Suchergebnisse

This article reviews the issue of negativity in election campaigns in academic literature, & presents some data from Lithuanian Presidential campaign (1997 & 2002) analysis. The article aims to ascertain how often various types of negativity are used in the Lithuanian presidential campaigns as well as to deliberate about their potential effect on election results. Comparison of the data of two Lithuanian Presidential campaigns' newspapers' analyses indicates the possibility of growing importance of negativity in election campaigns. As analysis shows, there is no agreement among the scholars about the effect of different types of negativity. It is evident that more detail studies of negativity of election campaigns in Lithuania are needed. Adapted from the source document.

The paper discusses women's images & women related themes as they were presented in the Lithuanian national mass-media in the EP elections (May-June, 2004). Monitoring of the two largest Lithuanian dailies demonstrated that the EP elections had a second-rate status, which was enhanced by the first-round of the nation-wide Presidential elections, taking place on the very same day (May 14, 2004). Newspapers provided superficial references to women & did not produce any articulated discourse about women's representation in the EP. The result -- the Lithuanian delegation to the EP has 5 women among its 13 members -- is to be attributed to national political culture, appearance of the new populist party & individual candidates' electoral strategies, but not to women-friendly public discourse & political communication. Adapted from the source document.