The book analyzes international communication in all its aspects, emphasizing the need to address the process of communication from a global, comprehensive perspective. This global perspective allows understanding of all elements that make up and determines the dynamics of communication in the globalized world. Concepts such as internal communication, external communication, brand communication, image communication, verbal and non-verbal communication are essential in analyzing and interpreting the phenomenon of global communication, representing indispensable tools for companies and people who develop, work and act in multicultural contexts.
Political behavior research starts from the assumption that democracy cannot function properly without citizens' political involvement. In general, studies of political activism aim to understand democratic processes, focusing on the nature of the relationship between citizens and public authorities. Despite a relatively large number of studies devoted to this research topic, many controversies remain regarding political participation in contemporary democracies. What is the optimal level of political engagement in a democracy and the consequences, how do citizens get involved in political processes, and what factors best explain the differences between participants and non-participants, respectively? These questions guide the study of the relationship between political participation and democracy in the present book.