Suchergebnisse

The article presents a digest of the results of research that analyzed the contents of radio broadcasts. The research was carried out in the area of Zagreb proper & Zagreb County. The research covered all the radio programs from this area (a total of 21), 1 Jan 1999-31 June 1999. The results show that the radio programs, on the average, consist of 80% music, about 12% topic-related broadcasts (excluding news), & about 8% commercials. An analysis of the topic-based contents shows that almost 40% belong in the category of so-called entertainment, offered in the most elementary radio forms, which confirms the assumption about the predominance of the so-called "light" programs. Commercial media have to fall in with the market requirements & offer those contents that are sought by their listeners. However, this only emphasizes the need for the public media as a counterbalance to the rampant commercialization. One of the reasons for this is the regular monthly income from subscriptions that creates for the public media a privileged market niche, but also higher expectations regarding the variety of contents & topics they cover & the timely & objective provision of information. 7 Tables, 1 Graph, 2 References. Adapted from the source document.