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The paper discusses the characteristics of modern American presidential political rhetoric with special reference to Barack Obama's speeches in which he addressed the highly publicized killings of black Americans. Three of the analysed speeches contain Obama's rhetorical reaction to the judicial decisions not to indict the police officers responsible for the killings, while one speech gives his immediate reaction to the mass murder of black parishioners by a white supremacist. The study is based on the discourse-linguistic analysis of attitudinal meanings and their functions, which are conceptualized as evaluative frames. Evaluative frames are used to highlight different kinds of discourse participants through judgments of behaviour, attributions of emotions and evaluations of semiotic phenomena and objects. The theoretical framework for the different categories of evaluative frames is based on the theory of news framing and theory of evaluative language within systemic-functional linguistics. The findings of the analysis show that Obama uses an interplay of positive and negative evaluations of different kinds to transcend racial categorizations and avoid a direct attribution of blame. When he acknowledges the continuing relevance of the racial divide in US society, he often applies evaluative frames in such a way that they unify rather than divide the discourse participants on both sides of the divide. ; The paper discusses the characteristics of modern American presidential political rhetoric with special reference to Barack Obama's speeches in which he addressed the highly publicized killings of black Americans. Three of the analysed speeches contain Obama's rhetorical reaction to the judicial decisions not to indict the police officers responsible for the killings, while one speech gives his immediate reaction to the mass murder of black parishioners by a white supremacist. The study is based on the discourse-linguistic analysis of attitudinal meanings and their functions, which are conceptualized as evaluative frames. Evaluative frames are used to highlight different kinds of discourse participants through judgments of behaviour, attributions of emotions and evaluations of semiotic phenomena and objects. The theoretical framework for the different categories of evaluative frames is based on the theory of news framing and theory of evaluative language within systemic-functional linguistics. The findings of the analysis show that Obama uses an interplay of positive and negative evaluations of different kinds to transcend racial categorizations and avoid a direct attribution of blame. When he acknowledges the continuing relevance of the racial divide in US society, he often applies evaluative frames in such a way that they unify rather than divide the discourse participants on both sides of the divide. ; The paper discusses the characteristics of modern American presidential political rhetoric with special reference to Barack Obama's speeches in which he addressed the highly publicized killings of black Americans. Three of the analysed speeches contain Obama's rhetorical reaction to the judicial decisions not to indict the police officers responsible for the killings, while one speech gives his immediate reaction to the mass murder of black parishioners by a white supremacist. The study is based on the discourse-linguistic analysis of attitudinal meanings and their functions, which are conceptualized as evaluative frames. Evaluative frames are used to highlight different kinds of discourse participants through judgments of behaviour, attributions of emotions and evaluations of semiotic phenomena and objects. The theoretical framework for the different categories of evaluative frames is based on the theory of news framing and theory of evaluative language within systemic-functional linguistics. The findings of the analysis show that Obama uses an interplay of positive and negative evaluations of different kinds to transcend racial categorizations and avoid a direct attribution of blame. When he acknowledges the continuing relevance of the racial divide in US society, he often applies evaluative frames in such a way that they unify rather than divide the discourse participants on both sides of the divide. ; The paper discusses the characteristics of modern American presidential political rhetoric with special reference to Barack Obama's speeches in which he addressed the highly publicized killings of black Americans. Three of the analysed speeches contain Obama's rhetorical reaction to the judicial decisions not to indict the police officers responsible for the killings, while one speech gives his immediate reaction to the mass murder of black parishioners by a white supremacist. The study is based on the discourse-linguistic analysis of attitudinal meanings and their functions, which are conceptualized as evaluative frames. Evaluative frames are used to highlight different kinds of discourse participants through judgments of behaviour, attributions of emotions and evaluations of semiotic phenomena and objects. The theoretical framework for the different categories of evaluative frames is based on the theory of news framing and theory of evaluative language within systemic-functional linguistics. The findings of the analysis show that Obama uses an interplay of positive and negative evaluations of different kinds to transcend racial categorizations and avoid a direct attribution of blame. When he acknowledges the continuing relevance of the racial divide in US society, he often applies evaluative frames in such a way that they unify rather than divide the discourse participants on both sides of the divide. ; The paper discusses the characteristics of modern American presidential political rhetoric with special reference to Barack Obama's speeches in which he addressed the highly publicized killings of black Americans. Three of the analysed speeches contain Obama's rhetorical reaction to the judicial decisions not to indict the police officers responsible for the killings, while one speech gives his immediate reaction to the mass murder of black parishioners by a white supremacist. The study is based on the discourse-linguistic analysis of attitudinal meanings and their functions, which are conceptualized as evaluative frames. Evaluative frames are used to highlight different kinds of discourse participants through judgments of behaviour, attributions of emotions and evaluations of semiotic phenomena and objects. The theoretical framework for the different categories of evaluative frames is based on the theory of news framing and theory of evaluative language within systemic-functional linguistics. The findings of the analysis show that Obama uses an interplay of positive and negative evaluations of different kinds to transcend racial categorizations and avoid a direct attribution of blame. When he acknowledges the continuing relevance of the racial divide in US society, he often applies evaluative frames in such a way that they unify rather than divide the discourse participants on both sides of the divide. ; V prispevku so obravnavane značilnosti sodobne ameriške predsedniške politične retorike s posebnim poudarkom na govorih Baracka Obame, s katerimi se je odzval na uboje temnopoltih Američanov. Trije od analiziranih govorov vsebujejo Obamov odziv na sodne odločitve, ki so zavrnile obtožbo policistov, odgovornih za uboj, v enem od govorov pa se je odzval na množični umor temnopoltih faranov s strani belega skrajneža. Študija temelji na analizi jezikovnih kategorij vrednotenja, ki so pojmovane kot okviri vrednotenja. Okviri vrednotenja udeležence v diskurzu osvetlijo s presojami vedenja in pripisovanja čustev ter z vrednotenjem predmetov in pojavov. Koncept okvirov vrednotenja temelji na spoznanjih teorije medijske komunikacije in teorije jezika vrednotenja v sistemsko-funkcijskem jezikoslovju. Ugotovitve analize kažejo, da Obama uporablja preplet pozitivnih in negativnih vrednotenj različnih vrst, da bi presegel rasno kategorizacijo in se izognil neposrednemu pripisovanju krivde. Raziskava pokaže tudi, da Obama rasne razdelitve pogosto uokvirja tako, da udeležence na nasprotnih straneh poenoti z istim okvirom.