New 'New Social Movements' -- Eine internationale Perspektive auf partizipative Kampagnenfuhrung
In: Forschungsjournal Soziale Bewegungen: Analysen zu Demokratie und Zivilgesellschaft, Band 26, Heft 2, S. 126-133
ISSN: 2192-4848
Contemporary network society offers ever widening opportunities to individuals to connect with each other and to shape the world around them, which includes the immediate environment as well as the "big picture". The internet makes it easier for many people to initiate social debates. The key conditions for the emergence of participatory campaigns are, among other things, citizen's higher preparedness to get involved, which is also related to the shrinking credibility of "official" politics; furthermore, new technologies are available to highly educated people who combine a novel cultural self-understanding with aspirations to change the world. Sergius Seebohm and Paula Hannemann offer insights into the preconditions of these new social movements and shed light on their history, which they see unfolding in three steps; after an initial economic focus on customer participation, we witnessed the emergence of national and international networks which were appropriated for purposes of campaigning. Finally, it has now become increasingly possible for individuals to make use of these structures and their know-how for their own campaigns. Today, everybody can initiate change. The authors draw on the example of several campaigns against homophobic passages in the statutes of the BSA (Boy Scouts of America). Adapted from the source document