Suchergebnisse

Recently a word 'Nation Branding' or 'Branding Bangladesh' is practiced a lot. A nation brand is the total sum of all perceptions of a nation in the mind of international stakeholders which may contain some of the following elements: people, place, culture, language, history, food, fashion, famous faces (celebrities), global brands, etc. The way for a nation to gain a better reputation is to communicate to the international audience that how good you are, is called nation branding. There is a misconception among most of the people that it is required to develop tourism sector of any country in case of nation branding. But nation branding focuses on the nation as a whole – its people, culture and heritage, investment and immigration, governance, exports and tourism. The objective of this paper is to clarify this misconception about nation branding, help our citizens to know about the branding Bangladesh and reveal the possibilities of branding Bangladesh. Process of nation branding –Nation Brand Index and Country Brand Index are discussed in this paper. This research is based on secondary sources and the researcher comes up with the Nation Branding Hexagon for Bangladesh. Hopefully this paper will be helpful for awaking our consumers and making responsible to come forward for unbeaten nation branding for Bangladesh.

According to nation branding consultants, problems of underdevelopment and global inequality are, to a significant extent, a product of the negative images peddled by charities and the broader development industry. While such images secure donations, it is argued they deter more sustainable investments. In contrast, consultants argue that concerted nation-branding strategies offer much better solutions to problems of underdevelopment. This article subjects such claims to critical examination and argues that while the diagnosis of the problem may have some merit, the solution offered is more problematic. This is because nation-branding practices are inherently status quo oriented and reflective of a neoliberal understanding of the nature of (under)development. Moreover, nation branding also entails a troubling commodification of identity and culture as well as unsettling implications in respect of extant understandings of 'good governance'. Finally, the article suggests that the dichotomy drawn between aid and nation branding cannot be upheld; rather, it is a device used to legitimise a market for the services of nation-branding consultants.

Nation branding has invaded almost all aspects of human life, not only for product or corporate, but also increasingly for places. Currently more cities, regions and states have increasingly cooperated with PR firms or branding consultants to achieve their target to build positive image and deliver their message to intended audience, including general public. Indonesia has been in attempt to formulate the best nation brand that can represent what both Indonesian citizens and government desire to have. Tourism is on the first step to account as it clearly shows the greatest potential to improve the positive image of Indonesia's country of origin. Looking at 'wonderful Indonesia' as the country's nation branding, this paper seeks to scrutinize the issue from the perspective of public diplomacy. Its origins, dynamics, and attempts in improving Indonesia's branding internationally has proved Indonesia's intention in exploring its positive attributes – tradition, culture, breathtaking nature amidst various on-going problems domestically.

Since the mid-2000s, Russia has joined a list of countries that seek to use nation branding to fulfil politically determined and directed national ambitions. In taking stock of the current debate on this issue, the author addresses how Russia uses nation branding, what ends this is intended to serve, and what tangible resources are exploited to brand the country

Since the mid-2000s, Russia has joined a list of countries that seek to use nation branding to fulfil politically determined and directed national ambitions. In taking stock of the current debate on this issue, the author addresses how Russia uses nation branding, what ends this is intended to serve, and what tangible resources are exploited to brand the country