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Nation branding is a new form of forming and managing the image of a country. A proper branding strategy can help ecountries gain international popularity. The State-level formation of Lithuania's image started thirteen years ago. Nevertheless, Government's efforts to brand Lithuania have been unsuccessful. Today the process of Lithuania's image formation has been suspended. The object of the research of the master thesis is the process of creation of Lithuania's image in the context of nation branding and the search for identity. The goal of the thesis is to analyse the newest concepts of Lithuania's nation brand and to envisage the complexity of problems for their implementation. The main tasks of the paper are: to ascertain the origins of nation branding and to define its significance in the global image policy, and how it is connected with identity and image; to explore specific characteristics and functions of nation branding; to highlight the advantages of nation branding to new countries; to explore the process of nation branding and to identify most common problems and mistakes; to explore the projections of Lithuanian identity and the present image of Lithuania; to analyse and compare recommendations and contradictions of Lithuanian brand books in the context of Lithuanian identity through the prism of the "brave country" idea and identification with a region; to prove that obstacles in the process of branding Lithuania are due to the absence of a clear perception of Lithuanian identity as well as faulty strategic management of the Nation branding process. Using the methods of scholarly literature analysis and document analysis, this paper draws the conclusion that today one of the biggest challenges in Lithuania are uncertainty on national identity and image, and lack of civil spirit in the perception of the country. The most frequently discussed pathways of the Lithuanian identity are those of the Baltic identity, the Grand Dutchy of Lithuania identity and the European identity. Nevertheless, Lithuania's image is not among the worst in the National Brand Intex; in the governance category Lithuania stands in the 28th position which is not far behind such countries like the USA, Poland or Czech Republic. In the category of immigration and investment, Lithuania stands in the 36th place, while according to the the tourism index Lithuania is in the 45th place. In the process of branding Lithuania several conceptual ideas emerged, the main being brave country on whose basis additional conceptual ideas thoughtful and reliable and lively and romantic were formed; however, the synonims of these definitions seem to be close or identical. Lithuanans are apt to identify themselves through such elements of identity like language or religion rather than political or economical ties; thus, the process of building Northern identity can be problematic. The same applies for the proposal of avoiding the associations with the Baltic identity which is significant for Lithuanians. Finally, the strategic management of the process of branding Lithuania is inefficient due to lack of coordination in using funds, low-quality institutional cooperation and absence of comprehensive dialogue with the society. The importance of this master thesis is that it seeks to take a profound look into the process of branding Lithuania, searching for reasons why the creation of Lithuanian nation brand has been ineffective. The conclusions made suggest that further research could be done on whether and how the situation changes after the Presidential elections in Lithuania.

Nation branding is a new form of forming and managing the image of a country. A proper branding strategy can help ecountries gain international popularity. The State-level formation of Lithuania's image started thirteen years ago. Nevertheless, Government's efforts to brand Lithuania have been unsuccessful. Today the process of Lithuania's image formation has been suspended. The object of the research of the master thesis is the process of creation of Lithuania's image in the context of nation branding and the search for identity. The goal of the thesis is to analyse the newest concepts of Lithuania's nation brand and to envisage the complexity of problems for their implementation. The main tasks of the paper are: to ascertain the origins of nation branding and to define its significance in the global image policy, and how it is connected with identity and image; to explore specific characteristics and functions of nation branding; to highlight the advantages of nation branding to new countries; to explore the process of nation branding and to identify most common problems and mistakes; to explore the projections of Lithuanian identity and the present image of Lithuania; to analyse and compare recommendations and contradictions of Lithuanian brand books in the context of Lithuanian identity through the prism of the "brave country" idea and identification with a region; to prove that obstacles in the process of branding Lithuania are due to the absence of a clear perception of Lithuanian identity as well as faulty strategic management of the Nation branding process. Using the methods of scholarly literature analysis and document analysis, this paper draws the conclusion that today one of the biggest challenges in Lithuania are uncertainty on national identity and image, and lack of civil spirit in the perception of the country. The most frequently discussed pathways of the Lithuanian identity are those of the Baltic identity, the Grand Dutchy of Lithuania identity and the European identity. Nevertheless, Lithuania's image is not among the worst in the National Brand Intex; in the governance category Lithuania stands in the 28th position which is not far behind such countries like the USA, Poland or Czech Republic. In the category of immigration and investment, Lithuania stands in the 36th place, while according to the the tourism index Lithuania is in the 45th place. In the process of branding Lithuania several conceptual ideas emerged, the main being brave country on whose basis additional conceptual ideas thoughtful and reliable and lively and romantic were formed; however, the synonims of these definitions seem to be close or identical. Lithuanans are apt to identify themselves through such elements of identity like language or religion rather than political or economical ties; thus, the process of building Northern identity can be problematic. The same applies for the proposal of avoiding the associations with the Baltic identity which is significant for Lithuanians. Finally, the strategic management of the process of branding Lithuania is inefficient due to lack of coordination in using funds, low-quality institutional cooperation and absence of comprehensive dialogue with the society. The importance of this master thesis is that it seeks to take a profound look into the process of branding Lithuania, searching for reasons why the creation of Lithuanian nation brand has been ineffective. The conclusions made suggest that further research could be done on whether and how the situation changes after the Presidential elections in Lithuania.

Nation branding is a new form of forming and managing the image of a country. A proper branding strategy can help ecountries gain international popularity. The State-level formation of Lithuania's image started thirteen years ago. Nevertheless, Government's efforts to brand Lithuania have been unsuccessful. Today the process of Lithuania's image formation has been suspended. The object of the research of the master thesis is the process of creation of Lithuania's image in the context of nation branding and the search for identity. The goal of the thesis is to analyse the newest concepts of Lithuania's nation brand and to envisage the complexity of problems for their implementation. The main tasks of the paper are: to ascertain the origins of nation branding and to define its significance in the global image policy, and how it is connected with identity and image; to explore specific characteristics and functions of nation branding; to highlight the advantages of nation branding to new countries; to explore the process of nation branding and to identify most common problems and mistakes; to explore the projections of Lithuanian identity and the present image of Lithuania; to analyse and compare recommendations and contradictions of Lithuanian brand books in the context of Lithuanian identity through the prism of the "brave country" idea and identification with a region; to prove that obstacles in the process of branding Lithuania are due to the absence of a clear perception of Lithuanian identity as well as faulty strategic management of the Nation branding process. Using the methods of scholarly literature analysis and document analysis, this paper draws the conclusion that today one of the biggest challenges in Lithuania are uncertainty on national identity and image, and lack of civil spirit in the perception of the country. The most frequently discussed pathways of the Lithuanian identity are those of the Baltic identity, the Grand Dutchy of Lithuania identity and the European identity. Nevertheless, Lithuania's image is not among the worst in the National Brand Intex; in the governance category Lithuania stands in the 28th position which is not far behind such countries like the USA, Poland or Czech Republic. In the category of immigration and investment, Lithuania stands in the 36th place, while according to the the tourism index Lithuania is in the 45th place. In the process of branding Lithuania several conceptual ideas emerged, the main being brave country on whose basis additional conceptual ideas thoughtful and reliable and lively and romantic were formed; however, the synonims of these definitions seem to be close or identical. Lithuanans are apt to identify themselves through such elements of identity like language or religion rather than political or economical ties; thus, the process of building Northern identity can be problematic. The same applies for the proposal of avoiding the associations with the Baltic identity which is significant for Lithuanians. Finally, the strategic management of the process of branding Lithuania is inefficient due to lack of coordination in using funds, low-quality institutional cooperation and absence of comprehensive dialogue with the society. The importance of this master thesis is that it seeks to take a profound look into the process of branding Lithuania, searching for reasons why the creation of Lithuanian nation brand has been ineffective. The conclusions made suggest that further research could be done on whether and how the situation changes after the Presidential elections in Lithuania.

Nation branding is a new form of forming and managing the image of a country. A proper branding strategy can help ecountries gain international popularity. The State-level formation of Lithuania's image started thirteen years ago. Nevertheless, Government's efforts to brand Lithuania have been unsuccessful. Today the process of Lithuania's image formation has been suspended. The object of the research of the master thesis is the process of creation of Lithuania's image in the context of nation branding and the search for identity. The goal of the thesis is to analyse the newest concepts of Lithuania's nation brand and to envisage the complexity of problems for their implementation. The main tasks of the paper are: to ascertain the origins of nation branding and to define its significance in the global image policy, and how it is connected with identity and image; to explore specific characteristics and functions of nation branding; to highlight the advantages of nation branding to new countries; to explore the process of nation branding and to identify most common problems and mistakes; to explore the projections of Lithuanian identity and the present image of Lithuania; to analyse and compare recommendations and contradictions of Lithuanian brand books in the context of Lithuanian identity through the prism of the "brave country" idea and identification with a region; to prove that obstacles in the process of branding Lithuania are due to the absence of a clear perception of Lithuanian identity as well as faulty strategic management of the Nation branding process. Using the methods of scholarly literature analysis and document analysis, this paper draws the conclusion that today one of the biggest challenges in Lithuania are uncertainty on national identity and image, and lack of civil spirit in the perception of the country. The most frequently discussed pathways of the Lithuanian identity are those of the Baltic identity, the Grand Dutchy of Lithuania identity and the European identity. Nevertheless, Lithuania's image is not among the worst in the National Brand Intex; in the governance category Lithuania stands in the 28th position which is not far behind such countries like the USA, Poland or Czech Republic. In the category of immigration and investment, Lithuania stands in the 36th place, while according to the the tourism index Lithuania is in the 45th place. In the process of branding Lithuania several conceptual ideas emerged, the main being brave country on whose basis additional conceptual ideas thoughtful and reliable and lively and romantic were formed; however, the synonims of these definitions seem to be close or identical. Lithuanans are apt to identify themselves through such elements of identity like language or religion rather than political or economical ties; thus, the process of building Northern identity can be problematic. The same applies for the proposal of avoiding the associations with the Baltic identity which is significant for Lithuanians. Finally, the strategic management of the process of branding Lithuania is inefficient due to lack of coordination in using funds, low-quality institutional cooperation and absence of comprehensive dialogue with the society. The importance of this master thesis is that it seeks to take a profound look into the process of branding Lithuania, searching for reasons why the creation of Lithuanian nation brand has been ineffective. The conclusions made suggest that further research could be done on whether and how the situation changes after the Presidential elections in Lithuania.

The topic of place branding is moving from infancy to adolescence. Many cities, and nations have already established their place brand and this well documented new book brings the fundamentals of place branding together in an academic format but is at the same time useful for practice

The foreign image policy of states, that is their efforts to influence how they are seen by foreign publics, is an under-researched aspect of International Relations (IR) & Foreign Policy Analysis (FPA). This is wrong, argues this article. As foreign image policy reflects states' self-understandings, its examination provides inside insights into the transformation of states. The analysis of the foreign image policy of Germany brings to light a remarkable transformation. Until the mid-1990s, Germany cared about its image mostly for security reasons & used traditional instruments of foreign cultural policy for its image projection. Since the mid-1990s, its image policy pursues commercial goals -- promoting the Standort -- & for this purpose relies on public relations & marketing instruments such as the 'Land of Ideas' nation-branding campaign. This new policy has been enabled by the globalization discourse & its construction of a 'global competition' between 'competition states'. At the same time, Germany's new foreign image policy re-produces the globalization discourse & its key concepts. Foreign image policy & globalization are mutually re-enforcing. This interconnectedness with the globalization discourse points to the wider significance of foreign image policy. Therefore, research along these lines carries the promise of bringing FPA back into the agenda of IR. Adapted from the source document.

Relationship marketing has received little attention from business historians who have favored the study of branding, associational advertising, market research, and the role of marketing agencies, particularly in relation to modern consumer manufacturing. Although the term relationship marketing is of recent origin, we analyze its practice under a different guise, "connections," over several centuries: we draw on the extensive archival evidence of a rural business services industry in Australia and New Zealand. Relationship marketing's emphasis upon close and enduring individual customer relationships mitigated uncertainty of performance and behaviour, on both sides of the transaction, created by a long and geographically extended supply chain. The success of these relationships contributed to the primary industry-led economic development of both nations.

Intro -- Title -- Contents -- Foreword -- Introduction -- Part I: Setting the Scene -- 1 When Words Fail: Climate Change Activists Have Chosen a Magic Number -- 2 What Holds Us Back from the Big Shift? Time to Stop the Hand-Wringing and Start Envisioning What We Really Want -- 3 Towards a Fossil Fuel-Free Future -- 4 Communicating Complexity in the Carbon-Aware World -- Part 2: Community Opportunities -- 5 Building Better Communities -- 6 The Carbon Economy: A New Imperative for Acting Locally -- 7 Assumption Traps and a Future Vision -- 8 Transport Opportunities: Towards a Resilient City -- Part 3: Business Opportunities -- 9 The Business Case for Going Beyond Carbon -- 10 The Cleantech Opportunity -- 11 Water Industry Cleantech Solutions -- 12 Branding Beyond Carbon -- 13 Reasons to Be Cheerful -- Part 4: Investor Opportunities -- 14 The Instrumentalisation of Carbon -- 15 The Fund Manager's Perspective -- 16 Coming into View: Environmental, Social and Governance Sustainability for Institutional Investors -- 17 Riding Out along the Clean Energy Efficient Frontier -- 18 Green Investing: Towards a Clean Energy Infrastructure -- Part 5: National Opportunities -- 19 Building Australia as a Solar Nation -- 20 Building Blocks for a Clean Future -- 21 Things Aren't Always What They Seem: Jumping Hurdles to a Post-Carbon Lifestyle -- 22 The Best Crisis We Ever Had! -- 23 Pursuing Clean Energy Business in India: Overcoming Barriers, Finding Solutions -- Part 6: Global Opportunities -- 24 Protecting Today, Promising Tomorrow -- 25 Student Visions of the Opportunities Beyond Carbon -- 26 The Looming Peak Coal and Peak Phosphate Crises: Disaster or Opportunities for Innovation? -- 27 Australia's Emissions Contribution: Does It Matter? -- 28 The Way We Were: Looking Back from 2100 -- Acknowledgements -- Contributors -- Selected Bibliography -- Index.