social status, self-esteem, which in turn increases stigma.

Two separate surveys were conducted; one among the general population, and the other about the peculiarities of the stigmatization of stigmatized minorities' own stigma was studied during a survey of LGBT and HIV activists. The total sample was 687, of whom 493 were the general population and 194 were members of stigmatized minorities. The display of stigmatization was investigated due to the prevalence of cyberbullying using different media channels. In total, 71 % of respondents were victims of cyberbullying (from isolated cases (49 %) to persistent harassment (4 %). The most common victims of cyberbullying are men, and among activists – HIV activists. Activists often face such acts of cyberbullying as insults in comments to news and on Twitter, threats on Facebook, intimidation on forums. Only 20 % of cyberbullying victims turned to various institutions to stop harassment.

The article provides an analysis of the development of Ukrainian historical cinema at the beginning of the XXI century through the prism of genre formation in the latest socio-economic and political conditions. The definition of historical cinema, its main features, the problem of identical reflection of real events in feature films are considered.The author summarizes and complements the definition of historical cinema as a genre of cinematography, defines its main features. A historical feature film has its own characteristics and one of the main is that it should not reflect the events of the past or present with full historical documentation, while maintaining the so-called «spirit of the era» through costumes, locations, props, language. The task of this genre is to show the heroes, or the hero against the background of the era, historical events through the worldview of individuals, which may be both real, and the result of director's imagination. A feature historical film looks like a work on a historical theme, in which there are real and fictional characters, the latter can be the main characters, and the real - supporting. This work is full not so much of attempts to screen events on the documentary basis, as to reconstruct certain historical events on the basis of documents, but with an author's-director's viewing.The article describes Ukrainian films based on historical events, considers the problem of reliability of historical processes reflected in Ukrainian cinema, the peculiarities of the formation of the image of a hero. Historical films are an indispensable element in the process of national-patriotic education, a reflection of historical events that have long been silenced by official historical science in Soviet times, a means of forming national identity and historical memory.

The perception by people of their everyday satellites, assistants, and sources of disturbance factors that are electronic devices is discussed in the article. The presence of signs of animatism and magic actions in relation to devices is noted, the reasons for their preservation in the secularized society are highlighted, and the perspective of devices subjectivation is considered. Among the factors of the subjectivation, the contribution of engineers to the anthropomorphization of the user interaction with devices, as well as the influence of media on the "reputation" of gadgets, are distinguished. Based on the results of the modern media publications headlines content analysis, it is illustrated how the media influence the perception of gadgets by an ordinary user. «Grammatical» and «semantic» techniques, due to which the image of «subjectivity» of devices is created in news publications, are distinguished. A parallel is drawn between the mechanisms of the formation and preservation of the «cult of the dead» in society and the way the society attitudes towards «smart» devices. It is emphasized that the strength of the noted factors becomes essential, first of all, due to the phenomenon of reification. Since in the practices of everyday use of the device, the user does not think about the nature of the device itself, or about their interactions with it, the origins, reasons for these practices and ideas about the internal structure of the device are not tracked in any way, a foundation for the reification of gadgets is formed, which is already especially noticeable in the fact how children relate to the «smart» technologies around them. It is noted that at present the fact of such a pseudosubjectivity of electronic devices is not obvious and generally accepted in the mass consciousness, however, reification can lead to the institutionalization of electronic devices as subjects of the social world in the future. The perception by people of their everyday satellites, assistants, and sources of disturbance factors that are electronic devices is discussed in the article. The presence of signs of animatism and magic actions in relation to devices is noted, the reasons for their preservation in the secularized society are highlighted, and the perspective of devices subjectivation is considered. Among the factors of the subjectivation, the contribution of engineers to the anthropomorphization of the user interaction with devices, as well as the influence of media on the "reputation" of gadgets, are distinguished. However, by drawing a parallel with the mechanisms of formation and preservation of the «cult of the dead» in the society, it is emphasized that the strength of these factors acquires a significant character, primarily due to the phenomenon of reification.

Науково-дослідницька діяльність включає виявлення актуальних проблем дослідження, опрацювання відповідних документів, ґрунтовне розкриття теми, популяризацію власних здобутків як у національному, так і міжнародному просторі. Результати такої діяльності призводять до формування єдиного інформаційного простору, що базується на взаємозв'язку науки та світового професійного середовища. Сучасний стан світової науки показав, що основними критеріями ефективної діяльності науково-дослідних установ повинні стати: міжнародне визнання отриманих наукових результатів, публікаційна активність окремих співробітників, структурних підрозділів та наукових установ в цілому. В науковій спільноті сформувалась стратегія, спрямована на активізацію публікаційної діяльності, підвищення ефективності оприлюднення результатів наукових досліджень. Публікаційна активність є важливою складовою при складанні рейтингів наукових установ, яка визначається залежно від традицій оприлюднення наукових результатів в журналах, матеріалах конференцій, монографіях тощо.В статті проводиться аналіз наукових публікацій працівників НБУВ за 2017-2019 рр. Досліджується публікаційна активність працівників у фахових періодичних виданнях, що видаються у НБУВ: 1) Наукові праці Національної бібліотеки України імені В. І. Вернадського; 2) Бібліотечний вісник; 3) Рукописна та книжкова спадщина України; 4) Українська біографістика; 5) Библиотеки национальных академий наук: проблемы функционирования, тенденции развития. Досліджується кількість публікацій у зарубіжних виданнях, аналізується кількість публікацій в інших наукових джерелах, інформаційно-аналітичних бюлетенях. Розкривається кількість апробації результатів досліджень наукових та бібліотечних працівників НБУВ на міжнародних наукових конференціях і форумах. З кількістю публікацій паралельно проводиться підрахунок авторських аркушів, що є одиницею виміру обсягів виконуваних робіт із наукової діяльності.

Modern society is characterized by the widespread distribution of objects of intellectual property rights. The article analyzes the state of dissertation research on intellectual property issues which has been conducted in Ukraine since the time of proclamation of its independence and to the present days. The topicality of the study is due to the fact that the results of intellectual activity determine the strategy and tactics of socio-economic development of any country. The components of intellectual activity are the intellectual capital, embodied in the form of experience, knowledge, skills, qualification of a person. The growth of the role and importance of intellectual activity in the social relations of the society necessitates the solution of the main problem issues: the normative and legal support of intellectual activity; rational use of the results of intellectual activity; effective protection of objects of intellectual property rights, protecting the rights of subjects of intellectual property rights. Reliable guarantees of acquiring and protecting intellectual property rights are an integral part of the statehood of each civilized country.One of the sources of highlighting the study of any case is the provision of conclusions and recommendations for solving problem issues, dissertation researches. The article analyzes the quantitative distribution of dissertation research on intellectual property issues according to scientific specialties, scientific institutions, in which they were defended. It was found out that the proportion of dissertation research on intellectual property problems in legal sciences is 77 %, in economic sciences, respectively, 19 %, in other sciences - 4 %. Among legal sciences, 60 % of scientific theses have been defended on specialty 12.00.03; respectively, 19 % - on specialty 12.00.07; 6.8 % - on specialty 12.00.04; 5 % - on specialty 12.00.08; 3.6 % - on specialty 12.00.09; 2.2 % - on specialty 12.00.01; 1.8 % - on specialty 12.00.11; 0.4 % - on specialty 12.00.02; 0.4 % - on specialty 12.00.05; 0.4 % - on specialty 12.00.12. Among the dissertation research in the economic field of intellectual property rights, the work on specialty 08.00.04 was the most defended - 32.7 %; respectively, on specialty 08.00.01 - 21.8 %; on specialty 08.00.03 - 12.8 %; on specialty 08.00.02 - 7.3 %; on specialty 08.00.09 - 7.3 %; on specialty 08.01.01 - 5.5 %; on specialty 08.00.07 - 3.6 %; on specialty 08.00.08 - 3,6 %; on specialty 08.05.01 - 3.6 %; on specialty 21.04.01 - 1.8 %.

The article highlights the trend of reinstitutionalisation of propaganda and counter propaganda after a brief historical era of international hiatus in the 1990s when the propaganda-related institutions were dismantled in many countries worldwide. The latter trend is exemplified by a number of processes, including the phenomenon of the Russian propaganda that has evolved after Putin took office, and the emergence of the strategic communications offices in Europe starting from 2015. The revival of propaganda 2.0 is a result of the hybrid wars that have engulfed leading countries worldwide. Propaganda is a systematic effort to manipulate other people's beliefs and spread chaos. Although the current propaganda aims resemble the ones used during the Cold War, the new tech abilities have enhanced its tactics. While the Internet, digitalization and social media platforms offer new opportunities for secret services and relevant experts, the phenomenon of "open consсiousness" allows an average consumer to be unwillingly affected by the messages that contain propaganda. It is argued that counter-propaganda tools should factor in media literacy efforts and building resilience among the general population to withstand disinformation messages. A number of organizations focused at countering propaganda has been created as a means of an institutional solution. Following a watershed moment in Ukraine two relevant organizations were established in 2021: Centre for Countering Disinformation (as part of the National Security and Defense Council) and Centre of Strategic Communications and Information Security (as part of the Ministry of Culture and Information Politics). These organizations aim at carrying out relevant work in line with their EU counterparts.

The article is devoted to the analysis of vaccination discourses as ways of constructing and transforming social reality. Vaccination is considered, firstly, as a direction of state policy in the social and medical sphere; secondly, as a basis for realizing a legitimizing identity or constructing a resistance identity. Based on M. Castells' concept of identity and the theory of discourse by E. Laclos and C. Mouffe, two discourses are distinguished that coexist in an antagonistic struggle – "for" (support) and "against" (resistance) to vaccination. The state is the main subject of the formation of the discourse for vaccination, constructing a legitimizing identity. The nodal points of this discourse are analyzed in the sphere of the regulatory law, particularly, in the Roadmap for COVID-19 Vaccines. This discourse is constructed on the nodal points of inclusion (being vaccinated means "being included" and having access to certain benefits), trust (in health care system and the vaccines), safety (both on the individual and national levels). The discourse "against" vaccination, which is the basis for the formation of the resistance identity, is characterized by the absence of the main subject of its construction. The channels of its objectification through which the media act becomes more significant than the status of the discourse constructing subjects. The nodal points of this discourse are analyzed in the context of new media – Ukrainian-language publications of the online media in Ukraine – as a space of the "culture of freedom" that creates the basis for the transition from mass communications to mass self-communications. Such discourse is constructed on interconnected nodal points of distrust and unsafety (the formation of scientific and medical doubts, discrediting the quality of vaccines, direct or indirect articulation of the sign of death). This study has recorded the exceptional significance of distrust as a point of catalyzing other nodal points and signs. The construction of discourses of support and resistance to vaccination occurs according to different algorithms: if, in the field of discourse struggle, the articulation of the point of distrust is sufficient for the dominance of the discourse of resistance, then for the discourse of support for vaccination it is necessary to construct various signs and nodal points to reproduce the positions of its dominance. It is obviously that public policy should provide for the meaningful integration of the nodal points of security and trust, as well as the construction of a new nodal point of rallying, which should be articulated not only in the legal framework, but also in the plurality of discourse fields that form the discourse of support for vaccination (speech officials, communications from the responsible authorities and generally within the vaccination information campaign).

У статті проаналізовано особливості побудови іміджу провідних ведучих таких телеканалів, як «1+1», «ІНТЕР», «СТБ» упродовж 1991-2001 років. Описані основні іміджеві характеристики Людмили Добровольської, Світлани Леонтьєвої та Ірини Ванникової.

Актуальність дослідження використання цифрових технологій при розробці маркетингових стратегій сільськогосподарських підприємств полягає у зростаючому значенні цифрової трансформації в аграрному секторі. Метою статті є вивчення та аналіз використання цифрових технологій при розробці маркетингових стратегій сільськогосподарських підприємств. Гіпотеза дослідження: використання цифрових технологій при розробці маркетингових стратегій сільськогосподарських підприємств сприяє підвищенню ефективності маркетингових дій, покращенню комунікації зі споживачами та збільшенню конкурентоспроможності галузі.Ця стаття розглядає сучасні цифрові технології, які можуть бути застосовані при розробці маркетингових стратегій сільськогосподарських підприємств. Автор наводить приклади використання платформ соціальних медіа для залучення споживачів, показу продукції, взаємодії з клієнтами та побудови бренду. Також описується використання цифрових каналів, таких як електронна пошта, контент-маркетинг, реклама на сайтах та пошуковий маркетинг, для привернення нових клієнтів та покращення продажів. Аналітика даних та IoT-технології розглядаються як засоби для збору та аналізу інформації про ринок та споживачів, що допомагає підприємствам удосконалювати свої маркетингові стратегії. Крім того, автор виділяє використання віртуальної та доповненої реальності для презентації продукції та процесів виробництва з метою привернення уваги та створення позитивного іміджу бренду.У статті детально розглядаються переваги цифрових технологій у сільському господарстві, такі як залучення більшої аудиторії, збільшення свідомості про бренд, підвищення ефективності реклами, аналіз даних для удосконалення стратегій, взаємодія зі споживачами. Однак, автор також звертає увагу на деякі недоліки, такі як залежність від технологій, конкуренція та перенасиченість, проблеми з довірою, вимоги до кадрів, витрати. Використання цифрових технологій при розробці маркетингових стратегій сільськогосподарських підприємств є важливим напрямом. Вони допомагають сільськогосподарським підприємствам залучати більше клієнтів, поліпшувати аналітику та управління даними. Однак, необхідно враховувати виклики, пов'язані з доступністю інфраструктури, довірою споживачів та необхідністю кваліфікованого персоналу. Подолання цих викликів може сприяти успішному впровадженню цифрових маркетингових стратегій у сільському господарстві.

The purpose of the study is to determine the level of readiness of social workers to teach digital technologies to the elderly in universities of the third age, which operate based on territorial centres of social services. The study was conducted in the Poltava region from June 2020 - October 2020. The sample was social workers who provide educational services to students of the University of the Third Age. The total number of respondents was 73 people.The digital literacy analysis of social workers providing geronto-education services was conducted according to five main parameters: information literacy, computer literacy, communication and media literacy, and technology literacy.The results of the digital literacy assessment show that two-thirds of social worker-teachers have enough knowledge, skills and follow the right attitudes. At the same time, digital skills received an average of 3.2 points (3.4 urban and 3.0 rural) out of 5 possible. The majority of social workers (66 people, 90%) have been actively using digital technologies in the geronto-educational process of the Third Age University for less than ten years.The study found out that 96% of social workers-gerorogists desire to move to online learning in the current situation, of which 78% expressed a desire to undergo professional retraining in online learning.As the main obstacles to mastering and developing gerorogical technologies-innovations, social workers named: insufficient awareness of digital innovations, lack of scientific and methodological literature on social technologies for teaching elderly people; lack of logistics for the application of gerorogical digital innovations; lack of material incentives.The results of the study indicate the need to develop social workers-gerorogists: knowledge in the field of modern computer technology and software, as well as the principles of their work; skills of using modern technologies (gadgets and applications); installations in the field of verification of information from the Internet and mass media; attitudes about the benefits of modern gadgets for the daily life of a professional.