Opinion Leader: A Promising Idea!
In: Politik, Medien, Technik, S. 245-259
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In: Politik, Medien, Technik, S. 245-259
Fishing community is a part of Indonesian people which survives by managing fishery resources. As a society living in an offshore area, fishing community has unique social characteristics which differentiates it from land community. This study aimed to see the cause of poverty and livelihood strategy of poor household as well as to design the community based-sustainable livelihood strategy. The literature study shows that prosperous coastal fishermen existed among poor coastal fishermen. They differed in social and economic condition. It happened because of the role of a coastal fishermen group which was capable of managing the fund got from government or another institutions. In this case the role of group leader as the opinion leader was very significant that established an effective communication.Keywords : coastal fisherman group, opinion leader
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This study aims to develop a model of socialization of the National Health Insurance through the role of Opnion Leader. The development of socialization model of National Health Insurance through the role of Opinion Leader is important because with the inclusion of communication technology in Rural areas has led to the emergence of social distance between opinion leaders (Opinion Leader) with the community. Although acknowledged that opinion leaders in Indonesia are still very instrumental in influencing the attitude and behavior of followers in the village. This research is also important to assist the Ponorogo Regency Government in implementing the National Health Insurance (JKN) Act organized by Social Security Administering Board (BPJS). This research is a continuation of research of Opnion Leader role which shows that its role is very high in socialization about Naional Health Insurance in the village. This research uses qualitative research paradigm. Data collection techniques used are in-depth interviews, observation and dukumentasi.Teknik Determination Informants using snowball technique, ie without determining the number of informants but based on information provided in accordance with the data required. Then the method of data analysis using Interactive Analysis Model. The results of research and discussion can be concluded that the Government set a target that in 2019 all Indonesian people have registered and have a card of National Health Insurance - Kartu Indonesia Sehat (JKN-KIS). So it has become a necessity for the socialization model that can really touch the people so that the target of the government can be achieved. Because JKN-KIS has become the thing that is needed by the society in carrying out their life to be healthy and prosperous and has been poured in Government regulation, the socialization model used belongs to the Represif socialization model. This socialization runs in one direction from one person to another. The implementation of the socialization of JKN-KIS should not only be ...
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A well known and established model in communication policy in sociology and marketing is that of opinion leadership. Opinion leaders are actors in a society who are able to affect the behavior of other members called followers. Hence, opinion leaders might have a considerable impact on the behavior of markets and other social agglomerations being made up of individual actors choosing among different alternatives. For marketing or policy purposes it is interesting to investigate the effect of different opinion leader-follower structures in markets or other collective decision-making situations in a society. We study a two-action model in which the members of a society are to choose one action, for instance, to buy or not to buy a certain joint product, or to vote yes or no on a specific proposal. Each of the actors has an inclination to choose one of the actions. By definition opinion leaders have some power over their followers, and they exercise this power by influencing the behavior of their followers, i.e. their choice of action. After all actors have chosen their actions, a decision-making mechanism determines the collective choice resulting from the individual choices. Using bipartite digraphs we introduce satisfaction and power scores which allow us to analyze the actors' satisfaction and power with respect to the collective choice for societies with different opinion leader-follower structures. Moreover, we study common dictator and opinion leader properties of the above scores and illustrate our findings for a society with five members.
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A well known and established model in communication policy in sociology and marketing is that of opinion leadership. Opinion leaders are actors in a society who are able to affect the behavior of other members of the society called followers. Hence, opinion leaders might have a considerable impact on the behavior of markets and other social agglomerations being made up of individual actors choosing among a number of alternatives. For marketing or policy purposes it appears to be interesting to investigate the effect of different opinion leader-follower structures in markets or any other collective decision-making situations in a society. We study a two-action model in which the members of a society are to choose one action, for instance, to buy or not to buy a certain joint product, or to vote yes or no on a specific proposal. Each of the actors has an inclination to choose one of the actions. By definition opinion leaders have some power over their followers, and they exercise this power by influencing the behavior of their followers, i.e. their choice of action. After all actors have chosen their actions, a decision-making mechanism determines the collective choice resulting out of the individual choices. Making use of bipartite digraphs we introduce novel satisfaction and power scores which allow us to analyze the actors' satisfaction and power with respect to the collective choice for societies with different opinion leader-follower structures. Moreover, we study common dictator and opinion leader properties of the above scores and illustrate our findings for a society with five members.
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A well known and established model in communication policy in sociology and marketing is that of opinion leadership. Opinion leaders are actors in a society who are able to affect the behavior of other members of the society called followers. Hence, opinion leaders might have a considerable impact on the behavior of markets and other social agglomerations being made up of individual actors choosing among a number of alternatives. For marketing or policy purposes it appears to be interesting to investigate the effect of different opinion leader-follower structures in markets or any other collective decision-making situations in a society. We study a two-action model in which the members of a society are to choose one action, for instance, to buy or not to buy a certain joint product, or to vote yes or no on a specific proposal. Each of the actors has an inclination to choose one of the actions. By definition opinion leaders have some power over their followers, and they exercise this power by influencing the behavior of their followers, i.e. their choice of action. After all actors have chosen their actions, a decision-making mechanism determines the collective choice resulting out of the individual choices. Making use of bipartite digraphs we introduce novel satisfaction and power scores which allow us to analyze the actors' satisfaction and power with respect to the collective choice for societies with different opinion leader-follower structures. Moreover, we study common dictator and opinion leader properties of the above scores and illustrate our findings for a society with five members.
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In: Gerontechnology: international journal on the fundamental aspects of technology to serve the ageing society, Band 19, Heft s, S. 1-1
ISSN: 1569-111X
ABSTRACT Politics has entered almost every level of society in urban and rural areas. Previously, rural people is very taboo with "politics", but technological advances can be happen. Diffusion of development program, people in rural need someone who can be trusted about the issue of development. One of the political actors who have good credibility is the opinion leader in convincing about development program and development of local institution in rural. The aims of this research are to describe 1) public opinion of rural community, 2) opinion leader political communication strategy in diffusion of development program and 3) opinion leader communication strategy in the development of local institutions in rural. This study uses literature review that related to the topic and described in a descriptive. The results of this research indicate that people in rural areas consider that development programs still tend to be political because based on intervention and interests in others that local institutions are formed still tend to be a formality. The political communication strategy of opinion leader in the diffusion of development program is 1) interactive communication, 2) political communication in propaganda, 3) communication of political awareness. Opinion leader communication strategy in local institution development is 1) conducting campaign of importance local institution, 2) forming and improving image of local institution, 3) keep harmony among stakeholders, 4) improving performance of change agents.Keywords: interactive, propaganda, campaign, image, stakeholder. ABSTRAK Politik sudah memasuki hampir setiap lapisan masyarakat dan berbagai isu yang ada baik di perkotaan maupun di pedesaan. Sebelumnya, bagi masyarakat pedesaan masih sangat tabu dengan namanya "politik", akan tetapi dengan kemajuan teknologi hal ini dapat terjadi. Untuk meyakinkan masyarakat di pedesaan tentu saja membutuhkan seseorang yang dapat dipercaya mengenai isu pembangunan yang sedang berkembang. Salah satu aktor politik yang memiliki kredibilitas baik adalah opinion leader (pemuka pendapat) dalam menyakinkan masyarakat di pedesaan mengenai program pembangunan dan pengembangan lembaga tani di pedesaan. Penelitian ini bertujuan untuk mendeskripsikan opini publik masyarakat pedesaan, strategi komunikasi opinion leader dalam difusi program pembangunan dan strategi komunikasi opinion leader dalam pengembangan lembaga tani di pedesaan. Penelitian ini menggunakan studi literatur yang berkaitan dengan topik dan diuraikan secara deskriftip. Hasil penelitian ini menununjukkan bahwa masyarakat di pedesaan menganggap bahwa program pemerintah masih cenderung bersifat politik karena berdasarkan intervensi dan kepentingan serta lembaga tani yang terbentuk masih cenderung bersifat formalitas saja. Strategi komunikasi politik opinion leader dalam difusi program pembangunan adalah dengan melakukan 1) komunikasi interaktif, 2) komunikasi politik berupa propaganda, 3) komunikasi penyadaran politik. Untuk strategi komunikasi opinion leader dalam pengembangan lembaga tani di pedesaan adalah dengan cara 1) melakukan kampanye pentingnya lembaga tani, 2) membangun dan memperbaiki citra lembaga tani, 3) menjaga keharmonisan antar stakeholder terkait, 4) meningkatkan kinerja agen perubahan.Kata Kunci: interaktif, propaganda, kampanye, citra, stakeholder.
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In: American politics quarterly, Band 15, Heft 1, S. 147-168
ISSN: 1532-673X
Evidence for the Supreme Court's legitimacy-conferring role is measured by examining shifts in pre- and postdecision public opinions polls. A study of 18 poll shifts since the 1930s indicates that the average pre- to postdecision poll shift is virtually zero. Under limited circumstances, however, larger poll shifts toward the Court's position do occur, especially when the Court makes liberal, activist decisions and when a time-lag variable is allowed for.
In: American politics quarterly, Band 15, Heft 1, S. 147
ISSN: 0044-7803
In: Occasional papers / Konrad-Adenauer-Stiftung, Sept. 1998
World Affairs Online
In: Society and natural resources, Band 37, Heft 6, S. 919-939
ISSN: 1521-0723
This study centered on the content analysis of articles in journals of higher education as a means of obtaining an opinion leader perspective on the development of colleges and universities over the past twenty years. Journals used in the study were selected based on results obtained from a questionnaire sent to board members of the American Association of Community and Junior Colleges, the Association of American Colleges, and the American Association for Higher Education. Content analysis was then conducted on all the articles appearing in these journals over the past twenty years. Trends based on changes in the proportion of column inches devoted to topics featured in these articles formed the basis for inferences about changing levels of interest in the most important factors influencing the colleges and universities of that period. Findings of this study suggested the past twenty years as a period of increased competition and rising government control when primary topics of concern included government funding and influence, student welfare and access, institutional survival and autonomy, and curricular cohesion and comprehensiveness. Within the curriculum the early seventies marked a focus on innovation and specialization challenged during the next ten years by a renewed interest in liberal arts. Within the institution, concern for student welfare, administration/governance, and mission development received competition from growing concern about funding, institutional autonomy and student access. Therefore this study revealed the past twenty years as a time when increasing concern about survival and autonomy somewhat eroded the focus on these important functions within the institutional. ; Ed. D.
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In: Social Networking: SN, Band 7, Heft 3, S. 156-169
ISSN: 2169-3323