Suchergebnisse

"Using focus groups and survey data, Schildkraut develops a model of public conceptions of what it means to be American and demonstrates the complex ways in which people draw on these conceptions when forming and explaining their views. In so doing she illustrates how focus group methodology can help yield vital new insights into opinion formation."--Jacket

5 An Understanding of the Fundamentals of Public Motivation Is Necessary to the Work of the Public Relations Counsel6 The Group and Herd Are the Basic Mechanisms of Public Change; 7 The Application of These Principles; Part III: Technique and Method; 1 The Public Can Be Reached Only Through Established Mediums of Communication; 2 The Interlapping Group Formations of Society, the Continuous Shifting of Groups, Changing Conditions and the Flexibility of Human Nature Are All Aids to the Counsel on Public Relations; 3 An Outline of Methods Practicable in Modifying the Point of View of a Group