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Digitalization in the modern era has provided opportunities for the youths to participate in this information and social spheres. The concentrated use of social media has contributed to the astonishing factor among the voters where social media has changed the preferences of youths toward the right to vote. The research aims to investigate the contributions and preferences of youths toward political participation in the contemporary discussion in Indonesia. This research was quantitative research using a purposive random sampling technique to give equal opportunity to each respondent. The mode of data collection was an online survey. The majority of the respondents in this research were the student of the universities. Data were collected in April 2019 to examine the interest of youths in general elections in Indonesia. This research found that social media and Social Networking Sites (SNSs) have provided a unique platform to discuss political matters and 'take apart' in political discussions. Existing in-depth researches on this phenomenon show that political awareness among youths in Indonesia is an essential part and social media is the leading indicator. This research suggested some recommendations for to usage of social media for the socialization of youths. ; Digitalisasi di era modern telah memberikan peluang bagi generasi muda untuk berpartisipasi dalam bidang informasi dan sosial ini. Penggunaan media sosial yang terkonsentrasi telah berkontribusi pada faktor menakjubkan di antara para pemilih di mana media sosial telah mengubah preferensi kaum muda terhadap hak untuk memilih. Penelitian ini bertujuan untuk menyelidiki kontribusi dan preferensi generasi muda terhadap partisipasi politik dalam diskusi kontemporer di Indonesia. Penelitian ini adalah penelitian kuantitatif dengan menggunakan teknik purposive random sampling untuk memberikan peluang yang sama bagi setiap responden. Mode pengumpulan data dalam penelitian ini menggunakan survei online. Mayoritas responden dalam penelitian ini adalah mahasiswa universitas. Data dikumpulkan pada April 2019 untuk menyelidiki minat generasi muda dalam pemilihan umum di Indonesia. Penelitian ini menemukan bahwa media sosial dan situs jejaring sosial (Social Networking Sites atau SNS) telah menyediakan platform yang unik untuk mendiskusikan masalah politik dan 'mengambil terpisah' dalam diskusi politik. Penelitian ini menyarankan beberapa rekomendasi untuk penggunaan media sosial untuk sosialisasi generasi muda.

Strategi pemasaran yang diterapkan organisasi non profit atau lembaga pemerintah tidak jauh berbeda dengan strategi pemasaran pada perusahaan swasta, karena keduanya sama-sama memiliki produk atau jasa yang perlu dipasarkan untuk kepentingan konsumen. Salah satu lembaga pemerintah yang membutuhkan strategi pemasaran adalah Badan Pusat Statistik (BPS) untuk memenuhi kebutuhan pengguna data dan meningkatkan dissemination produk BPS. Perkembangan TIK yang sejalan dengan pengguna internet di Indonesia menjadi peluang promosi. Penelitian ini bertujuan mengetahui bagaimana strategi pemasaran media digital BPS untuk meningkatkan dissemination produk data statistik. Metode menggunakan deskriptif kualitatif dengan pendekatan studi kasus. Untuk pengumpulan data dilakukan yaitu dengan studi literatur dan observasi di lingkungan BPS Pusat, Jakarta Pusat, khususnya di Direktorat Dissemination Statistik dalam kurun waktu Januari - September 2021. Hasil penelitian strategi pemasaran digital yang digunakan BPS dalam meningkatkan dissemination produk data statistik adalah (1) melalui website pelayanan statistik terpadu, (2) menerbitkan publikasi buku softcopy, (3) penggunaan QR code, (4) meluncurkan aplikasi Allstats, (5) infografis, (6) meluncurkan Pojok Statistik Virtual. Hasil penjualan buku cetak menurun karena tergantikan dengan kemudahan mendapatkan data secara online. ; The marketing strategy applied by non-profit organizations or government agencies is not much different from the marketing strategy of private companies, because both have products or services that need to be marketed for the benefit of consumers. One of the government institutions that requires a marketing strategy is the Central Statistics Agency (BPS) to meet the needs of data users and increase the dissemination of BPS products. The development of ICT in line with internet users in Indonesia is a promotional opportunity. This study aims to find out how the BPS digital media marketing strategy is to increase the dissemination of statistical data products. The method uses descriptive qualitative with a case study approach. Data collection is carried out by means of literature studies and observations in Central BPS, Central Jakarta, especially in the Directorate of Statistical Dissemination in the period January - September 2021. The results of research on digital marketing strategies used by BPS in increasing the dissemination of statistical data products are (1) through integrated statistics service website, (2) publishing softcopy books, (3) using QR codes, (4) launching the Allstats application, (5) infographics, (6) launching the Virtual Statistical Corner. The sales of printed books have decreased because they have been replaced by the ease of getting data online.

The Covid-19 virus that spreads globally has an impact on economic growth in Indonesia. Several business sectors have experienced a decline in performance due to the government's restrictions on outdoor activities to prevent the spread of this virus. For this reason, SMEs must be able to adjust their marketing channels from offline to online to optimize marketing performance during the Covid-19 pandemic. One of the online marketing tools is social media. This study investigates the use of social media on marketing performance with innovation capability and branding capability as mediating variables. This study uses 200 samples of respondents who are the owners of SMEs that collected through an online questionnaire. We use the Partial Least Square (PLS) method to test the hypothesis. The results of this study indicate that social media has a significant effect on innovation capability and branding capability and helps SMEs improve their marketing performance. This research also proves that innovation capability and branding capability successfully mediate the influence of the relationship between social media use on marketing performance.

Social media has changed the ways of the political campaign to win their candidates. The media has been prepared for disseminating vision and mission of political candidates since social media has been a promising strategy campaign. This study aims to analyze the campaign strategy of the 2019 Presidential and Vice-Presidential elections on Social Media. The method used was descriptive qualitative. The Data sources were obtained through the winning team accounts of Jokowi and Prabowo on Twitter. Data analysis techniques used Nvivo 12 plus through the crosstab feature. The results of the study found that the two winning team accounts on Twitter @BK52bersamaJKW and @PrabowoSandi_ID were very enthusiastic during the campaign. However, in the consistency level of Twitter account @BK52bersama JKW from February to April was not stable during the campaign process. Meanwhile, the Twitter account @PrabowoSandi_ID Twitter from November to December was inactive and it increased in January. Between the two winning teams; the Prabowo team was more enthusiastic in disseminating the candidate by using the hashtag where the percentage level is higher than the winning team of Jokowi. ; Media sosial telah banyak mengubah cara dalam strategi pemenangan kandidat politik. Secara khusus, para kandidat politik telah mempersiapkan media sebagai strategi yang menjanjikan untuk menyampaikan visi dan misi mereka. Penelitian ini bertujuan untuk menganalisis strategi Pemilihan Presiden dan Wakil Presiden pada tahun 2019 melalui Media Sosial. Penelitian ini menggunakan metode kualitatif deskriptif dengan akun Twitter Tim Pemenangan Jokowi dan Prabowo sebagai sumber data. Data kemudian dianalisis dengan menggunakan Nvivo 12 plus melalui fitur crosstab. Hasil penelitian menemukan bahwa dua akun Twitter, @BK52bersamaJKW dan @PrabowoSandi_ID, sangat antusias dalam strategi pemenangan selama kampanye. Akan tetapi, selama kampanye, tingkat konsistensi akun Twitter @BK52bersamaJKW mengalami ketidakstabilan pada bulan Februari hingga April. Sementara akun Twitter @PrabowoSandi_ID tidak aktif pada bulan November dan Desember tetapi mengalami peningkatan pada bulan Januari. Antara tim pemenangan Jokowi dan Prabowo, tim Prabowo lebih antusias dalam penyebaran informasi dalam berkampanye politik melalui hashtag dan memiliki tingkat persentase yang lebih tinggi daripada pada tim pemenangan Jokowi.

On the challenges of development for democratization and transparency in the frame- work of regional autonomy, local governments now compete to build a race-e-government infrastructure. In factual, the main obstacles of the implementation of e-government is on the governance or management structure of the management and quantity and quality of human resources at government agencies that are very limited. The object of the selected study site is The City of Yogyakarta and The Sleman regency government. The formulation of the problem is taken "How E-Government Communication and Adminitrations Management Back Office Models as a Public Service Studies on the regional government of Yogyakarta and Sleman District Government Sites? " Research method used was descriptive research to guide the inductive eksploratory to the results of research that the technical provisions of the respective websites of local governments to become the object of research in managing the front office has to follow some standard that is required in the development of the web as a medium for communication and information. Information uptodating, especially news on the navigation was done routinely. But still there is a delay of uptodating websites is a sign that there is imbalance between the management of websites each local government. Number of links the information of each local government websites have been sufficient, meaning that many categories of information provided. The fundamental problem lies in the fact that the government does not provide e-mail links for the user community, if there is acceptance of the feedback is to the manager or administrator websites and not on the officials concerned.

Shooting incident on Preah Vihear Temple on February 2011 between Thailand and Cambodia military forces marked the fragility of ASEAN stability. It has been widely acknowledged that ASEAN member states has conflicting issues each other, commonly related to territorial boundaries. For Indonesia, which became ASEAN chairman in 2011, the conflict was a moment of testing Indonesia's leadership in ASEAN. This article aims at describing Indonesia's effort to mediate Thailand and Cambodia Conflict. Since ASEAN maintains its position not to involve in domestic affairs of every member. Based on Treaty of Amity and Cooperation and ASEAN Charter, Indonesia conducted shuttle diplomacy and facilitated many informal meeting to resolve the conflict. This case proofed that ASEAN way once again works in restraining violence conflict, although it did not address the root of the problem. ; Shooting incident on Preah Vihear Temple on February 2011 between Thailand and Cambodia military forces marked the fragility of ASEAN stability. It has been widely acknowledged that ASEAN member states has conflicting issues each other, commonly related to territorial boundaries. For Indonesia, which became ASEAN chairman in 2011, the conflict was a moment of testing Indonesia's leadership in ASEAN. This article aims at describing Indonesia's effort to mediate Thailand and Cambodia Conflict. Since ASEAN maintains its position not to involve in domestic affairs of every member. Based on Treaty of Amity and Cooperation and ASEAN Charter, Indonesia conducted shuttle diplomacy and facilitated many informal meeting to resolve the conflict. This case proofed that ASEAN way once again works in restraining violence conflict, although it did not address the root of the problem.

On the challenges of development for democratization and transparency in the frame- work of regional autonomy, local governments now compete to build a race-e-government in- frastructure. In factual, the main obstacles of the implementation of e-government is on the governance or management structure of the management and Quantity and quality of human resources at government agencies that are very limited. The object of the selected study site is the city of Yogyakarta, Sleman regency government sites and the Government of Bantul district. The formulation of the problem is taken "How Communication Model Management Front Of- fice E-Government as a Public Service Media Site on the regional government of Yogyakarta, Sleman District Government Sites Site and the Government of Bantul Regency? " Research method used is descriptive research to guide the inductive eksploratori to the results of research that the technical provisions of the respective websites of local governments to become the object of research in managing the front office has to follow some standard that is required in the development of the web as a medium for communication and information. Up toditas informa- tion, especially news on the navigation was done routinely. But still there is a delay of up toditas websites is a sign that there is imbalance between the management of websites each local gov- ernment. Number of links the information of each local government websites have been suffi- cient, meaning that many categories of information provided. The fundamental problem lies in the fact that the government does not provide e-mail links for the user community, if there is acceptance of the feedback is to the manager or administratur websites and not on the officials concerned.

The development of new media provides convenience in communicating and conveying the message, thus leading directly into a meeting without limited space, time and distance, users can easily participate in social interaction. Political parties take advantage of the development of new media in order to disseminate and political information to the public in order to obtain a good image. The Justice and Prosperous Party or sometime called PKS utilizing twitter as a social media in order to convey the message of political socialization through the official account DPP @PKSejahtera to 159.500 followers. This research is about the relationship of political socialization messages relations in social media twitter with the image of PKS. (Study: Political Socialization PKS through @PKSejahtera account). Purpose of this study is 1) how much the relationship of political socialization messages in social media Twitter with the image of PKS. This research method uses a quantitative approach. These results indicate that there is a relationship between socialization message via twitter to the image. The highest relationship found in the relationship of political socialization message with variable perception in the indicator 's political image.Keywords : Political Socialization Messages, Prosperous Justice Party, Twitter, Image.

DPRD merupakan lembaga legislatif yang sangat penting dalam sistem demokrasi sebagai jembatan antara masyarakat dengan eksekutif. Untuk menjalankan fungsinya, komuikasi politik menjadi strategi yang dilakukan untuk meningkatkan fungsi legislatif lembaga tersebut. Penelitian ini mengkaji tiga pokok persoalan dalam indentifikasi masalah, antara lain; (1) perencanaan komunikasi politik, (2) pesan komunikasi politik, dan (3) media komunikasi politik DPRD Kota Bandung dalam meningkatkan peran legislatif di Kota Bandung. Dengan menggunakan studi kasus, data penelitian dikumpulkan dari berbagai sumber yang variatif. Perencanaan komunikasi politik DPRD Kota Bandung dilakukan berdasarkan pesan-pesan yang disaring dari berbagai sumber seperti kegiatan reses, informasi media massa, dan rutinitas rapat dewan. Pesan yang disampaikan dalam komunikasi politik dijalankan berdasarkan perencanaan yang telah dibuat, namun sebagian besar pesan dijalankan berdasarkan mekanisme kerja yang baku. Sementara itu media yang digunakan dalam melakukan komunikasi politik sangat beragam, mulai dari komunikasi langsung dengan masyarakat yang dikunjungi, sampai pemanfaatan media sosial seperti website, twitter, Instagram, dan faceboook. Kata Kunci: Perencanaan Komunikasi, Pesan, Media, Komunikasi Politik

AbstractResearch, regulation and development of this press researched to deepen the development of the mass media is so dynamic in Indonesia. Those who want to delve into the media and political power in Indonesia and how to act in favor of the power to be used as a tool to build community in the era of Soeharto. The study examines how the press system established under a political system that is referred to as the basic media Indonesia between 1966 and 1973. To achieve the goal of the study, investigation was made on the press and the factors that influence the formation of a press system using an approach through the analysis of historical research documents and in-depth interviews. The results showed that the formation of the media system is based on a process of consciously designed to conform to the philosophy and values practiced by the manager, who went on to become Indonesia's national policy. The planned process is essentially cultural values such as "collaboration", the spirit of harmony, harmony, balance, and obedience. Press system formation process is done through persuasion and consensus made during the meeting, which was later used as a tool to control the activities of the press in Indonesia. The study also found some dominant factor affecting the development of the media system that includes socio-cultural, political and economic. The results showed that from 1966 to 1973, the government supports the aspiration to form a healthy media system, free and responsible as well as build a sense of family planning in line with the direction of the government's political ideology. Policies formed the basis for formulation of media system in Indonesia based on Pancasila. While from 1966-1973 the press laws No.4 / 1967 into force on the development of media freedom, justice and freedom. Keywords: Regulation, Development, Press, authoriter

The preference of states to use public diplomacy strategy to support the realization of their national interests has become an international phenomenon nowadays. Public diplomacy in the modern era of International Relations turns out to be an instrument for states to exercise their soft power, as well as to convey specific messages intended for the international public. Thus, public diplomacy could be an alternative way for states that had serious barriers in practicing formal diplomacy in conventional ways. Palestine, as an entity whose legal status remains debatable, also utilizes public diplomacy as its strategy to gain support and recognition from the international community. This paper would aim to answer the research question on how Palestine exercises its public diplomacy, particularly digital diplomacy and citizen diplomacy, to gain international recognition for its statehood. By means of the use of social media and the exposure on Palestine's internationally well-known figure, Palestine is building a perception that Palestine itself is a state with no difference with the other states — therefore deserves independence and total sovereignty over its territory. ; The preference of states to use public diplomacy strategy to support the realization of their national interests has become an international phenomenon nowadays. Public diplomacy in the modern era of International Relations turns out to be an instrument for states to exercise their soft power, as well as to convey specific messages intended for the international public. Thus, public diplomacy could be an alternative way for states that had serious barriers in practicing formal diplomacy in conventional ways. Palestine, as an entity whose legal status remains debatable, also utilizes public diplomacy as its strategy to gain support and recognition from the international community. This paper would aim to answer the research question on how Palestine exercises its public diplomacy, particularly digital diplomacy and citizen diplomacy, to gain international recognition for its statehood. By means of the use of social media and the exposure on Palestine's internationally well-known figure, Palestine is building a perception that Palestine itself is a state with no difference with the other states — therefore deserves independence and total sovereignty over its territory

The disruption era creates great opportunities for halal tourism development by using technology to market halal tourism products. As a pilot project for the halal tourism development, Penyengat Island in Riau Island Province faces the challenges in building its image as a leading halal tourism destination. This study aims to analyze the halal tourism marketing, in this case, digital marketing, on Penyengat Island in the disruption era. This research used descriptive qualitative methods through a literature study with data sources derived from related journal articles and other literature. The efforts of halal tourism marketing for Penyengat Island are not implemented digitally. To market tourism of Penyengat Island, the local government and stakeholders use mass media advertising, billboards, annual festivals, and digital channels such as social media, online booking sites, and e-book guides at halaltrip.com. Yet, the media does not inform tourism events or indicate Penyengat Island as a halal tourism destination. It proves that inadequate information about the concept of halal tourism and/or other available information on halal tourism travel guides for Muslim tourists on the digital platforms used. The efforts to promote Penyengat Island as halal tourism using digital channels are the relevant interesting contents in digital marketing channels, the availability of information on the need for halal services, and innovation on tourism attractions. ; Era disrupsi menciptakan peluang besar untuk pengembangan pariwisata halal dengan pemanfaatan teknologi dalam pemasaran produk wisata. Sebagai pilot project pengembangan pariwisata halal di Provinsi Kepulauan Riau, Pulau Penyengat menghadapi tantangan era disrupsi dalam membangun citra sebagai destinasi pariwisata halal unggulan. Penelitian ini bertujuan menganalisis pemasaran pariwisata halal di Pulau Penyengat pada era disrupsi, terutama dari aspek pemasaran digital. Penelitian ini menggunakan metode deskriptif dengan pendekatan kualitatif melalui studi pustaka dengan sumber data berasal dari artikel jurnal dan data literatur lainnya. Upaya pemasaran pariwisata halal di Pulau Penyengat secara digital belum dilakukan dengan maksimal. Pemasaran pariwisata cenderung menggunakan iklan media massa, baliho, dan festival tahunan. Saluran digital yang digunakan untuk mempromosikan pariwisata Pulau Penyengat terdiri dari media sosial, online booking site dan panduan e-book di halaltrip.com. Namun, penggunaannya masih terbatas pada informasi mengenai kegiatan pariwisata, dan belum memperkenalkan pariwisata halal secara riil. Hal ini terbukti belum optimalnya informasi mengenai konsep pariwisata halal dan belum tersedianya informasi tentang panduan perjalanan pariwisata halal bagi wisatawan Muslim di platform digital yang digunakan. Saran dalam upaya mempromosikan pariwisata halal Pulau Penyengat melalui saluran digital adalah pemilihan konten yang menarik di saluran pemasaran digital, ketersediaan informasi kebutuhan layanan halal, dan inovasi terhadap atraksi daya tarik wisata.

The research about the women parliament candidacy based on problems, theory, methodology and researchanalysis being utilized by the researcher aims at 1) unveiling affirmative action policy in accordance to the2003 Public Election regulation (UU) and the 2008 political party regulation that are suitable policy along withefforts to enhance women representativeness in parliament within regional autonomy framework; 2) elaboratingpolitical party supports towards quota fulfillment process of 30 percent in line with the 2009 public electionregulation; 3) describing and criticizing mass media roles in the process of the political communication of womencandidates of DKI Jakarta Province in 2009; 4) discovering and exploring quality of the political communicationof women candidates of DKI Jakarta Province 2009; 5) highlighting women efforts and struggles regarding theregulation of political quota and regional autonomy are so-called 'counter hegemony' movement. Paradigmused in the research is critical paradigm with Gramcsian analysis model. Theory and concept of this research areAntonio Gramcsi's thoughts; hegemony-counter hegemony, political network alliance, political communication,radical feminism, mass media in the New Marxist perspective (Gramcsian) and regional autonomy concept.The research uses qualitative approach with case study method and feminist research as well as equipped bymethod of the Gramcsian-Marxist analysis. Results and discussion of the research argue that women have beenundergoing marginalization both culturally and structurally in the political realm resulting in injustice of theirrepresentativeness in parliament. The notion becomes rooted in the social structure and system and has been goingas a cultural system which is patriarchy system. The women altogether have to establish and belong to a solidnetwork alliance to give pressure towards the government; those are in power and the state in order to transformconditions of women representativeness in parliament. They are therefore expected to have bargaining positionthat is balanced or even stronger with the state. The position is needed by women in that they can compete withmen and create broader opportunity by which they achieve it by the release of the 2009 political party regulationand the running of the regional autonomy regulation. In the Gramcsi's concept, the equality of bargaining positionbetween women movement, represented as civil society and the state represented as political community highlylikely produce conceptual/intellectual and practical clashes to establish new hegemony whose consequence isto prosper woman community and broader civil society as well as political community. In this phase, Gramcsinames it as 'counter hegemony' movement in which women can present themselves and bear new hegemony afterwinning the conceptual war against the old hegemony. The women's struggles to run candidacy of The 2009 DKIregional election took a form of 'counter hegemony'. The effort was undertaken so that the women can owe highbargaining position in politics that is influenced by the other power namely mass media. The need to supports ofmedia industry is inevitable. Media industry, as institution having capital ideology, might highly possible be usedby women movement/ the civil. In addition, women can take benefits from media to assist struggles of 'counterhegemony'. As a consequence, the women's struggles of counter hegemony are complicated to do due to partialand incomprehensive efforts. The women political candidates of DKI Jakarta possess resistant movement spirit orfighting movement to transform cultural values of patriarchy especially in politics. In this notion, it is evident thatemancipation ideology is not effective to strengthen the movement unless it is as communal vision and missionfrom elements of struggles that can produce women great energy to achieve their goals. The energy is no other than'collective will' considered as fighting ideology which is necessary therein fighting ideas of women have constantand significant energy.Keywords : regional autonomy, political communication, Gramcsian Analysis, women parliament candidacydkijakarta 2009)

ABSTRACT The Concept of Democracy is one of the products of Western thought that has gone through a long history since ancient Greece that was neglected in the development of mainstream discourse, but returned to popularity in the 18th century and became a constant conversation when the wave of democratization hit countries in the world since in the 1970s. What is interesting about the concept of democracy is the inspiration of the thoughts that it gave birth to political transformation in many countries that inspired to inspire many scholars and activists in many developing countries who were also struggling with autocratic regimes to deepen it. Democratic reforms have always been special news in various mass media, both in newspapers, television, and not only discussed in general contexts, such as in mass media, but also in more specialized public spaces. For example, it was seen when the first direct presidential election in Indonesia after the New Order was broadcast widely and attracted the attention of the world's citizens. Democracy is also discussed in restaurants, football stadiums, malls, terminals and many other places including Nobar (Watching goods) Presidential / Cawapres debate ahead of the 2019 Presidential Election. This reality shows that democracy has been accepted as an important word in the present century. But the problems that need to get mutual attention, how the democratization process takes place, the key actors, the interaction between actors what will be achieved, the driving factors and obstacles to the democratization process. Keywords: Democracy, Democratization Process, Reformation, Interactionbetween actors

This research discusses how the empty box won in the 2018 Makassar Regional Head Election. This phenomenon became the elections' history where a single candidate failed to win the election. Ten political parties consisting of Functional Groups Party (Golkar), National Democratic Party (NasDem), Indonesian Democratic Party of Struggle (PDI-P), United Development Party (PPP), Crescent Star Party (PBB), Great Indonesia Movement Party (Gerindra), Prosperous Justice Party (PKS), People's Conscience Party (Hanura), National Mandate Party (PAN), and Indonesian Justice and Unity Party (PKPI), promoted a single candidate pair. This study aims to describe how the movement of empty box volunteers in the Makassar Regional Head Election. This research uses a qualitative method. Selection of informants using a snowball sampling technique, and using social movement theory. There are three parts to this theory: 1) Complaint theory. Public disappointment over a candidate pair's disqualification and consider the election organizer unfair; 2) Mobilizing structures theory. Analyze the voluntary movement of empty boxes to gather mass support and sympathizers during the election; and 3) Framing theory. Analyze the use of issues and methods of spreading the issue. This research found that the empty box phenomenon in Makassar Regional Head Election, unlike in the elections in other areas where the single candidate did not have an opponent, in Makassar, one of the candidate pairs was disqualified due to violation. It made the community, supporters, and the success team feels disappointed with the General Elections Commission's decision. This disappointment also resulted in the emergence of the empty box volunteer movement. Movements of empty box volunteers to gather mass support and sympathizers through door-to-door socializing, leaflets, flyers, and banners call to action to win empty box and use social media and online media as campaign tools. ; Penelitian ini membahas bagaimana kotak kosong menang pada Pilkada Makassar 2018. Fenomena ini menjadi sejarah pemilu dimana satu kandidat gagal memenangkan pemilu. Sepuluh partai politik yang terdiri dari Partai Golongan Karya (Golkar), Partai Nasional Demokrat (NasDem), Partai Demokrasi Indonesia Perjuangan (PDI-P), Partai Persatuan Pembangunan (PPP), Partai Bulan Bintang (PBB), Partai Gerakan Indonesia Raya (Gerindra), Partai Keadilan Sejahtera (PKS), Partai Hati Nurani Rakyat (Hanura), Partai Amanat Nasional (PAN), dan Partai Keadilan dan Persatuan Indonesia (PKPI), mempromosikan pasangan calon tunggal tersebut. Penelitian ini bertujuan untuk mendeskripsikan bagaimana pergerakan relawan kotak kosong dalam Pilkada Makassar. Penelitian ini menggunakan metode kualitatif. Pemilihan informan menggunakan teknik snowball sampling, dan menggunakan teori pergerakan sosial. Ada tiga bagian teori ini: 1) Teori keluhan. Kekecewaan publik atas diskualifikasi pasangan calon dan menganggap penyelenggara pemilu tidak adil; 2) Teori struktur mobilisasi. Menganalisis pergerakan relawan kotak kosong untuk menghimpun dukungan massa dan simpatisan selama pemilihan; dan 3) Teori framing. Analisis isu yang digunakan dan metode untuk menyebarkan isu. Hasil penelitian menemukan bahwa fenomena kotak kosong pada Pilkada Makassar, berbeda dengan pilkada di daerah lain yang pasangan calon tunggal tidak memiliki lawan, di Makassar salah satu pasangan calon didiskualifikasi karena melakukan pelanggaran. Hal itu membuat masyarakat, pendukung, dan tim sukses kecewa dengan keputusan KPU. Kekecewaan ini juga mengakibatkan munculnya gerakan relawan kotak kosong. Gerakan relawan kotak kosong menghimpun dukungan massa dan simpatisan melalui sosialisasi dari pintu ke pintu, leaflet, flyer, dan spanduk ajakan bertindak untuk memenangkan kotak kosong dan menggunakan media sosial dan media online sebagai alat kampanye.