Multimodal metaphor
In: Applications of cognitive linguistics 11
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In: Applications of cognitive linguistics 11
In: Bulletin of the atomic scientists, Band 47, Heft 3, S. 2-2
ISSN: 1938-3282
In: The Performance of PoliticsObama's Victory and the Democratic Struggle for Power, S. 163-192
In: Peace review: peace, security & global change, Band 14, Heft 4, S. 427-432
ISSN: 1469-9982
In: Peace review: the international quarterly of world peace, Band 14, Heft 4, S. 427-432
ISSN: 1040-2659
"This book addresses the question of metaphor in Nietzsche. It provides an unusual reading of Nietzsche's ideas (particularly of the central concept of will to power) and an incisive method for investigating his style. Developing work on Nietzsche undertaken by Derrida and the post-structuralists, Kofman shows how Nietzsche's style influences his ideas and how these ideas are to be understood. Since its first publication in France in 1972, this work has been a major influence on readings of Nietzsche and this English-language translation should be widely welcomed."--Bloomsbury Publishing
The objective of this book is to understand variation in political metaphor. Political metaphors are distinctive and important because they are used to achieve political goals: to persuade, to shape expectations, to realize specific objectives and actions. The analyses in the book go beyond the mere identification of conceptual metaphors in discourse to show how political metaphors function in the real world. It starts from the finding that the same conceptual domains are used to characterize politics, political entities and political issues. Yet, the specific metaphors used to describe these conceptual domains often change. This book explores some of the reasons for this variation, including features of political leaders (e.g., their age and gender), countries, and other sociopolitical circumstances. This perspective yields a better understanding of the role(s) of metaphors in political discourse.
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The objective of this book is to understand variation in political metaphor. Political metaphors are distinctive and important because they are used to achieve political goals: to persuade, to shape expectations, to realize specific objectives and actions. The analyses in the book go beyond the mere identification of conceptual metaphors in discourse to show how political metaphors function in the real world. It starts from the finding that the same conceptual domains are used to characterize politics, political entities and political issues. Yet, the specific metaphors used to describe these conceptual domains often change. This book explores some of the reasons for this variation, including features of political leaders (e.g., their age and gender), countries, and other sociopolitical circumstances. This perspective yields a better understanding of the role(s) of metaphors in political discourse.
BASE
This paper looks at corpus- and survey-based evidence of innovative interpretative metaphor use that changes the default meaning of well-established figurative constructions. Specifically, we look at interpretation induced changes in the meaning of corporeal metaphors, on the basis of a corpus of British political discourse and a questionnaire survey of more than 1000 respondents from 31 linguistic backgrounds in 10 countries. The corpus-based evidence consists of metaphor-production data that show how situational variation in metaphor use can over time create a semantic-pragmatic drift that changes the dominant meaning of a conventional metaphor expression. The questionnaire survey reveals four distinct models for BODY focused readings (i.e. NATION AS GEOBODY, AS HIERARCHICAL FUNCTIONAL WHOLE, AS PART OF SPEAKER'S BODY, AS PART OF LARGER BODY), plus a further set PERSON-focused readings. The two most frequent BODY-focused interpretations, i.e. NATION AS GEOBODY and NATION AS HIERARCHICAL FUNCTIONAL WHOLE, as well as the PERSON-stereotypes versions show divergent frequency and elaboration patterns across the Chinese- vs. English-L1 respondent groups, which may be linked to specific cultural conceptual and discursive traditions. Both data sets indicate a strong creative element in metaphor interpretation, which accounts for a significant degree of variation in the creation of new metaphorical concepts.
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In: Synthese Library, Studies in Epistemology, Logic, Methodology, and Philosophy of Science 238
Metaphor is one of the most frequently evoked but at the same time most poorly understood concepts in philosophy and literary theory. In recent years, several interesting approaches to metaphor have been presented or outlined. In this volume, authors of some of the most important new approaches re-present their views or illustrate them by means of applications, thus allowing the reader to survey some of the prominent ongoing developments in this field. These authors include Robert Fogelin, Susan Haack, Jaakko Hintikka (with Gabriel Sandu), Bipin Indurkhya and Eva Kittay (with Eric Steinhart). Their stance is in the main constructive rather than critical; but frequent comparisons of different views further facilitate the reader's overview. In the other contributions, metaphor is related to the problems of visual representation (Noël Carroll), to the open class test (Avishai Margalit and Naomi Goldblum) as well as to Wittgenstein's idea of `a way of life' (E.M. Zemach)
In: Discourse approaches to politics, society and culture (DAPSAC) volume 85
Introduction: Studying variation in political metaphor: From discourse analysis to experiment / Min Reuchamps, Paul H. Thibodeau and Julien Perrez -- 1. First Lady, Secretary of State and Presidential Candidate: A comparative study of the role-dependent use of metaphor in politics / Kathleen Ahrens -- 2. Fairies, Christmas miracles and sham marriages: A diachronic analysis of deliberate metaphors in Belgian political discourse / Pauline Heyvaert -- 3. The rhetorical use of political metaphor before, during and after the presidency: Television interviews with the former Croatian president / Nikolina Borcic and Ivona Culo -- 4. Knifed in the back: A metaphor analysis of party leadership takeovers / Ben Fenton-Smith -- 5. Greek metaphors in the fiscal straightjacket / Anastasios Vogiatzis -- 6. The use of sensorimotor-based concepts during and after presidential campaigns: Emmanuel Macron and Donald Trump / Liane Stroebel -- 7. Variations of metaphors in party manifestos about EU finality: Assessing party positions through conceptual metaphors / Jan Kovár -- 8. Variation in methods for studying political metaphor: Comparing experiments and discourse analysis / Paul H. Thibodeau, James Fleming and Maya Lannen -- Conclusion: A Journey through variation in political metaphor / Paul H. Thibodeau, Julien Perrez and Min Reuchamps -- Biographical notes -- Index.
In: International journal of contemporary Iraqi studies, Band 9, Heft 2, S. 105-119
ISSN: 1751-2875
Abstract
This article explores the relationship between the language of the State and its influence, either seen or unseen, on the language of the writer. The article builds on the claims made by authors such as Edward Said and Albert Jay Nock who posited that the State, in effect, monopolizes cultural and educational institutions, as well as digital mediums, to such an extent that the poet/critic trained or educated inside this State system is compromised at the level of the metaphor, and in the writer's ability to pursue disinterestedly any real and meaningful criticism of the State. In support of this thesis, the article analyses several historical and contemporary entanglements between Iraq and the west, with an emphasis on critical literature, State demagoguery and higher education.
In: Marketing theory, Band 7, Heft 3, S. 227-248
ISSN: 1741-301X
This inquiry uses an anthropological construal of metaphor to argue for the multi-vocal presence of symbolic meanings in the marketplace. Metaphoric imagery is described as it emanates from marketers, popular culture media and consumers with respect to the product area of hair care. We identify two primary deep metaphors for hair: (1) a living organism requiring nourishment and hydration; and (2) a malleable structure that may be subjected to design and utilized as apparel, accessory, or protection. This theoretical approach is compared to two others currently `in play' in marketing: the Brands-as-Icons model of Holt (2004) and the Meaning Management Model of McCracken (2005).