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This volume focuses on consumer decision making for evaluating choice alternatives in tourism, leisure, and hospitality operations. It deals with research and methodological problems such as coping with nonlinear utility functions, capturing highly emotional product attributes, incorporating noncompensatory decision rules, and accounting for unobserved heterogeneity in a consumer population. The 21 research reports presented in this book are organized into 5 sections that address: tourist destinations, their struggle for competitive advantage and its measurement; tourist decision processes and the choice rules consumers exhibit in evaluating tourist products; the criteria for travel market segmentation; improvements in the methods that are instrumental in detecting or building tourist segments; and the tourist's consumption experience and the recent results in service quality and satisfaction monitoring. This book is an essential reference for researchers and practitioners in the areas of marketing, tourism, hospitality, and leisure. It contains a subject index

Intro -- MULTINATIONAL COMPANIES:OUTSOURCING, CONDUCT,AND TAXES -- CONTENTS -- PREFACE -- DO U.S.MULTINATIONALS ENGAGE INSEQUENTIAL CHOICE? EVIDENCE FROM NEWMANUFACTURING OPERATIONS IN EUROPE* -- ABSTRACT -- 1. INTRODUCTION -- 2. NEW MANUFACTURING INVESTMENTSIN EUROPE BY U.S.MULTINATIONALS -- 3. EMPIRICAL MODELS -- 4. DATA -- 4.1. Agglomeration Variables -- 4.2. Market Size Variable -- 4.3. Labor Market Variables -- 4.4. Familiarity Variable -- 4.5. Tax Rate Variable -- 4.6. Infrastructure -- 5. RESULTS -- 5.1. National Choice Model -- 5.2. Regional Choice Model -- 5.3. Sequential Choice Model -- 6. CONCLUSION -- A DISCRETE CHOICE MODELS -- A.1. Compensatory Choice Models -- A.2. Noncompensatory Choice Models -- REFERENCES -- OUTSOURCING AND INSOURCING JOBS INTHE U.S. ECONOMY: EVIDENCE BASED ONFOREIGN INVESTMENT DATA* -- ABSTRACT -- OVERVIEW[1] -- U.S. AND FOREIGN MULTINATIONAL COMPANIES -- EMPLOYMENT -- EMPLOYMENT TRENDS -- EMPLOYMENT BY SECTOR AND AREA -- GROSS PRODUCT -- U.S.MULTINATIONAL COMPANIES -- FOREIGN-OWNED FIRMS -- CYCLICAL VS. STRUCTURAL CHANGES -- TRADE -- SALES -- Sales of Services -- RESEARCH AND DEVELOPMENT -- WHY FIRMS INVEST ABROAD -- Ownership-Specific Advantages -- Location Advantages -- Commercial Benefits -- CONCLUSIONS -- REFERENCES -- CODES OF CONDUCT FOR MULTINATIONALCORPORATIONS:AN OVERVIEW* -- ABSTRACT -- BACKGROUND -- EXTERNAL CODES OF CONDUCT -- CORPORATE AND INDUSTRY-SPECIFICCODES OF CONDUCT -- CONCERNS OF STAKEHOLDERS -- ISSUES FOR CONGRESS -- REFERENCES -- U.S.MULTINATIONAL CORPORATIONS:EFFECTIVE TAX RATES ARE CORRELATEDWITH WHERE INCOME IS REPORTED* -- WHAT GAO FOUND -- WHY GAO DID THIS STUDY -- RESULTS IN BRIEF -- BACKGROUND -- Effective Tax Rates -- The Nature of U.S. Multinational Corporations andHow the Federal Government Taxes Their Income -- Income Reporting on Financial Statements.